Exam 13: Decision Making Ii: Alternative Evaluation and Choice

Which type of quality can be assessed through industry specification or expert rating?

Consumers cannot make good choices when considering only a single attribute.

Consumers often infer the existence of underlying attributes, such as quality, through perceptual attributes, such as price.

Consumers make judgments about all of the following EXCEPT _____.

When deciding which refrigerator to purchase, consumers usually evaluate different models across a set of attributes, such as size and energy costs, instead of just picking one based on overall feeling toward a specific model. This example is best described as a(n) _____ evaluation.

One judgment consumers make during the evaluation process is an assessment of the benefits associated with features.

Underlying attributes are sometimes referred to as experience qualities because they are often perceived only during consumption.

Jose is trying to determine the actual quality of different brands of lawn mowers by looking at Consumer Reports ratings. This type of quality is referred to as _____.

Lisa is evaluating different brands of sewing machines and has determined the features that are important to her. She has decided that all features must meet or surpass a mental cutoff of 4 for an alternative to be selected. Which decision rule is Lisa using?

Not all evaluative criteria are equally important.

Which product category level is abstract in nature and represents the highest level of categorization?

"Choice" means that a particular alternative will be chosen.

Size, shape, color, and price are all examples of which type of attributes?

The different levels of product categories can be referred to as being either superordinate or subordinate.

A beacon is a characteristic that allows a consumer to diagnose something distinctive about an alternative.

Determinant criteria remain constant across situations.

A consumer is deciding which television to purchase and has identified the determinant attributes and their importance as well has his beliefs of how the three brands he's considering perform on each attribute. Using a compensatory approach, determine the brand this consumer should select.