Question 1

List four ways to prepare for a global career in public relations, whether one travels abroad or stays at home.

Accepted Answer

See pages 43-44. Study abroad courses, exchange programs, courses in international PR and languages, teaching English as a second language, volunteer work, internships or training positions, international clubs, and authentic travel experiences.

Question 2

How does sociologist Roland Robertson define an economic perspective that tailors and advertises goods and services on a global or near-global basis to local markets?

Accepted Answer

A)  Globalization 
B)  Transculturalization 
C)  Finanscapes 
D)  Glocalization 
A)  Globalization 
B)  Transculturalization 
C)  Finanscapes 
D)  Glocalization D

Question 3

Which term was originated by the United Nations to apply to a legal entity formed by private persons or organizations without involvement from any government, whether on a local, national, or international level?

Accepted Answer

A)  Strategic decoder 
B)  Intergovernmental organization 
C)  Nongovernmental organization 
D)  Public affairs 
A)  Strategic decoder 
B)  Intergovernmental organization 
C)  Nongovernmental organization 
D)  Public affairs C

Question 4

Ideoscapes describe debates on freedom, rights, and politics, as well as counter-arguments on democracy beyond Europe and the U.S.

Accepted Answer

A) True 
 B)False

Question 5

___ public relations extends beyond confines of national cultures ("county as culture") and includes other cultural characteristics that people may identify with regardless of physical location, such as ethnicity and religion, among others.

Accepted Answer

A)  Transnational 
B)  Global 
C)  International 
D)  Transcultural 
A)  Transnational 
B)  Global 
C)  International 
D)  Transcultural

Question 6

What does social-cultural anthropologist Arjun Appadurai call the flow of shifting populations in a world of voluntary or non-voluntary expatriates, as well as tourists?

Accepted Answer

A)  Technoscapes 
B)  Mediascapes 
C)  Ethnoscapes 
D)  Ideoscapes 
A)  Technoscapes 
B)  Mediascapes 
C)  Ethnoscapes 
D)  Ideoscapes

Question 7

Which term is used for children raised by expatriates, in which children navigate between two cultures of their family's home country and the country they grew up in, giving them insight into another blended culture?

Accepted Answer

A)  Global cosmopolitan 
B)  Multicultural 
C)  Global citizen 
D)  Third culture 
A)  Global cosmopolitan 
B)  Multicultural 
C)  Global citizen 
D)  Third culture

Question 8

Give an example of how one multinational company thinks globally and acts locally.

Accepted Answer

The answer of Give an example of how one multinational...

Question 9

The Melbourne Mandate was developed by members of the Global Alliance for Public Relations and Communication Management to create new principles on shaping organizational character for practitioners worldwide.

Accepted Answer

A) True 
 B)False

Question 10

According to the UN, an intergovernmental organization is another term for NGO.

Accepted Answer

A) True 
 B)False

Question 11

Public affairs is the term used for public relations in the government sector.

Accepted Answer

A) True 
 B)False

Question 12

Psychologist Linda Brimm uses the term multiculturals to describe well-educated multilingual people who have worked, lived, or studied in different cultures.

Accepted Answer

A) True 
 B)False

Question 13

What principles did James Grunig develop to illustrate how global PR operates in the middle between standard practices that could be universally understood and should be adapted differently on a local level in different places?

Accepted Answer

A)  Multicultural 
B)  Generic 
C)  Glocalization 
D)  Globalization 
A)  Multicultural 
B)  Generic 
C)  Glocalization 
D)  Globalization

Question 14

A local PR professional can play a role as a strategic decoder in decoding discourses and encoding PR programs/materials for specific markets.

Accepted Answer

A) True 
 B)False

Question 15

Which three interconnected DNA strands shape organizational character according to the Melbourne Mandate?

Accepted Answer

A)  Values, leadership, and culture 
B)  Globalism, glocalism, and multiculturalism 
C)  Pride, success, and power 
D)  Communication, transparency, and compassion 
A)  Values, leadership, and culture 
B)  Globalism, glocalism, and multiculturalism 
C)  Pride, success, and power 
D)  Communication, transparency, and compassion

Question 16

Which term does sociologist Anthony Giddens attribute to greater interdependence of people and countries due to politics, economics, cultural factors, and growth of technology?

Accepted Answer

A)  Global cultural flows 
B)  Globalization 
C)  International public relations 
D)  Multinational public relations 
A)  Global cultural flows 
B)  Globalization 
C)  International public relations 
D)  Multinational public relations

Question 17

Transcultural PR stands for representing organizations headquartered in one country with autonomous operations in other international markets.

