Exam 5: Decoding Nonverbal Communication and Imagery Worldwide

The color white is associated with weddings in North America, but it is associated with this in Japan:

Religious imagery of all kinds can be altered and used creatively in PR materials.

Numbers should be examined for positive and negative meanings in different countries.

PR professionals need to understand local heroes and villains, whether real people or lore.

Which term examines the behavior of touch, particularly different cultural customs of rituals, such as greetings and public display of affection?

Which term refers to the analysis of cultural dimensions of space and the interactions of people, whether family members or strangers?

PR writers need to consider culturally appropriate imagery that shows people interacting with others and brands, ethnic diversity, as well as clothing, level of undress, and public displays of affection.

The types of flowers and their colors used at weddings, funerals, and other celebrations do not have universal meaning.

The thumbs up gesture means ""great job"" or ""highly recommend"" everywhere.

Which term refers to the study of eye behavior, in which direct or indirect eye contact can be interpreted differently, as well as how long someone looks at another person?

The ""OK"" symbol has the same meaning around the world.

Contrast how two different Western companies, IKEA and Olay, promoted their products in Saudi Arabia.

PR writers need to gain appreciation of symbolic interpretations of animals, which are not universal, when selecting visual imagery.

Bridal white and funerary black are universal colors.

Provide two examples of different cultural interpretations of animals or birds.

Which term did anthropologist Ray Birdwhistell coin that studies body language, such as gestures and facial expressions, in nonverbal communications?