Exam 15: Survey Research

Explain the literal interpretation fallacy.

Which method of data collection is most likely to induce a social desirability response bias? Which method is least likely? Explain your reasoning.

Consider the following survey question: "Under what circumstances should the university raise tuition?" This question can be categorized as

________ response bias is a tendency to respond in a way that makes the respondent look good to others.

A survey question takes the form of "Vanilla ice cream is (circle a number)" with a response format of "Good 1 2 3 4 5 6 7 Bad". On which type of multi-item scale is this item most likely to be found?

Explain how the difference between interval and ratio levels of measurement affects the interpretation of group differences based on those levels of measurement.

What factors should be considered in determining the number of scale points used for a numerical rating scale?

When people rate where they stand on a characteristic relative to the average of their group, a ________ has occurred.

As level of measurement increases, the ________ of the measure also increases.

Name and define the three categories of survey instructions.

Level of measurement can be an issue for the ecological validity of research because

If you have a long questionnaire to administer, of the following options it would be best to use

Describe two advantages of using multi-item scales.

How might question context affect responses to survey questions? What question characteristics are most likely to produce context effects?

A primacy effect occurs when, given a list of response options, people choose

A(n) _________ bias occurs when respondents use amounts provided in response options (such as "less than 3 hours a week") as cues for what constitutes an appropriate response.

A survey question that asks respondents the specific number of times they perform a behavior on a given day uses the ________ level of measurement.

What are cultural response sets? How might they affect interpretation of research results?

What is the acquiescence response bias and what steps can a researcher take to reduce the possibility that this bias is operating?

Which of the following statements about the sequencing of questions within a questionnaire is TRUE?