Accepted Answer

A) True 
 B)False

Question 18

An example of "think global, act local" is when local Asian media sell news in local languages from home countries to expatriates worldwide.

Accepted Answer

A) True 
 B)False

List four ways to prepare for a global career in public relations, whether one travels abroad or stays at home.

How does sociologist Roland Robertson define an economic perspective that tailors and advertises goods and services on a global or near-global basis to local markets?

Which term was originated by the United Nations to apply to a legal entity formed by private persons or organizations without involvement from any government, whether on a local, national, or international level?

Ideoscapes describe debates on freedom, rights, and politics, as well as counter-arguments on democracy beyond Europe and the U.S.

___ public relations extends beyond confines of national cultures ("county as culture") and includes other cultural characteristics that people may identify with regardless of physical location, such as ethnicity and religion, among others.

What does social-cultural anthropologist Arjun Appadurai call the flow of shifting populations in a world of voluntary or non-voluntary expatriates, as well as tourists?

Which term is used for children raised by expatriates, in which children navigate between two cultures of their family's home country and the country they grew up in, giving them insight into another blended culture?

Give an example of how one multinational company thinks globally and acts locally.

The Melbourne Mandate was developed by members of the Global Alliance for Public Relations and Communication Management to create new principles on shaping organizational character for practitioners worldwide.

According to the UN, an intergovernmental organization is another term for NGO.

Public affairs is the term used for public relations in the government sector.

Psychologist Linda Brimm uses the term multiculturals to describe well-educated multilingual people who have worked, lived, or studied in different cultures.

What principles did James Grunig develop to illustrate how global PR operates in the middle between standard practices that could be universally understood and should be adapted differently on a local level in different places?

A local PR professional can play a role as a strategic decoder in decoding discourses and encoding PR programs/materials for specific markets.

Which three interconnected DNA strands shape organizational character according to the Melbourne Mandate?

Which term does sociologist Anthony Giddens attribute to greater interdependence of people and countries due to politics, economics, cultural factors, and growth of technology?

Transcultural PR stands for representing organizations headquartered in one country with autonomous operations in other international markets.

An example of "think global, act local" is when local Asian media sell news in local languages from home countries to expatriates worldwide.

Exploring the Evolution of English As Globish

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

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Exam 2: Understanding Global Perspectives in Public Relations

List four ways to prepare for a global career in public relations, whether one travels abroad or stays at home.

How does sociologist Roland Robertson define an economic perspective that tailors and advertises goods and services on a global or near-global basis to local markets?

Which term was originated by the United Nations to apply to a legal entity formed by private persons or organizations without involvement from any government, whether on a local, national, or international level?

Ideoscapes describe debates on freedom, rights, and politics, as well as counter-arguments on democracy beyond Europe and the U.S.

___ public relations extends beyond confines of national cultures ("county as culture") and includes other cultural characteristics that people may identify with regardless of physical location, such as ethnicity and religion, among others.

What does social-cultural anthropologist Arjun Appadurai call the flow of shifting populations in a world of voluntary or non-voluntary expatriates, as well as tourists?

Which term is used for children raised by expatriates, in which children navigate between two cultures of their family's home country and the country they grew up in, giving them insight into another blended culture?

Give an example of how one multinational company thinks globally and acts locally.

The Melbourne Mandate was developed by members of the Global Alliance for Public Relations and Communication Management to create new principles on shaping organizational character for practitioners worldwide.

According to the UN, an intergovernmental organization is another term for NGO.

Public affairs is the term used for public relations in the government sector.

Psychologist Linda Brimm uses the term multiculturals to describe well-educated multilingual people who have worked, lived, or studied in different cultures.

What principles did James Grunig develop to illustrate how global PR operates in the middle between standard practices that could be universally understood and should be adapted differently on a local level in different places?

A local PR professional can play a role as a strategic decoder in decoding discourses and encoding PR programs/materials for specific markets.

Which three interconnected DNA strands shape organizational character according to the Melbourne Mandate?

Which term does sociologist Anthony Giddens attribute to greater interdependence of people and countries due to politics, economics, cultural factors, and growth of technology?

Transcultural PR stands for representing organizations headquartered in one country with autonomous operations in other international markets.

An example of "think global, act local" is when local Asian media sell news in local languages from home countries to expatriates worldwide.

Exploring the Evolution of English As Globish

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

Filters