Exam 15: Survey Research

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Give an example of instructions that might bias the survey results. Then explain how this bias could be removed from those instructions.

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________ surveys are based on the group or groups of participants that are readily available to the researcher.

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A survey question that asks respondents whether they are male or female uses the ________ level of measurement.

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Which of the following is a population parameter?

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Which of the following is LEAST likely to apply when questionnaires are administered in groups relative to most other forms of administration?

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A leading question

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The term sensitivity of measurement refers to

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What are estimation biases? Give an example.

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Describe the process of developing a Likert scale.

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To determine whether respondents are likely to misunderstand or misinterpret a survey question, researchers should

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What is scale ambiguity and how does it produce response bias?

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Define social desirability response bias and name the two forms it can take.

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Describe the advantages and limitations of group-administered surveys.

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What is response bias and how does it relate to measurement error?

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