Exam 12: Using Other Media Relations Techniques for Local or Global Campaigns

Which term is generally used for a face-to-face meeting with a company spokesperson and a reporter, which is usually held in the reporter's office?

Industry trade publications are among the most viable outlets to place bylined articles by experts and respected sources.

____ are events where organizations make important announcements or provide updates to a group of journalists and usually address questions from reporters?

Formal invitations should be sent to media for timely news conferences.

All journalists worldwide are able to accept press familiarization trips.

Crisis-related statements usually contain the following four components: the facts, the process underway, the resources, and the compassion.

List three recommended steps in preparing and writing op-eds.

News conferences should be conducted sparingly and only for newsworthy events.

A public relations professional is setting up a ______ with a series of appointments for a company spokesperson to meet with journalists.

Letters to the editor usually add another perspective, or strongly disagree or agree with previously published stories.

Op-eds are not considered exclusives, so the same article can be sent to multiple media outlets at the same time.

What do PR professionals need to consider when organizing a press trip for international journalists? List four considerations.

The same pitches can be emailed to a large group of journalists since the messages do not need to be customized.

Statements can be issued to share timely commentary on internal or external topics, such as updates and points of view.