Question 1

Which of the following has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit?

Accepted Answer

A)  family segment 
B)  family market 
C)  family 
D)  family household 
E)  family unit 
A)  family segment 
B)  family market 
C)  family 
D)  family household 
E)  family unit

Question 2

Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Advertising Federation club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?

Accepted Answer

A)  reward power 
B)  associative power 
C)  conformational power 
D)  referent power 
E)  legitimate power 
A)  reward power 
B)  associative power 
C)  conformational power 
D)  referent power 
E)  legitimate power

Question 3

In general, positive word-of-mouth is more influential than is negative word-of-mouth.

Accepted Answer

A) True 
 B)False

Question 4

Adam is a Jeep owner who spends weekends on adventures with other Jeep owners. The events bring the enthusiasts together to experience off-road fun with their Jeeps. This is an example of a(n) _____.

Accepted Answer

A)  primary group 
B)  peer community 
C)  referent group 
D)  expert community 
E)  brand community 
A)  primary group 
B)  peer community 
C)  referent group 
D)  expert community 
E)  brand community

Question 5

A personal shopper is a consumer who is hired by another to provide input into a purchase decision.

Accepted Answer

A) True 
 B)False

Question 6

Social ties in secondary groups are very strong.

Accepted Answer

A) True 
 B)False

Question 7

Most women in a household tend to be the person who actually buys products for her household, even men's clothing. Which role in the household purchase process does this represent?

Accepted Answer

A)  influencer 
B)  gatekeeper 
C)  purchaser 
D)  user 
E)  decision maker 
A)  influencer 
B)  gatekeeper 
C)  purchaser 
D)  user 
E)  decision maker

Question 8

Shilling is the practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company.

Accepted Answer

A) True 
 B)False

Question 9

Innovators are more often risk takers and financially well-off.

Accepted Answer

A) True 
 B)False

Question 10

John went to Michigan State University because that's where his parents wanted him to attend college. John's family is best described as a(n) _____ group.

Accepted Answer

A)  relative 
B)  formal 
C)  aspirational 
D)  primary 
E)  secondary 
A)  relative 
B)  formal 
C)  aspirational 
D)  primary 
E)  secondary

Question 11

The hedonic influence of groups refers to the ways in which consumers internalize a group's values or the extent to which consumers join groups to express their own closely held values and beliefs.

Accepted Answer

A) True 
 B)False

Question 12

Describe social networking websites and discuss how they may influence your behavior.

Accepted Answer

<B>Social networking websites<

Question 13

Explain the three types of reference group influence. For each type, explain how a reference group is able to influence your behavior using that type of influence.

Accepted Answer

Reference group influence generally fall

Question 14

A consumer with a(n) _____ self-schema perceives himself or herself as distinct and separate from others, while a consumer with a(n) _____ sees himself or herself as an integral part of a group.

Accepted Answer

A)  separated; connected 
B)  secondary; primary 
C)  external; internal 
D)  internal; external 
E)  personal; social 
A)  separated; connected 
B)  secondary; primary 
C)  external; internal 
D)  internal; external 
E)  personal; social

Question 15

The ability of an individual or a group to alter the actions of others is known as _____.

Accepted Answer

A)  peer pressure 
B)  social influence 
C)  social power 
D)  opinion leadership 
E)  network influence 
A)  peer pressure 
B)  social influence 
C)  social power 
D)  opinion leadership 
E)  network influence

Question 16

The gatekeeper is the person who controls information flow into the household.

Accepted Answer

A) True 
 B)False

Question 17

A group with which type of social power results in consumers often imitating the behaviors and attitudes of the group as a means of identifying with the group?

Accepted Answer

A)  referent power 
B)  legitimate power 
C)  coercive power 
D)  reward power 
E)  expert power 
A)  referent power 
B)  legitimate power 
C)  coercive power 
D)  reward power 
E)  expert power

Question 18

Which type of group includes members who have frequent, direct contact with one another?

Accepted Answer

A)  formal group 
B)  primary group 
C)  secondary group 
D)  concentric group 
E)  peer group 
A)  formal group 
B)  primary group 
C)  secondary group 
D)  concentric group 
E)  peer group

Question 19

The way in which group membership influences attitudes, opinions, and behaviors of others within the group is called _____.

