Exam 6: Mastering the Fine Art of Storytelling in International Public Relations

Being an effective storyteller in public relations requires all of the following EXCEPT:

The Dove Campaign for Real Beauty is an example of how a brand created emotional connections with people, thereby encouraging a dialogue about beauty and sparking a debate on idealized women in advertising.

An image of someone running and sweating would be an example of ___ imagery.

Propaganda is more effective than participation in connecting with consumers.

The fact that an organization is celebrating a milestone anniversary is newsworthy on its own.

___ imagery would show someone enjoying eating and tasting something delicious.

What four steps did Jonathan Sachs develop in myth making for a brand?

Storytelling is a 21st century development.

Personal experiences and internal sensations represent what type of imagery?

Storytelling in contemporary PR is purely based on fictional accounts.

Explain how Tourism Queensland and Tourism Australia developed PR campaigns to engage people's participation worldwide.

List five storytelling approaches in the global digital era, according to the author.

Red Bull has been involved with races and record-breaking feats, emphasizing energy and the brand's endurance themes.

The representation of touch is called ___ imagery.

PR practitioners have an increasing number of platforms to share stories with people worldwide.

Writers should only develop stories about the leaders of the organization.

Odors, whether pleasant of unpleasant, are representative of what type of imagery?

Writers should illustrate how specific products or services can enhance people's lives, instead of just listing the features of a product or service.