Question 1

How do explicit and implicit memory each impact the relationship between memory and advertising?

Accepted Answer

Most marketing studies ask consumers to

Question 2

During the SARS (2003) and the H1N1 (2009) pandemics marketers seized the opportunity to make sales, based on the ________.

Accepted Answer

A)  widespread use of social networks that facilitated the spread of information 
B)  fearful memories of previous pandemics 
C)  proven efficacy of many of their products 
D)  refusal to many people to use the far more effective vaccination 
A)  widespread use of social networks that facilitated the spread of information 
B)  fearful memories of previous pandemics 
C)  proven efficacy of many of their products 
D)  refusal to many people to use the far more effective vaccination

Question 3

The results from Braun (1999) imply that memory for advertisements can have a bigger effect on consumer choice than memory for products. How might this finding affect producers?

Accepted Answer

The results from Braun's studies imply t

Question 4

The results from many experiments suggest that political candidates should only be concerned about political scandal if the scandal ________.

Accepted Answer

A)  confirms the politician's stance on an issue 
B)  is not matched by an equivalent scandal with his/her adversary 
C)  is revealed late in the campaign, close to the vote 
D)  conflicts with the politician's stance on an issue 
A)  confirms the politician's stance on an issue 
B)  is not matched by an equivalent scandal with his/her adversary 
C)  is revealed late in the campaign, close to the vote 
D)  conflicts with the politician's stance on an issue

Question 5

The results from Braun (1999) imply that ________.

Accepted Answer

A)  producers can make bigger profits by spending more on producing their products than on advertising them 
B)  advertisements can have a bigger impact on sales than product quality 
C)  consumers will always remember no-name products as being of better quality than name-brand products 
D)  name brand products will always need to be priced less than no-name products in order to convince consumers to buy them 
A)  producers can make bigger profits by spending more on producing their products than on advertising them 
B)  advertisements can have a bigger impact on sales than product quality 
C)  consumers will always remember no-name products as being of better quality than name-brand products 
D)  name brand products will always need to be priced less than no-name products in order to convince consumers to buy them

Question 6

Considerable research suggests that consumers develop opinions about products based on ________.

Accepted Answer

A)  advertising but that these advertisements cannot alter existing memories for a product 
B)  advertising and that these advertisements can alter existing memories for a product 
C)  the accurate recall of past experience with each of the different brands 
D)  interpersonal communications and only much later they can alter their existing memories for a product based on advertisements 
A)  advertising but that these advertisements cannot alter existing memories for a product 
B)  advertising and that these advertisements can alter existing memories for a product 
C)  the accurate recall of past experience with each of the different brands 
D)  interpersonal communications and only much later they can alter their existing memories for a product based on advertisements

Question 7

How do Schmidt and Eisend (2015) depict advertising exposure effect in their research? You may want to include a diagram to illustrate your answer.

Accepted Answer

Schmidt and Eisend's (2015) meta-analysi

Question 8

In his experiment on voter memory, Redlawsk (2001) found that participants recalled more information about ________.

Accepted Answer

A)  the candidate they voted for 
B)  the candidate who won 
C)  the candidate with the most unique platform 
D)  the candidate with the most campaign signs 
A)  the candidate they voted for 
B)  the candidate who won 
C)  the candidate with the most unique platform 
D)  the candidate with the most campaign signs

Question 9

In his experiment on voter memory, Redlawsk (2001) found that memory was a better predictor of voter choice in ________.

Accepted Answer

A)  both the online tally and the memory-based processing condition 
B)  both the online tally 
C)  the memory-based processing condition 
D)  neither the online tally nor the memory-based processing condition 
A)  both the online tally and the memory-based processing condition 
B)  both the online tally 
C)  the memory-based processing condition 
D)  neither the online tally nor the memory-based processing condition

Question 10

What are the marketing lessons, as far as memory is concerned, from the SARS epidemics of 2003?

Accepted Answer

Many marketers knew that their consumers

Question 11

Advertisers often show images and play music that they hope will evoke ________.

Accepted Answer

A)  an unpleasant personal memory in the consumer so the consumer will in turn associate strongly these feelings with the product being advertised 
B)  a pleasant personal memory in the consumer so the consumer will in turn associate pleasant feelings with the product being advertised 
C)  a pleasant feeling next time the product being advertised is presented 
D)  an unpleasant feeling next time the product being advertised is presented 
A)  an unpleasant personal memory in the consumer so the consumer will in turn associate strongly these feelings with the product being advertised 
B)  a pleasant personal memory in the consumer so the consumer will in turn associate pleasant feelings with the product being advertised 
C)  a pleasant feeling next time the product being advertised is presented 
D)  an unpleasant feeling next time the product being advertised is presented

Question 12

In order for an advertisement to influence consumer behaviour, it must ________.

