Exam 15: Survey Research

A survey question takes the form of "I like vanilla ice cream. (circle a number)" with the response options ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). On which type of multi-item scale is this item most likely to be found?

Describe the advantages and limitations of using online surveys.

Describe the characteristics of an itemized rating scale.

Distinguish between open-ended and closed-ended survey questions. Explain why a researcher would choose one type over the other when constructing a survey.

Consider the following survey item stem: "Do you agree or disagree that labor unions should be prohibited from forcing their members to support undesirable political candidates?" This stem would be classified as a(n) ________ question.

What are graphic rating scales and how are they scored?

Which of the following statements about the design of questionnaires is FALSE?

Which of the following statements about social desirability response bias is FALSE?

Describe the factors that researchers should consider when sequencing the questions on a survey.

What are primacy and recency effects? When is each most likely to affect responses?

Itemized rating scales are similar to ________ questions.

Describe the advantages and limitations of telephone interviews.

Which of the following is least likely to apply when data is collected using telephone interviews?

Explain how a measure's ecological validity is related to its level of measurement. Give an example.

Give an example of a survey question that makes an unfounded assumption.

Techniques for increasing response rates in online surveys include

Sensitive survey topics include those that

Questionnaires should include

________ surveys are based on a representative cross-section of the population of interest.

A(n) ________ is a measure composed of two or more items designed to assess the same variable.