Question 1

Describe four factors to consider when constructing the physical layout of a survey.

Accepted Answer

1. Accessibility: When constructing the physical layout of a survey, it is important to consider the accessibility of the location. The survey should be easily accessible to the target population in order to ensure a high response rate. This may involve choosing a central location, providing ample parking, and ensuring that the survey area is easily visible and identifiable.

2. Privacy: Privacy is another important factor to consider when constructing the physical layout of a survey. The survey area should provide a sense of privacy for participants to feel comfortable and secure in sharing their opinions and information. This may involve setting up partitions or dividers, providing a quiet and secluded area, and ensuring that the survey is not easily visible to passersby.

3. Comfort: It is essential to consider the comfort of participants when constructing the physical layout of a survey. This includes providing comfortable seating, adequate lighting, and a pleasant environment. Comfortable surroundings can help to encourage participation and ensure that participants are able to focus on the survey questions without distractions.

4. Flow: The flow of the survey area is also an important factor to consider. The layout should be designed in a way that allows for a smooth and efficient flow of participants through the survey process. This may involve organizing the survey stations in a logical order, providing clear signage and directions, and ensuring that there are no bottlenecks or congestion points. A well-designed flow can help to minimize wait times and ensure a positive experience for participants.

Question 2

Which of the following is LEAST likely to apply when online surveys are administered?

Accepted Answer

A)  Costs are high. 
B)  It is easy to collect data from a representative sample of the population. 
C)  Respondent motivation is high. 
D)  Response rates are high. 
A)  Costs are high. 
B)  It is easy to collect data from a representative sample of the population. 
C)  Respondent motivation is high. 
D)  Response rates are high. B

Question 3

Which of the following statements about types of surveys is TRUE?

Accepted Answer

A)  The data from sample surveys can be used to estimate population parameters but not to test hypotheses. 
B)  The data from convenience surveys can be used to test hypotheses but not to estimate population parameters. 
C)  There is essentially no difference between sample surveys and convenience surveys in the way in which participants are recruited. 
D)  Psychological researchers are more likely to use sample surveys than convenience surveys. 
A)  The data from sample surveys can be used to estimate population parameters but not to test hypotheses. 
B)  The data from convenience surveys can be used to test hypotheses but not to estimate population parameters. 
C)  There is essentially no difference between sample surveys and convenience surveys in the way in which participants are recruited. 
D)  Psychological researchers are more likely to use sample surveys than convenience surveys. B

Question 4

________ response bias is a tendency to agree or disagree with statements, such as items on a self-report measure.

Accepted Answer

A)  Social desirability 
B)  Acquiescence 
C)  Extremity 
D)  Halo 
A)  Social desirability 
B)  Acquiescence 
C)  Extremity 
D)  Halo

Question 5

Describe two methods of recruiting participants for online surveys.

Accepted Answer

There are several methods for recruiting

Question 6

Name three advantages of using a Likert scale compared to other types of scales.

Accepted Answer

A Likert scale offers several advantages

Question 7

How might the sensitivity of a question affect people's responses to it? Describe two steps researchers can take to avoid these effects.

Accepted Answer

The sensitivity of a question can greatl

Question 8

Open-ended questions can be vulnerable to ________ biases.

Accepted Answer

A)  category anchoring 
B)  estimation 
C)  semantic differential 
D)  of all of the above 
A)  category anchoring 
B)  estimation 
C)  semantic differential 
D)  of all of the above

Question 9

Including two or more measures in a questionnaire might produce context effects. Which of the following is a way to control those effects?

Accepted Answer

A)  counterbalancing presentation of the measures 
B)  randomly intermixing questions from measures 
C)  keeping participants unaware that the measures are related until they have completed all the measures 
D)  doing any of the above 
A)  counterbalancing presentation of the measures 
B)  randomly intermixing questions from measures 
C)  keeping participants unaware that the measures are related until they have completed all the measures 
D)  doing any of the above

Question 10

Describe one of the ways in which researchers can assess how well potential respondents understand survey questions.