Accepted Answer

A)  interact with a person's memory 
B)  demonstrate the efficacy of the product 
C)  be truthful and reliable 
D)  manipulate the public with lies and coercion 
A)  interact with a person's memory 
B)  demonstrate the efficacy of the product 
C)  be truthful and reliable 
D)  manipulate the public with lies and coercion

Question 13

In 2011, advertisers spent $20 billion on advertising directed at ________ to establish brand preferences

Accepted Answer

A)  senior citizens who collect a pension 
B)  working-class adults 
C)  teens and young adults 
D)  children under four years of age 
A)  senior citizens who collect a pension 
B)  working-class adults 
C)  teens and young adults 
D)  children under four years of age

Question 14

At least two arguments suggest that implicit, not explicit, memory guides many consumer decisions. The first is ________, and the second is that ________.

Accepted Answer

A)  the speed with which consumers make choices; implicit memory is strongly correlated with judgments about a product 
B)  the speed with which consumers make choices; memory for ads is not subject to decay 
C)  that implicit memory is strongly correlated with judgments about a product; memory for ads is not subject to decay 
D)  that implicit memory is not correlated at all with judgments about a product; memory for ads is not subject to decay 
A)  the speed with which consumers make choices; implicit memory is strongly correlated with judgments about a product 
B)  the speed with which consumers make choices; memory for ads is not subject to decay 
C)  that implicit memory is strongly correlated with judgments about a product; memory for ads is not subject to decay 
D)  that implicit memory is not correlated at all with judgments about a product; memory for ads is not subject to decay

Question 15

Miller (2010) chose to investigate the impact of scandal on memory for campaign information, and found that, overall, participants in the scandal conditions recalled ________ of campaign information; this ________ with existing memories about the campaign.

Accepted Answer

A)  a greater proportion; this interfered 
B)  a smaller proportion; this interfered 
C)  a smaller proportion; did not interfere 
D)  a greater proportion; did not interfere 
A)  a greater proportion; this interfered 
B)  a smaller proportion; this interfered 
C)  a smaller proportion; did not interfere 
D)  a greater proportion; did not interfere

Question 16

How are consumers' autobiographical memories used to help sell products?

Accepted Answer

Advertisers often show images and play m

Question 17

What arguments have been presented that suggest that implicit memory is involved in guiding decisions about product?

Accepted Answer

At least two arguments suggest that impl

Question 18

Companies keep logos the same for decades, thus preference due to familiarity can be sustained across a lifetime. This familiarity that drives preferences is supported by ________, which in turn ________.

Accepted Answer

A)  explicit memory; may be prone to forgetting through neurogenesis 
B)  implicit memory; is not prone to forgetting through neurogenesis 
C)  explicit memory; cannot be erased later in life 
D)  implicit memory; is prone to forgetting through neurogenesis 
A)  explicit memory; may be prone to forgetting through neurogenesis 
B)  implicit memory; is not prone to forgetting through neurogenesis 
C)  explicit memory; cannot be erased later in life 
D)  implicit memory; is prone to forgetting through neurogenesis

Question 19

The online tally voting model suggests that voters change their opinion of each candidate as new information is received. However, the work by Redlawsk (2001) shows that ________ influence(s) voting choice more than online tallies do.

Accepted Answer

A)  online tallies that are remembered by voters 
B)  campaign information that is remembered by voters 
C)  deeply rooted stereotypes that are remembered by voters 
D)  the influence of social networks that are remembered implicitly by voters 
A)  online tallies that are remembered by voters 
B)  campaign information that is remembered by voters 
C)  deeply rooted stereotypes that are remembered by voters 
D)  the influence of social networks that are remembered implicitly by voters

Question 20

Results from a variety of studies indicate that political campaigns are won and lost based on ________.

Accepted Answer

A)  what people remember about the campaign and the candidates, not on a careful comparison of candidates 
B)  a careful comparison of candidates, not on what people remember about the campaign and the candidates 
C)  a superficial comparison of candidates, not on what people remember about the campaign and the candidates 
D)  what people unconsciously remember about the campaign and the candidates, not on a careful comparison of candidates 
A)  what people remember about the campaign and the candidates, not on a careful comparison of candidates 
B)  a careful comparison of candidates, not on what people remember about the campaign and the candidates 
C)  a superficial comparison of candidates, not on what people remember about the campaign and the candidates 
D)  what people unconsciously remember about the campaign and the candidates, not on a careful comparison of candidates

How do explicit and implicit memory each impact the relationship between memory and advertising?

During the SARS (2003) and the H1N1 (2009) pandemics marketers seized the opportunity to make sales, based on the ________.

The results from Braun (1999) imply that memory for advertisements can have a bigger effect on consumer choice than memory for products. How might this finding affect producers?

