Question 1

An acquiescence response bias is likely to occur when

Accepted Answer

A)  people are not motivated to answer a question. 
B)  a great deal of thought is required to answer a question. 
C)  people are unsure about how to answer a question. 
D)  any of the above situations pertain. 
A)  people are not motivated to answer a question. 
B)  a great deal of thought is required to answer a question. 
C)  people are unsure about how to answer a question. 
D)  any of the above situations pertain.

Question 2

Reversed scored questions are used to control for ________ response biases.

Accepted Answer

A)  social desirability 
B)  acquiescence 
C)  leniency 
D)  extremity 
A)  social desirability 
B)  acquiescence 
C)  leniency 
D)  extremity

Question 3

When designing a questionnaire, the best questions to start with are

Accepted Answer

A)  the most sensitive. 
B)  demographic questions such as gender and age. 
C)  the least important. 
D)  easy to answer but interesting to respondents. 
A)  the most sensitive. 
B)  demographic questions such as gender and age. 
C)  the least important. 
D)  easy to answer but interesting to respondents.

Question 4

Comparative rating scales generally provide data at the ________ level of measurement.

Accepted Answer

A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio 
A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio

Question 5

A survey question that asks respondents to rank a group of breakfast cereals from the one they like most to the one they like least uses the ________ level of measurement.

Accepted Answer

A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio 
A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio

Question 6

Explain how preliminary research using open-ended questions can be used to improve the content validity of itemized rating scales.

Accepted Answer

Preliminary research using open-ended qu

Question 7

Which of the following is LEAST likely to apply when data is collected using personal interviews?

Accepted Answer

A)  Costs are high. 
B)  Little interviewer training is required to collect the data. 
C)  Respondent motivation is low. 
D)  Vulnerability to social desirability response bias is low. 
A)  Costs are high. 
B)  Little interviewer training is required to collect the data. 
C)  Respondent motivation is low. 
D)  Vulnerability to social desirability response bias is low.

Question 8

The item "How much ice cream did you eat last weekend? (mark one)" with response options of "None, 1 or 2 scoops, 3 to 6 scoops. 7 to 12 scoops, and More than 12 scoops" is problematic because

Accepted Answer

A)  it is susceptible to category anchoring effects. 
B)  the anchors for the scale values are ambiguous. 
C)  it is likely to induce a halo effect. 
D)  the anchors for the scale values refer to amounts rather than to evaluation. 
A)  it is susceptible to category anchoring effects. 
B)  the anchors for the scale values are ambiguous. 
C)  it is likely to induce a halo effect. 
D)  the anchors for the scale values refer to amounts rather than to evaluation.

Question 9

Explain why using existing measures is preferable to developing a new measure. What considerations are important when combining existing measures in a questionnaire?

Accepted Answer

Using existing measures is preferable to

Question 10

Describe the process of developing a Thurstone scale. Give two reasons why a Thurstone rating scale is rarely used.

Accepted Answer

The process of developing a Thurstone sc

Question 11

What is category anchoring and how does it affect people's responses to scale items?

Accepted Answer

Category anchoring refers to the phenome

Question 12

Describe three factors a researcher should consider when wording survey questions.

Accepted Answer

1. Clarity: The wording of survey questi

Question 13

Describe the characteristics of an itemized rating scale.

Accepted Answer

An itemized rating scale is a type of me

Question 14

What is reverse scoring?

Accepted Answer

Reverse scoring is a method used in the

Question 15

Likert and Likert-type scales are popular among researchers because

Accepted Answer

A)  they are easy to construct relative to other types of scales. 
B)  scores on Likert scales tend to have high reliability. 
C)  they can assess multidimensional constructs through the use of subscales. 
D)  of all of the above reasons. 
A)  they are easy to construct relative to other types of scales. 
B)  scores on Likert scales tend to have high reliability. 
C)  they can assess multidimensional constructs through the use of subscales. 
D)  of all of the above reasons.

Question 16

The item "How much ice cream did you eat last weekend?" with response options of "5 (A great amount), 4 (Quite a bit), 3 (A moderate amount), 2 (A little), and 1 (None)" is problematic because

Accepted Answer

A)  it is susceptible to category anchoring effects. 
B)  the anchors for the scale values are ambiguous. 
C)  it is likely to induce a halo effect. 
D)  the anchors for the scale values refer to amounts rather than to evaluation. 
A)  it is susceptible to category anchoring effects. 
B)  the anchors for the scale values are ambiguous. 
C)  it is likely to induce a halo effect. 
D)  the anchors for the scale values refer to amounts rather than to evaluation.

Question 17

What is a sensitive question? Describe two factors that make survey questions sensitive.

Accepted Answer

A sensitive question is a question that

Question 18

The use of parametric statistics such as the t-test or analysis of variances (ANOVA) normally requires that the data be at the ________ level of measurement.

