Exam 9: Public Relations: Building Relationships With Strategic Communications

Given the prominence and influence of social media, all that may be needed to promote a product in today's digital age is a well-placed __________.

Which model places a premium on the ethical practice of public relations?

The first PR person on the board of a major public corporation, __________, was the vice president of public relations for AT&T from 1927 to 1946 and also helped create ethical guidelines for public relations.

Who was an early master of press agentry that helped this practice flourish?

Which theoretical model views public relations as a system of managing relationships among organizations, individuals, and their many publics?

Who pays media organizations to place content?

What is the aim of strategic communications, and what makes this task challenging?

In the earliest forms of PR during much of the nineteenth century, communication was largely __________, from the public relations agent through the media to the audience.

What was a central practice of press agentry?

Although public relations professionals engage in a wide range of activities, they typically devote most of their time to __________.

Even in a constantly changing media landscape, what remains the most important factor in successful persuasion?

In the early twentieth century, public relations first became recognized as a separate category when it was distinguished from __________.

In the __________ age, PR practitioners, unconcerned with brand strategy or other aspects of advertising, dealt primarily with media relations.

Who was considered the father of modern public relations?

Press conferences, protests, parades, and even award ceremonies are all __________, arguably forms of manipulation on which the media have become dependent.

The desk arrangement in your classroom can be studied as which pillar of rhetoric?

Explain why Johnson & Johnson's handling of the infamous Tylenol tampering case in 1982 remains one of the best examples of crisis communications in the two-way symmetric model.

"Can this message be crafted in such a way that encourages people to send the message to others in their social network?" is a question that would be asked in which activity?

The study of persuasive communication can be traced back to the ancient Greeks and their examination of __________.

Selena is in the early stages of a PR campaign to increase positive awareness of a start-up bakery called Gluten-Free Goodies (GFG). To demonstrate the effectiveness of her efforts at the next meeting with GFG executives, she can point to the number of __________.