The results from many experiments suggest that political candidates should only be concerned about political scandal if the scandal ________.

The results from Braun (1999) imply that ________.

Considerable research suggests that consumers develop opinions about products based on ________.

How do Schmidt and Eisend (2015) depict advertising exposure effect in their research? You may want to include a diagram to illustrate your answer.

In his experiment on voter memory, Redlawsk (2001) found that participants recalled more information about ________.

In his experiment on voter memory, Redlawsk (2001) found that memory was a better predictor of voter choice in ________.

What are the marketing lessons, as far as memory is concerned, from the SARS epidemics of 2003?

Advertisers often show images and play music that they hope will evoke ________.

In order for an advertisement to influence consumer behaviour, it must ________.

In 2011, advertisers spent $20 billion on advertising directed at ________ to establish brand preferences

At least two arguments suggest that implicit, not explicit, memory guides many consumer decisions. The first is , and the second is that .

Miller (2010) chose to investigate the impact of scandal on memory for campaign information, and found that, overall, participants in the scandal conditions recalled of campaign information; this with existing memories about the campaign.

How are consumers' autobiographical memories used to help sell products?

What arguments have been presented that suggest that implicit memory is involved in guiding decisions about product?

Companies keep logos the same for decades, thus preference due to familiarity can be sustained across a lifetime. This familiarity that drives preferences is supported by , which in turn .

The online tally voting model suggests that voters change their opinion of each candidate as new information is received. However, the work by Redlawsk (2001) shows that ________ influence(s) voting choice more than online tallies do.

Results from a variety of studies indicate that political campaigns are won and lost based on ________.

The Study of Memory

Sensory Persistence and Information Persistence

Short-Term Memory and Working Memory

Long-Term Memory

Explicit and Implicit Memory

Episodic Memory and Autobiographical Memory

Generic Memory

Forgetting

Memory Across the Lifespan

Memory and Our Social Selves

Memory and the Law

Memory, the Body, and Health

Exceptional Memory, Mnemonics, and Expertise

Filters

Exam 12: Memory and the Marketplace

How do explicit and implicit memory each impact the relationship between memory and advertising?

During the SARS (2003) and the H1N1 (2009) pandemics marketers seized the opportunity to make sales, based on the ________.

The results from Braun (1999) imply that memory for advertisements can have a bigger effect on consumer choice than memory for products. How might this finding affect producers?

The results from many experiments suggest that political candidates should only be concerned about political scandal if the scandal ________.

The results from Braun (1999) imply that ________.

Considerable research suggests that consumers develop opinions about products based on ________.

How do Schmidt and Eisend (2015) depict advertising exposure effect in their research? You may want to include a diagram to illustrate your answer.

In his experiment on voter memory, Redlawsk (2001) found that participants recalled more information about ________.

In his experiment on voter memory, Redlawsk (2001) found that memory was a better predictor of voter choice in ________.

What are the marketing lessons, as far as memory is concerned, from the SARS epidemics of 2003?

Advertisers often show images and play music that they hope will evoke ________.

In order for an advertisement to influence consumer behaviour, it must ________.

In 2011, advertisers spent $20 billion on advertising directed at ________ to establish brand preferences

At least two arguments suggest that implicit, not explicit, memory guides many consumer decisions. The first is ________, and the second is that ________.

Miller (2010) chose to investigate the impact of scandal on memory for campaign information, and found that, overall, participants in the scandal conditions recalled ________ of campaign information; this ________ with existing memories about the campaign.

How are consumers' autobiographical memories used to help sell products?

What arguments have been presented that suggest that implicit memory is involved in guiding decisions about product?

Companies keep logos the same for decades, thus preference due to familiarity can be sustained across a lifetime. This familiarity that drives preferences is supported by ________, which in turn ________.

The online tally voting model suggests that voters change their opinion of each candidate as new information is received. However, the work by Redlawsk (2001) shows that ________ influence(s) voting choice more than online tallies do.

Results from a variety of studies indicate that political campaigns are won and lost based on ________.

The Study of Memory

Sensory Persistence and Information Persistence

Short-Term Memory and Working Memory

Long-Term Memory

Explicit and Implicit Memory

Episodic Memory and Autobiographical Memory

Generic Memory

Forgetting

Memory Across the Lifespan

Memory and Our Social Selves

Memory and the Law

Memory, the Body, and Health

Exceptional Memory, Mnemonics, and Expertise

Filters

At least two arguments suggest that implicit, not explicit, memory guides many consumer decisions. The first is , and the second is that .

Miller (2010) chose to investigate the impact of scandal on memory for campaign information, and found that, overall, participants in the scandal conditions recalled of campaign information; this with existing memories about the campaign.

Companies keep logos the same for decades, thus preference due to familiarity can be sustained across a lifetime. This familiarity that drives preferences is supported by , which in turn .