Accepted Answer

A)  group identification 
B)  group synergy 
C)  group assimilation 
D)  group internalization 
E)  group influence 
A)  group identification 
B)  group synergy 
C)  group assimilation 
D)  group internalization 
E)  group influence

Question 20

What is the key difference between persuasion and conformity?

Accepted Answer

A)  With persuasion, the other party does not necessarily defend its position. 
B)  With conformity, the other party does not necessarily defend its position. 
C)  Persuasion produces long-term behavior changes whereas conformity results in short-term behavior changes. 
D)  Conformity produces long-term behavior changes whereas persuasion produces short-term behavior changes. 
E)  There is no difference between these two concepts. 
A)  With persuasion, the other party does not necessarily defend its position. 
B)  With conformity, the other party does not necessarily defend its position. 
C)  Persuasion produces long-term behavior changes whereas conformity results in short-term behavior changes. 
D)  Conformity produces long-term behavior changes whereas persuasion produces short-term behavior changes. 
E)  There is no difference between these two concepts.

Which of the following has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit?

Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Advertising Federation club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?

In general, positive word-of-mouth is more influential than is negative word-of-mouth.

Adam is a Jeep owner who spends weekends on adventures with other Jeep owners. The events bring the enthusiasts together to experience off-road fun with their Jeeps. This is an example of a(n) _____.

A personal shopper is a consumer who is hired by another to provide input into a purchase decision.

Social ties in secondary groups are very strong.

Most women in a household tend to be the person who actually buys products for her household, even men's clothing. Which role in the household purchase process does this represent?

Shilling is the practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company.

Innovators are more often risk takers and financially well-off.

John went to Michigan State University because that's where his parents wanted him to attend college. John's family is best described as a(n) _____ group.

The hedonic influence of groups refers to the ways in which consumers internalize a group's values or the extent to which consumers join groups to express their own closely held values and beliefs.

Describe social networking websites and discuss how they may influence your behavior.

Explain the three types of reference group influence. For each type, explain how a reference group is able to influence your behavior using that type of influence.

A consumer with a(n) _ self-schema perceives himself or herself as distinct and separate from others, while a consumer with a(n) _ sees himself or herself as an integral part of a group.

The ability of an individual or a group to alter the actions of others is known as _____.

The gatekeeper is the person who controls information flow into the household.

A group with which type of social power results in consumers often imitating the behaviors and attitudes of the group as a means of identifying with the group?

Which type of group includes members who have frequent, direct contact with one another?

The way in which group membership influences attitudes, opinions, and behaviors of others within the group is called _____.

What is the key difference between persuasion and conformity?

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 10: Group and Interpersonal Influence

Which of the following has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit?

Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Advertising Federation club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?

In general, positive word-of-mouth is more influential than is negative word-of-mouth.

Adam is a Jeep owner who spends weekends on adventures with other Jeep owners. The events bring the enthusiasts together to experience off-road fun with their Jeeps. This is an example of a(n) _____.

A personal shopper is a consumer who is hired by another to provide input into a purchase decision.

Social ties in secondary groups are very strong.

Most women in a household tend to be the person who actually buys products for her household, even men's clothing. Which role in the household purchase process does this represent?

Shilling is the practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company.

Innovators are more often risk takers and financially well-off.

John went to Michigan State University because that's where his parents wanted him to attend college. John's family is best described as a(n) _____ group.

The hedonic influence of groups refers to the ways in which consumers internalize a group's values or the extent to which consumers join groups to express their own closely held values and beliefs.

Describe social networking websites and discuss how they may influence your behavior.

Explain the three types of reference group influence. For each type, explain how a reference group is able to influence your behavior using that type of influence.

A consumer with a(n) _____ self-schema perceives himself or herself as distinct and separate from others, while a consumer with a(n) _____ sees himself or herself as an integral part of a group.

The ability of an individual or a group to alter the actions of others is known as _____.

The gatekeeper is the person who controls information flow into the household.

A group with which type of social power results in consumers often imitating the behaviors and attitudes of the group as a means of identifying with the group?

Which type of group includes members who have frequent, direct contact with one another?

The way in which group membership influences attitudes, opinions, and behaviors of others within the group is called _____.

What is the key difference between persuasion and conformity?

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

A consumer with a(n) _ self-schema perceives himself or herself as distinct and separate from others, while a consumer with a(n) _ sees himself or herself as an integral part of a group.