Exam 11: Management and Business Acumen

Which of the following is true regarding statistics?

If you are a PR professional and have gained a positon in the "C-Suite" as a Chief Communication Officer, it is likely that ______.

How do business knowledge sets differ from business skill sets?

Corporate social responsibility skills are considered to be ______.

Because PR students become communication experts, they do not need to study business.

When Starbucks management decided to phase out plastic straws in 2018, they were considering the ______ impact of their actions as a company.

Human resources is best handled by HR specialists because PR professionals deal mostly with external relations.

Which of the following characterizes public relations as a discipline?

On a coffee break with a PR colleague, your conversation turns to business metrics. She says, "That's an easy one for me. They're exactly the same as PR metrics." How should you judge this view?

Assume that you are a young PR professional just out of college. You have an independent personality and are eager to try out your skills on your own. Which career avenue is likely to be best?

When Microsoft partnered with Minecraft and the nonprofit "charity: water" to address the clean water crisis, the campaign succeeded because ______.

In the PR job market, marketable business skills are ______.

How does public relations benefit business? Explain the different PR approaches to business and when and how they would each be used.

Best practices for conducting business tell us that ______.

The assertion that PR professionals work in their own "silos" is ______.

In general, where should data be housed in an organization?

Advertising remains its own distinct discipline, separate from public relations.

Mastery of statistics is desirable for PR professionals, but no longer necessary thanks to computer software.

We as PR professionals know that for a brand to succeed among external audiences, the internal culture must also be strong. Which department within an organization can best assist us in this regard?

Which of the following is a special area of PR expertise that business professionals need?