Accepted Answer

One of the ways in which researchers can

Question 11

Which of the following statements about item response formats is TRUE?

Accepted Answer

A)  Open-ended questions are probably better than closed-ended questions when you want respondents to provide specific information. 
B)  Ratings of the same stimulus using different numbers of items (such as 9-point scales versus 5-point scales) are poorly correlated. 
C)  The more response categories a measure has, the better the measure is. 
D)  When using comparative rating scales, the method of paired comparison is better than ranking when there is a large number of stimuli to rate. 
A)  Open-ended questions are probably better than closed-ended questions when you want respondents to provide specific information. 
B)  Ratings of the same stimulus using different numbers of items (such as 9-point scales versus 5-point scales) are poorly correlated. 
C)  The more response categories a measure has, the better the measure is. 
D)  When using comparative rating scales, the method of paired comparison is better than ranking when there is a large number of stimuli to rate.

Question 12

A double-barreled question

Accepted Answer

A)  includes two negatives. 
B)  implies that a certain response is desired. 
C)  uses emotional context to evoke a desired response. 
D)  asks for two or more pieces of information at the same time. 
A)  includes two negatives. 
B)  implies that a certain response is desired. 
C)  uses emotional context to evoke a desired response. 
D)  asks for two or more pieces of information at the same time.

Question 13

When writing questionnaire items, one should

Accepted Answer

A)  ask questions that are as specific as possible. 
B)  avoid making assumptions about respondents' personal characteristics or beliefs. 
C)  be tactful when asking about sensitive topics. 
D)  do all of the above. 
A)  ask questions that are as specific as possible. 
B)  avoid making assumptions about respondents' personal characteristics or beliefs. 
C)  be tactful when asking about sensitive topics. 
D)  do all of the above.

Question 14

A survey question that asks respondents to use a rating scale to note the extent to which they agree or disagree with an item uses the ________ level of measurement.

Accepted Answer

A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio 
A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio

Question 15

Members of cultures that emphasize harmonious relationships among group members tend to exhibit higher levels of ________ response bias.

Accepted Answer

A)  social desirability 
B)  acquiescence 
C)  extremity 
D)  both social desirability and acquiescence 
A)  social desirability 
B)  acquiescence 
C)  extremity 
D)  both social desirability and acquiescence

Question 16

Describe two advantages of using intermediate anchors for a numerical rating scale.

Accepted Answer

Intermediate anchors on a numerical rati

Question 17

Cultural and social group differences have been found on the tendency for ________ response bias.

Accepted Answer

A)  extremity 
B)  social desirability 
C)  acquiescence 
D)  of all of the above types of 
A)  extremity 
B)  social desirability 
C)  acquiescence 
D)  of all of the above types of

Question 18

What is a semantic differential scale and why is it widely used?

Accepted Answer

A semantic differential scale is a type

Question 19

If you are concerned about respondent anonymity when administering a questionnaire, it would be best NOT to use

Accepted Answer

A)  an online survey. 
B)  group administration. 
C)  telephone interviews. 
D)  any of the above. 
A)  an online survey. 
B)  group administration. 
C)  telephone interviews. 
D)  any of the above.

Question 20

Dr. Patal plans to administer a survey about health-related behaviors that put people at risk for HIV infection. He is concerned that his respondents will be reluctant to answer truthfully. He can reduce this potential for biased responding by

Accepted Answer

A)  implying the behavior is common, that "everybody does it." 
B)  using authority to justify the behavior, such as by starting out "Many doctors now think that …." 
C)  being casual, such as by using the phrase "Did you happen to …?" 
D)  doing any of the above. 
A)  implying the behavior is common, that "everybody does it." 
B)  using authority to justify the behavior, such as by starting out "Many doctors now think that …." 
C)  being casual, such as by using the phrase "Did you happen to …?" 
D)  doing any of the above.

Describe four factors to consider when constructing the physical layout of a survey.

Which of the following is LEAST likely to apply when online surveys are administered?

