Question 1

Which rhetorical technique did Martin Luther King Jr. employ in his "I Have a Dream" speech?

Accepted Answer

A)  Anaphora 
B)  Paralanguage 
C)  Analogy 
D)  Eponym 
A)  Anaphora 
B)  Paralanguage 
C)  Analogy 
D)  Eponym A

Question 2

Audiovisual scripts are traditionally structured in two columns, one for visuals and the other for audio.

Accepted Answer

A) True 
 B)False  True

Question 3

Speech writers should not attempt to localize content for different audiences.

Accepted Answer

A) True 
 B)False  False

Question 4

List four key points that you should know about a speaker you're preparing a speech for, particularly when the person is addressing an international audience.

Accepted Answer

The answer of List four key points that you should...

Question 5

Public service announcements must be commercial, denominational, or political.

Accepted Answer

A) True 
 B)False

Question 6

Video news releases are widely used by all TV news programs worldwide.

Accepted Answer

A) True 
 B)False

Question 7

Which term refers to the nonverbal parts of a speech?

Accepted Answer

A)  Proxemics 
B)  Paralanguage 
C)  Anaphora 
D)  Haptics 
A)  Proxemics 
B)  Paralanguage 
C)  Anaphora 
D)  Haptics

Question 8

Which of the following would NOT be acceptable content for a public service announcement?

Accepted Answer

A)  Celebrity appeals about a government health initiative 
B)  Resources offered by a nonprofit 
C)  Announcements serving community interests 
D)  New product launched by a company 
A)  Celebrity appeals about a government health initiative 
B)  Resources offered by a nonprofit 
C)  Announcements serving community interests 
D)  New product launched by a company

Question 9

What does the term chryon mean?

Accepted Answer

A)  Running time of a video segment 
B)  Text-based graphics on screen 
C)  Additional soundbite 
D)  Anchor close 
A)  Running time of a video segment 
B)  Text-based graphics on screen 
C)  Additional soundbite 
D)  Anchor close

Question 10

What has been a widely addressed issue about video news releases by the Center for Media and Democracy among others?

Accepted Answer

A)  Usage of celebrities 
B)  Length of footage 
C)  Transparency of sponsor 
D)  Promotional messaging 
A)  Usage of celebrities 
B)  Length of footage 
C)  Transparency of sponsor 
D)  Promotional messaging

Question 11

Desirable speaking rates for speeches are between 120 to 160 words per minute.

Accepted Answer

A) True 
 B)False

Question 12

Which one of the following components is optional in an audiovisual script for a video news release?

Accepted Answer

A)  Running time of video segment 
B)  Names of sponsor and producer 
C)  Description of visual imagery 
D)  Suggested anchor opening and closing 
A)  Running time of video segment 
B)  Names of sponsor and producer 
C)  Description of visual imagery 
D)  Suggested anchor opening and closing

Question 13

Public service announcements can only be posted on an organization's website or YouTube channel.

Accepted Answer

A) True 
 B)False

Question 14

Which one of the following is NOT a goal of an introductory speech?

Accepted Answer

A)  Make the speaker feel welcomed 
B)  Excite the audience 
C)  Explain the relevance of the speaker 
D)  Repeat content of a resume/CV 
A)  Make the speaker feel welcomed 
B)  Excite the audience 
C)  Explain the relevance of the speaker 
D)  Repeat content of a resume/CV

Question 15

B-roll footage works effectively to accompany an on-air interview with a spokesperson on a TV program.

Accepted Answer

A) True 
 B)False

Question 16

What does the term VO mean in a video script?

Accepted Answer

A)  Voice over 
B)  Visual opening 
C)  Video opening 
D)  Visual on-screen 
A)  Voice over 
B)  Visual opening 
C)  Video opening 
D)  Visual on-screen

Question 17

List five ways to write effectively for the ear (listeners) vs. writing content for readers.

Accepted Answer

The answer of List five ways to write effectively for...

Question 18

Writers need to be mindful of nuances of voice and body language, particularly cultural differences, when writing speeches for themselves or others.

Accepted Answer

A) True 
 B)False

Question 19

Speech writers should use the passive voice more frequently.

Accepted Answer

A) True 
 B)False

Which rhetorical technique did Martin Luther King Jr. employ in his "I Have a Dream" speech?

Audiovisual scripts are traditionally structured in two columns, one for visuals and the other for audio.

Speech writers should not attempt to localize content for different audiences.

List four key points that you should know about a speaker you're preparing a speech for, particularly when the person is addressing an international audience.

Public service announcements must be commercial, denominational, or political.

Video news releases are widely used by all TV news programs worldwide.

Which term refers to the nonverbal parts of a speech?

Which of the following would NOT be acceptable content for a public service announcement?

What does the term chryon mean?

What has been a widely addressed issue about video news releases by the Center for Media and Democracy among others?

Desirable speaking rates for speeches are between 120 to 160 words per minute.

Which one of the following components is optional in an audiovisual script for a video news release?

Public service announcements can only be posted on an organization's website or YouTube channel.

Which one of the following is NOT a goal of an introductory speech?

B-roll footage works effectively to accompany an on-air interview with a spokesperson on a TV program.

What does the term VO mean in a video script?

List five ways to write effectively for the ear (listeners) vs. writing content for readers.

Writers need to be mindful of nuances of voice and body language, particularly cultural differences, when writing speeches for themselves or others.

Speech writers should use the passive voice more frequently.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

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Exam 14: Shaping Speeches and Scripts

Which rhetorical technique did Martin Luther King Jr. employ in his "I Have a Dream" speech?

Audiovisual scripts are traditionally structured in two columns, one for visuals and the other for audio.

Speech writers should not attempt to localize content for different audiences.

List four key points that you should know about a speaker you're preparing a speech for, particularly when the person is addressing an international audience.

Public service announcements must be commercial, denominational, or political.

Video news releases are widely used by all TV news programs worldwide.

Which term refers to the nonverbal parts of a speech?

Which of the following would NOT be acceptable content for a public service announcement?

What does the term chryon mean?

What has been a widely addressed issue about video news releases by the Center for Media and Democracy among others?

Desirable speaking rates for speeches are between 120 to 160 words per minute.

Which one of the following components is optional in an audiovisual script for a video news release?

Public service announcements can only be posted on an organization's website or YouTube channel.

Which one of the following is NOT a goal of an introductory speech?

B-roll footage works effectively to accompany an on-air interview with a spokesperson on a TV program.

What does the term VO mean in a video script?

List five ways to write effectively for the ear (listeners) vs. writing content for readers.

Writers need to be mindful of nuances of voice and body language, particularly cultural differences, when writing speeches for themselves or others.

Speech writers should use the passive voice more frequently.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

Filters