Accepted Answer

A)  nominal 
B)  interval 
C)  ratio 
D)  either interval or ratio 
A)  nominal 
B)  interval 
C)  ratio 
D)  either interval or ratio

Question 19

In questionnaire construction, a context effect occurs when

Accepted Answer

A)  the answer respondents give to one question affects their response to a later question. 
B)  respondents' answers are different in different situations, such as at home versus at work. 
C)  the follow-up questions respondents see depend on their answers to an initial question. 
D)  respondents give different answers to a question when it is posed in an open-ended versus a closed-ended format. 
A)  the answer respondents give to one question affects their response to a later question. 
B)  respondents' answers are different in different situations, such as at home versus at work. 
C)  the follow-up questions respondents see depend on their answers to an initial question. 
D)  respondents give different answers to a question when it is posed in an open-ended versus a closed-ended format.

Question 20

Itemized rating scales generally provide data at the ________ level of measurement.

Accepted Answer

A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio 
A)  nominal 
B)  ordinal 
C)  interval 
D)  ratio

An acquiescence response bias is likely to occur when

Reversed scored questions are used to control for ________ response biases.

When designing a questionnaire, the best questions to start with are

Comparative rating scales generally provide data at the ________ level of measurement.

A survey question that asks respondents to rank a group of breakfast cereals from the one they like most to the one they like least uses the ________ level of measurement.

Explain how preliminary research using open-ended questions can be used to improve the content validity of itemized rating scales.

Which of the following is LEAST likely to apply when data is collected using personal interviews?

The item "How much ice cream did you eat last weekend? (mark one)" with response options of "None, 1 or 2 scoops, 3 to 6 scoops. 7 to 12 scoops, and More than 12 scoops" is problematic because

Explain why using existing measures is preferable to developing a new measure. What considerations are important when combining existing measures in a questionnaire?

Describe the process of developing a Thurstone scale. Give two reasons why a Thurstone rating scale is rarely used.

What is category anchoring and how does it affect people's responses to scale items?

Describe three factors a researcher should consider when wording survey questions.

Describe the characteristics of an itemized rating scale.

What is reverse scoring?

Likert and Likert-type scales are popular among researchers because

The item "How much ice cream did you eat last weekend?" with response options of "5 (A great amount), 4 (Quite a bit), 3 (A moderate amount), 2 (A little), and 1 (None)" is problematic because

What is a sensitive question? Describe two factors that make survey questions sensitive.

The use of parametric statistics such as the t-test or analysis of variances (ANOVA) normally requires that the data be at the ________ level of measurement.

In questionnaire construction, a context effect occurs when

Itemized rating scales generally provide data at the ________ level of measurement.

Behavioral Science

Research Strategies: an Overview

The Ethical Treatment of Research Participants

The Professional and Social Responsibilities of Scientists

Formulating a Research Question

Developing a Measurement Strategy

The Internal Validity of Research

The External Validity of Research

True Experiments

Field Research

Correlational Designs

Factor Analysis, Path Analysis, and Structural Equation Modeling

The Single-Case Research Strategy

Qualitative Research and Interviewing, Rachel Kraus, Ball State University

Evaluation Research

Data Collection

Interpreting Research Results

Literature Reviewing

Filters

Exam 15: Survey Research

An acquiescence response bias is likely to occur when

Reversed scored questions are used to control for ________ response biases.

When designing a questionnaire, the best questions to start with are

Comparative rating scales generally provide data at the ________ level of measurement.

A survey question that asks respondents to rank a group of breakfast cereals from the one they like most to the one they like least uses the ________ level of measurement.

Explain how preliminary research using open-ended questions can be used to improve the content validity of itemized rating scales.

Which of the following is LEAST likely to apply when data is collected using personal interviews?

The item "How much ice cream did you eat last weekend? (mark one)" with response options of "None, 1 or 2 scoops, 3 to 6 scoops. 7 to 12 scoops, and More than 12 scoops" is problematic because

Explain why using existing measures is preferable to developing a new measure. What considerations are important when combining existing measures in a questionnaire?

Describe the process of developing a Thurstone scale. Give two reasons why a Thurstone rating scale is rarely used.

What is category anchoring and how does it affect people's responses to scale items?

Describe three factors a researcher should consider when wording survey questions.

Describe the characteristics of an itemized rating scale.

What is reverse scoring?

Likert and Likert-type scales are popular among researchers because

The item "How much ice cream did you eat last weekend?" with response options of "5 (A great amount), 4 (Quite a bit), 3 (A moderate amount), 2 (A little), and 1 (None)" is problematic because

What is a sensitive question? Describe two factors that make survey questions sensitive.

The use of parametric statistics such as the t-test or analysis of variances (ANOVA) normally requires that the data be at the ________ level of measurement.

In questionnaire construction, a context effect occurs when

Itemized rating scales generally provide data at the ________ level of measurement.

Behavioral Science

Research Strategies: an Overview

The Ethical Treatment of Research Participants

The Professional and Social Responsibilities of Scientists

Formulating a Research Question

Developing a Measurement Strategy

The Internal Validity of Research

The External Validity of Research

True Experiments

Field Research

Correlational Designs

Factor Analysis, Path Analysis, and Structural Equation Modeling

The Single-Case Research Strategy

Qualitative Research and Interviewing, Rachel Kraus, Ball State University

Evaluation Research

Data Collection

Interpreting Research Results

Literature Reviewing

Filters