Which of the following statements about types of surveys is TRUE?

________ response bias is a tendency to agree or disagree with statements, such as items on a self-report measure.

Describe two methods of recruiting participants for online surveys.

Name three advantages of using a Likert scale compared to other types of scales.

How might the sensitivity of a question affect people's responses to it? Describe two steps researchers can take to avoid these effects.

Open-ended questions can be vulnerable to ________ biases.

Including two or more measures in a questionnaire might produce context effects. Which of the following is a way to control those effects?

Describe one of the ways in which researchers can assess how well potential respondents understand survey questions.

Which of the following statements about item response formats is TRUE?

A double-barreled question

When writing questionnaire items, one should

A survey question that asks respondents to use a rating scale to note the extent to which they agree or disagree with an item uses the ________ level of measurement.

Members of cultures that emphasize harmonious relationships among group members tend to exhibit higher levels of ________ response bias.

Describe two advantages of using intermediate anchors for a numerical rating scale.

Cultural and social group differences have been found on the tendency for ________ response bias.

What is a semantic differential scale and why is it widely used?

If you are concerned about respondent anonymity when administering a questionnaire, it would be best NOT to use

Dr. Patal plans to administer a survey about health-related behaviors that put people at risk for HIV infection. He is concerned that his respondents will be reluctant to answer truthfully. He can reduce this potential for biased responding by

Behavioral Science

Research Strategies: an Overview

The Ethical Treatment of Research Participants

The Professional and Social Responsibilities of Scientists

Formulating a Research Question

Developing a Measurement Strategy

The Internal Validity of Research

The External Validity of Research

True Experiments

Field Research

Correlational Designs

Factor Analysis, Path Analysis, and Structural Equation Modeling

The Single-Case Research Strategy

Qualitative Research and Interviewing, Rachel Kraus, Ball State University

Evaluation Research

Data Collection

Interpreting Research Results

Literature Reviewing

Filters

Exam 15: Survey Research

Describe four factors to consider when constructing the physical layout of a survey.

Which of the following is LEAST likely to apply when online surveys are administered?

Which of the following statements about types of surveys is TRUE?

________ response bias is a tendency to agree or disagree with statements, such as items on a self-report measure.

Describe two methods of recruiting participants for online surveys.

Name three advantages of using a Likert scale compared to other types of scales.

How might the sensitivity of a question affect people's responses to it? Describe two steps researchers can take to avoid these effects.

Open-ended questions can be vulnerable to ________ biases.

Including two or more measures in a questionnaire might produce context effects. Which of the following is a way to control those effects?

Describe one of the ways in which researchers can assess how well potential respondents understand survey questions.

Which of the following statements about item response formats is TRUE?

A double-barreled question

When writing questionnaire items, one should

A survey question that asks respondents to use a rating scale to note the extent to which they agree or disagree with an item uses the ________ level of measurement.

Members of cultures that emphasize harmonious relationships among group members tend to exhibit higher levels of ________ response bias.

Describe two advantages of using intermediate anchors for a numerical rating scale.

Cultural and social group differences have been found on the tendency for ________ response bias.

What is a semantic differential scale and why is it widely used?

If you are concerned about respondent anonymity when administering a questionnaire, it would be best NOT to use

Dr. Patal plans to administer a survey about health-related behaviors that put people at risk for HIV infection. He is concerned that his respondents will be reluctant to answer truthfully. He can reduce this potential for biased responding by

Behavioral Science

Research Strategies: an Overview

The Ethical Treatment of Research Participants

The Professional and Social Responsibilities of Scientists

Formulating a Research Question

Developing a Measurement Strategy

The Internal Validity of Research

The External Validity of Research

True Experiments

Field Research

Correlational Designs

Factor Analysis, Path Analysis, and Structural Equation Modeling

The Single-Case Research Strategy

Qualitative Research and Interviewing, Rachel Kraus, Ball State University

Evaluation Research

Data Collection

Interpreting Research Results

Literature Reviewing

Filters