Chat with AIExam 12: Memory and the Marketplace
What are the two important conclusions for memory research from the experiment in which mall owners sprayed the scent of baby powder where clothing for pregnant mothers was sold and played music from the era when the pregnant mothers were in their teens?
(36) 
VerifiedA few years ago, the owners of an Asian mall chain decided to see if they could get pregnant mothers to spend more money at their malls by making the smells and sounds more appealing to them. The mall owners sprayed the scent of Johnson & Johnson baby powder in areas where clothing was sold and an appealing cherry scent in the food-court area. The mall owners also played music from the era when the pregnant mothers were young, hoping that the nostalgia would keep them in the malls longer. The experiment (although not scientific) was a success; the mall saw increased sales after introducing the measures. The experiment had a second effect that the mall owners weren't expecting. About a year after the experiment began, mothers who shopped at the mall when they were pregnant began to report that the mall had a uniquely calming effect on their babies, suggesting that the babies remembered the smells and sounds from before they were born and found them soothing. Taken together, results from both intentional and unintentional tests of newborn preferences suggest that marketers can influence preferences of people even before they are born
Why do advertisers market their products to children?
(29) VerifiedBrand preferences are largely based on familiarity, and thus marketers can create preferences in babies and toddlers just by making sure the babies and toddlers are exposed to the products. SIS International Research found that more than half of all people choose brands they remember from childhood. Marketers are further motivated to advertise to the youngest possible customers because their goal is to create a lifelong preference for their product before the consumer develops a lifelong preference for their competition. Most products marketed to children are associated with some brand to which children have mass media exposure. And marketers are hoping that children will stick with that brand as they transition into adult products. Advertisers who repeatedly expose brand images to young children are creating implicit memories for those brands. These implicit memories for a brand lead to a sense of familiarity and a preference for the brand
When mall owners sprayed the scent of baby powder where clothing for pregnant mothers was sold and played music from the era when the pregnant mothers were in their teens, they observed ________.
(39) VerifiedA
Civettini and Redlawsk (2009) examined the impact of emotions on later recall of candidate information and found that the likelihood that an item would be remembered was ________ if it evoked an emotional response; importantly, the more ________ an item is with the expectations of the participant, the more likely it is to be remembered.
(36) The findings from Braun (1999) suggest that postexperience advertisements can change consumer-choice behaviour even when the consumer ________ and even when there is ________ delay between the advertisement and the choice.
(33) What does Beth Miller's (2010) study reveal about the impact of scandal on memory for campaign information?
(23) In a survey of 2035 individuals, SIS International Research found that ________ of all people choose brands they remember from childhood.
(35) How did Braun et al. (2002) test whether advertisements can cause people to become more certain that events actually happened to them as children? What did their research reveal?
(26) Braun et al. (2002), exploring peoples' memories for Disney parks following the ads, revealed that participants reported wanting to go back and to talk about their experiences with their friends. Thus, autobiographical advertising may benefit marketers in ________.
(43) Shapiro and Krishnan's (2001) inclusion task is formalized by the equation ________.
(29) Marketing to babies and toddlers ________ a very effective long-term strategy because ________.
(40) Braun et al. (2002) were interested in seeing whether a person could be led to believe a previous experience was more probable by imagining that experience through an advertisement, and found that ________.
(35) What are high- and low-involvement purchases, and what type of memory influences each type of purchase?
(30) Shapiro and Krishnan's (2001) exclusion task is formalized by the equation ________.
(32) Roberto et al. (2010) found that forty preschoolers given snacks ________.
(36) Braun et al. (2002) studied whether false information in advertisements about childhood experiences at Disneyland could make consumers believe that those false events had actually happened to them, and discovered that ________ who had seen the Bugs Bunny ad falsely recalled shaking hands with Bugs Bunny at Disneyland.
(33) Many researchers have also found evidence that negative information receives ________ extensive processing; this information is ________ well remembered than positive information.
(30) Preferences established early in life are largely based on ________.
(33) 
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