Question 1

In the public relations field, career advancement is all about what you know.

Accepted Answer

A) True 
 B)False  False

Question 2

Access to mentorship and education at work is a benefit, but a highly competitive workplace is a stronger advantage.

Accepted Answer

A) True 
 B)False  False

Question 3

How does the role of an account executive differ from that of an intern?

Accepted Answer

A)  greater responsibility 
B)  payment for work 
C)  heavier work week 
D)  more travel required 
A)  greater responsibility 
B)  payment for work 
C)  heavier work week 
D)  more travel required A

Question 4

Social media managers focus on being the brand, while social media community managers work on advocating for the brand.

Accepted Answer

A) True 
 B)False

Question 5

The major downside to internships is that they are unpaid.

Accepted Answer

A) True 
 B)False

Question 6

Writing skills, once a major PR responsibility, have diminished in importance.

Accepted Answer

A) True 
 B)False

Question 7

Of the following, which is an advantage of working for a large agency?

Accepted Answer

A)  wide range of experience 
B)  boutique client specialties 
C)  long-term job security 
D)  opportunity to write 
A)  wide range of experience 
B)  boutique client specialties 
C)  long-term job security 
D)  opportunity to write

Question 8

If you are a content creator, you will spend most of your time writing.

Accepted Answer

A) True 
 B)False

Question 9

Where do content creators focus their efforts?

Accepted Answer

A)  within the writing realm 
B)  across all platforms 
C)  mostly in graphic design 
D)  on external publics 
A)  within the writing realm 
B)  across all platforms 
C)  mostly in graphic design 
D)  on external publics

Question 10

Which position is one of the most important roles in public relations?

Accepted Answer

A)  community liaison 
B)  account specialist 
C)  copywriter 
D)  graphic designer 
A)  community liaison 
B)  account specialist 
C)  copywriter 
D)  graphic designer

Question 11

What it means to be a PR professional has evolved over the last few years.

Accepted Answer

A) True 
 B)False

Question 12

Categorize PR skills and literacies required for entry into the field, and explain how they complement one another.

Accepted Answer

Answers will vary. They should include s

Question 13

Brands such as Adobe, L'Oréal, and Whole Foods see considerable value in ______.

Accepted Answer

A)  stakeholder management 
B)  crisis communication 
C)  influencer relations 
D)  shareholder value 
A)  stakeholder management 
B)  crisis communication 
C)  influencer relations 
D)  shareholder value

Question 14

Compare the role and function of a communication manager to that of a publicist.

Accepted Answer

Answers will vary. They should include s

Question 15

If you are an emerging PR student or professional, what are some ways that you can build and expand your professional network?

Accepted Answer

Answers will vary. They should include s

Question 16

Having diversity literacy means that ______.

Accepted Answer

A)  you will be qualified to work anywhere 
B)  your firm will become expert in this area 
C)  your employer will be state-approved 
D)  fresh ideas and perspectives can emerge 
A)  you will be qualified to work anywhere 
B)  your firm will become expert in this area 
C)  your employer will be state-approved 
D)  fresh ideas and perspectives can emerge

Question 17

Working in influencer relations mostly requires you to have strong people skills.

Accepted Answer

A) True 
 B)False

Question 18

Failure to join a professional PR organization will probably result in missed career opportunities.

Accepted Answer

A) True 
 B)False

Question 19

The role of publicist is synonymous with that of ______.

Accepted Answer

A)  social media manager 
B)  media relations specialist 
C)  crisis communication expert 
D)  employee team builder 
A)  social media manager 
B)  media relations specialist 
C)  crisis communication expert 
D)  employee team builder

Question 20

Communication managers focus their work on many different channels.

Accepted Answer

A) True 
 B)False

In the public relations field, career advancement is all about what you know.

Access to mentorship and education at work is a benefit, but a highly competitive workplace is a stronger advantage.

How does the role of an account executive differ from that of an intern?

Social media managers focus on being the brand, while social media community managers work on advocating for the brand.

The major downside to internships is that they are unpaid.

Writing skills, once a major PR responsibility, have diminished in importance.

Of the following, which is an advantage of working for a large agency?

If you are a content creator, you will spend most of your time writing.

Where do content creators focus their efforts?

Which position is one of the most important roles in public relations?

What it means to be a PR professional has evolved over the last few years.

Categorize PR skills and literacies required for entry into the field, and explain how they complement one another.

Brands such as Adobe, L'Oréal, and Whole Foods see considerable value in ______.

Compare the role and function of a communication manager to that of a publicist.

If you are an emerging PR student or professional, what are some ways that you can build and expand your professional network?

Having diversity literacy means that ______.

Working in influencer relations mostly requires you to have strong people skills.

Failure to join a professional PR organization will probably result in missed career opportunities.

The role of publicist is synonymous with that of ______.

Communication managers focus their work on many different channels.

Introduction to Public Relations

Historical Contexts and Todays Practices

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Specializations

The Future

Filters

Exam 13: Careers

In the public relations field, career advancement is all about what you know.

Access to mentorship and education at work is a benefit, but a highly competitive workplace is a stronger advantage.

How does the role of an account executive differ from that of an intern?

Social media managers focus on being the brand, while social media community managers work on advocating for the brand.

The major downside to internships is that they are unpaid.

Writing skills, once a major PR responsibility, have diminished in importance.

Of the following, which is an advantage of working for a large agency?

If you are a content creator, you will spend most of your time writing.

Where do content creators focus their efforts?

Which position is one of the most important roles in public relations?

What it means to be a PR professional has evolved over the last few years.

Categorize PR skills and literacies required for entry into the field, and explain how they complement one another.

Brands such as Adobe, L'Oréal, and Whole Foods see considerable value in ______.

Compare the role and function of a communication manager to that of a publicist.

If you are an emerging PR student or professional, what are some ways that you can build and expand your professional network?

Having diversity literacy means that ______.

Working in influencer relations mostly requires you to have strong people skills.

Failure to join a professional PR organization will probably result in missed career opportunities.

The role of publicist is synonymous with that of ______.

Communication managers focus their work on many different channels.

Introduction to Public Relations

Historical Contexts and Todays Practices

Ethics and the Law

Diversity and Inclusion

Research and Evidence-Based Practices

Branding

Writing

Strategic Campaigns

Audiences and Relationship Management

Creative Content

Management and Business Acumen

Measurement and Evaluation

Specializations

The Future

Filters