Question 1

Social media news releases content would NOT include one of the following components:

Accepted Answer

A)  Links and tagging and sharing options 
B)  Visual galleries 
C)  Lengthy lead paragraph with in-depth details 
D)  Brief quotations 
A)  Links and tagging and sharing options 
B)  Visual galleries 
C)  Lengthy lead paragraph with in-depth details 
D)  Brief quotations C

Question 2

What is the term for disclaimers that publicly held companies may include in their news releases?

Accepted Answer

A)  note to editors 
B)  end notes 
C)  supporting 
D)  safe haven legalese 
A)  note to editors 
B)  end notes 
C)  supporting 
D)  safe haven legalese D

Question 3

Stories that appear due to proactive efforts by PR practitioners are called media placements.

Accepted Answer

A) True 
 B)False  True

Question 4

Long paragraphs are preferred in news releases.

Accepted Answer

A) True 
 B)False

Question 5

Which part of a news release can contain opinions?

Accepted Answer

A)  Lead paragraph 
B)  Boilerplate paragraph 
C)  Quotation 
D)  Note to editors 
A)  Lead paragraph 
B)  Boilerplate paragraph 
C)  Quotation 
D)  Note to editors

Question 6

List eight required and optional components of a traditional news release.

Accepted Answer

The answer of List eight required and optional components of...

Question 7

The Si, Lo, Ba, Ti, Un, Fa test in news release writing means the content should be significant, local, balanced, timely, unusual, or about famous/familiar people or topics.

Accepted Answer

A) True 
 B)False

Question 8

What does the inverted pyramid journalistic style mean?

Accepted Answer

A)  Opening paragraph with core facts followed by additional information in descending order of importance 
B)  Opening paragraph with core facts followed by additional information in reverse chronological order 
C)  Opening paragraph with an informal lead followed by core facts in descending order of importance 
D)  Opening paragraph with supporting facts followed by core facts in descending order of importance 
A)  Opening paragraph with core facts followed by additional information in descending order of importance 
B)  Opening paragraph with core facts followed by additional information in reverse chronological order 
C)  Opening paragraph with an informal lead followed by core facts in descending order of importance 
D)  Opening paragraph with supporting facts followed by core facts in descending order of importance

Question 9

Announcements on new products or crisis incidents would be considered soft news.

Accepted Answer

A) True 
 B)False

Question 10

Photo captions refer to the descriptive content below the image.

Accepted Answer

A) True 
 B)False

Question 11

List four ways PR writers can bring attention to their news releases when writing for local and global audiences.

Accepted Answer

The answer of List four ways PR writers can bring...

Question 12

News release content should not be localized for specific geographic areas.

Accepted Answer

A) True 
 B)False

Question 13

What does a slug line include?

Accepted Answer

A)  Three number signs (# # #) 
B)  Shortened title of headline and page number 
C)  Note to editor 
D)  Date of release 
A)  Three number signs (# # #) 
B)  Shortened title of headline and page number 
C)  Note to editor 
D)  Date of release

Question 14

Quotations from spokespeople are the sections where core facts should be repeated.

Accepted Answer

A) True 
 B)False

Question 15

The ___ paragraph is the widely used term for the closing paragraph in a news release.

Accepted Answer

A)  supporting 
B)  boilerplate 
C)  safe haven legalese 
D)  lead 
A)  supporting 
B)  boilerplate 
C)  safe haven legalese 
D)  lead

Question 16

The first social media news release appeared in 2014.

Accepted Answer

A) True 
 B)False

Question 17

Public relations contact information should be included in news releases, unless contacts are posted on the online newsroom that contains a separate section on PR representatives.

Accepted Answer

A) True 
 B)False

Social media news releases content would NOT include one of the following components:

What is the term for disclaimers that publicly held companies may include in their news releases?

Stories that appear due to proactive efforts by PR practitioners are called media placements.

Long paragraphs are preferred in news releases.

Which part of a news release can contain opinions?

List eight required and optional components of a traditional news release.

The Si, Lo, Ba, Ti, Un, Fa test in news release writing means the content should be significant, local, balanced, timely, unusual, or about famous/familiar people or topics.

What does the inverted pyramid journalistic style mean?

Announcements on new products or crisis incidents would be considered soft news.

Photo captions refer to the descriptive content below the image.

List four ways PR writers can bring attention to their news releases when writing for local and global audiences.

News release content should not be localized for specific geographic areas.

What does a slug line include?

Quotations from spokespeople are the sections where core facts should be repeated.

The ___ paragraph is the widely used term for the closing paragraph in a news release.

The first social media news release appeared in 2014.

Public relations contact information should be included in news releases, unless contacts are posted on the online newsroom that contains a separate section on PR representatives.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

Filters

Exam 10: Crafting Global News Releases for Mainstream and Social Media

Social media news releases content would NOT include one of the following components:

What is the term for disclaimers that publicly held companies may include in their news releases?

Stories that appear due to proactive efforts by PR practitioners are called media placements.

Long paragraphs are preferred in news releases.

Which part of a news release can contain opinions?

List eight required and optional components of a traditional news release.

The Si, Lo, Ba, Ti, Un, Fa test in news release writing means the content should be significant, local, balanced, timely, unusual, or about famous/familiar people or topics.

What does the inverted pyramid journalistic style mean?

Announcements on new products or crisis incidents would be considered soft news.

Photo captions refer to the descriptive content below the image.

List four ways PR writers can bring attention to their news releases when writing for local and global audiences.

News release content should not be localized for specific geographic areas.

What does a slug line include?

Quotations from spokespeople are the sections where core facts should be repeated.

The ___ paragraph is the widely used term for the closing paragraph in a news release.

The first social media news release appeared in 2014.

Public relations contact information should be included in news releases, unless contacts are posted on the online newsroom that contains a separate section on PR representatives.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

Filters