Exam 9: Public Relations: Building Relationships With Strategic Communications

What are revenues based on in public relations?

Making sure that the public sees their clients in the most advantageous light is the goal of __________.

Which of the following assertions about careers in PR is correct?

Describe the three modes of persuasion set forth in the ancient Greek text On Rhetoric.

Describe how journalists feel about public relations.

Which Greek school of philosophy identified persuasion, with little regard for the truth, as the primary purpose of rhetoric?

What does ELM stand for?

__________ is creating new job opportunities in PR firms as well as in large companies with internal marketing or PR departments.

Gun control advocates who stress the horrific pain and loss experienced by victims of gun violence and their families are making an appeal to __________.

Advertising and public relations (PR) are linked by an emphasis on __________.

What were the other two main areas of classical learning in addition to rhetoric?

A former journalist, __________ was considered the first true practitioner of modern public relations, whose innovations include press conferences and newsreels.

Factual arguments and supporting evidence are elements of an appeal to __________.

Which of the following is a resource for the efficient targeting of expert sources?

According to the ELM, we respond to __________ cues when film star Samuel L. Jackson sings "Let's Stay Together" on a Capital One credit card commercial.

Describe the three main areas that structure and organize PR firms.

Delivering notices of layoffs via email rather than face to face involves a failure to identify __________.

Research has shown that people are more likely to believe a news story they received from a __________ than from a __________.

Which ancient Greek philosopher identified three modes of persuasion that are still discussed today?

When Justin begins his campaign speech for president of student council by stressing how many of his classmates turn to him for honest and helpful advice, he is making an appeal to __________.