Exam 3: Process and Service Design

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Process-oriented designs are flexible in terms of

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Recent advances allow for marketing strategy, product, and process design to all be done concurrently.

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Project production involves products being generally made in large numbers.

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Product-oriented designs have high variable costs and low idle time.

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A hospital emergency room is a good example of a process-oriented design because of

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A process-oriented arrangement features high volume-low variety products and is very flexible.

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An automotive manufacturing assembly line is an example of a(n)

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Which of the following companies uses a mass customization approach?

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The behavioral aspect of service design accounts for factors such as pain and time spent experiencing the service.

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Which of the following service categories generally has the highest equipment utilization?

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Service design is the combination of a tangible product and low-volume customer service.

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A service factory is the opposite of a service shop based on the degree of customer interaction and the service customization.

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The product-process matrix identifies

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A(n) __________ organization is a product-oriented layout with different products moving among different work centers.

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It may be easier to convert a process design from high-customization, low-volume output to low-customization, high-volume output rather than the other way around. Do you agree or disagree with this statement? Explain why.

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A firm's process design can be product or process oriented.

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Why is Dell Computers known as a mass customizer and not as a repetitive manufacturer?

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Propose a new service or a modification of an existing service. Design it using the 3Ts framework.

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Which of the following statements about the House of Quality is false?

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