Question 1

Coca-Cola ""Journey"" and Cisco's ""The Network"" are examples of ___.

Accepted Answer

A)  native advertising 
B)  white papers 
C)  branded online newsroom content 
D)  newsletters 
A)  native advertising 
B)  white papers 
C)  branded online newsroom content 
D)  newsletters C

Question 2

List three reasons why PR writers may consider brand journalism in local or global campaigns.

Accepted Answer

Page 379-380. Can control the words, visuals, and distribution; bypass traditional media outlets; not all consumers value traditional media; need to connect with audiences with different communication tools; approximately 60% of the world does not have access to the Internet, so printed content is important.

Question 3

Which term describes the printing process in which the pages of a brochure are stapled in the middle?

Accepted Answer

A)  Perfect binding 
B)  Saddle stitching 
C)  Spiral binding 
D)  Offset printing 
A)  Perfect binding 
B)  Saddle stitching 
C)  Spiral binding 
D)  Offset printing B

Question 4

Posters work effectively to promote events, such as festivals and performances, that are time sensitive.

Accepted Answer

A) True 
 B)False

Question 5

____ are written to appear like editorial copy, but they are identified as paid-for placements.

Accepted Answer

A)  Native advertising 
B)  White papers 
C)  Advertorials 
D)  Newsletters 
A)  Native advertising 
B)  White papers 
C)  Advertorials 
D)  Newsletters

Question 6

Which printing term describes the thickness of a sheet of paper?

Accepted Answer

A)  Coating 
B)  Caliper points 
C)  Pantone 
D)  Stock 
A)  Coating 
B)  Caliper points 
C)  Pantone 
D)  Stock

Question 7

The finish of paper stock is called caliper.

Accepted Answer

A) True 
 B)False

Question 8

The Furrow magazine by John Deere, which began in the late 19th century and has grown to print and digital editions in multiple languages, is an example of an organizational-produced magazine.

Accepted Answer

A) True 
 B)False

Question 9

The layout and design of translated brochures may need to be reconfigured dramatically based on the language.

Accepted Answer

A) True 
 B)False

Question 10

Brand journalism falls into the category of uncontrolled media.

Accepted Answer

A) True 
 B)False

Question 11

Which printing process is more expensive but can ensure consistent coloration?

Accepted Answer

A)  Saddle stitching 
B)  Digital printing 
C)  Offset printing 
D)  Perfect binding 
A)  Saddle stitching 
B)  Digital printing 
C)  Offset printing 
D)  Perfect binding

Question 12

Pantone® is considered the industry standard worldwide for color selection, ensuring accuracy of color.

Accepted Answer

A) True 
 B)False

Question 13

What is the other term for a white paper?

Accepted Answer

A)  Positioning paper 
B)  Legacy media 
C)  Leaflet 
D)  Native advertising 
A)  Positioning paper 
B)  Legacy media 
C)  Leaflet 
D)  Native advertising

Question 14

Online newsrooms should never contain self-produced stories.

Accepted Answer

A) True 
 B)False

Question 15

Newsletters also can be produced in different English-language editions and translated into other languages.

Accepted Answer

A) True 
 B)False

Question 16

White papers are excellent platforms for including advertisements and news releases.

Accepted Answer

A) True 
 B)False

Question 17

List five required/optional components of a white paper.

Accepted Answer

The answer of List five required/optional components of a white...

Question 18

Which term is used for paid-for content that blends into the online platform's physical layout and editorial, unlike disruptive banner ads and pop-ups on websites?

Accepted Answer

A)  Advertorials 
B)  Native advertising 
C)  White papers 
D)  Uncontrolled media 
A)  Advertorials 
B)  Native advertising 
C)  White papers 
D)  Uncontrolled media

Question 19

____ is the printing term for an adhesive binding process that holds pages together at the spine.

Accepted Answer

A)  Saddle stitching 
B)  Offset printing 
C)  Calipers 
D)  Perfect binding 
A)  Saddle stitching 
B)  Offset printing 
C)  Calipers 
D)  Perfect binding

Coca-Cola ""Journey"" and Cisco's ""The Network"" are examples of ___.

List three reasons why PR writers may consider brand journalism in local or global campaigns.

Which term describes the printing process in which the pages of a brochure are stapled in the middle?

Posters work effectively to promote events, such as festivals and performances, that are time sensitive.

____ are written to appear like editorial copy, but they are identified as paid-for placements.

Which printing term describes the thickness of a sheet of paper?

The finish of paper stock is called caliper.

The Furrow magazine by John Deere, which began in the late 19th century and has grown to print and digital editions in multiple languages, is an example of an organizational-produced magazine.

The layout and design of translated brochures may need to be reconfigured dramatically based on the language.

Brand journalism falls into the category of uncontrolled media.

Which printing process is more expensive but can ensure consistent coloration?

Pantone® is considered the industry standard worldwide for color selection, ensuring accuracy of color.

What is the other term for a white paper?

Online newsrooms should never contain self-produced stories.

Newsletters also can be produced in different English-language editions and translated into other languages.

White papers are excellent platforms for including advertisements and news releases.

List five required/optional components of a white paper.

Which term is used for paid-for content that blends into the online platform's physical layout and editorial, unlike disruptive banner ads and pop-ups on websites?

____ is the printing term for an adhesive binding process that holds pages together at the spine.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

Filters

Exam 15: Controlling Content With Brand Journalism and Corporate-Produced Materials

Coca-Cola ""Journey"" and Cisco's ""The Network"" are examples of ___.

List three reasons why PR writers may consider brand journalism in local or global campaigns.

Which term describes the printing process in which the pages of a brochure are stapled in the middle?

Posters work effectively to promote events, such as festivals and performances, that are time sensitive.

____ are written to appear like editorial copy, but they are identified as paid-for placements.

Which printing term describes the thickness of a sheet of paper?

The finish of paper stock is called caliper.

The Furrow magazine by John Deere, which began in the late 19th century and has grown to print and digital editions in multiple languages, is an example of an organizational-produced magazine.

The layout and design of translated brochures may need to be reconfigured dramatically based on the language.

Brand journalism falls into the category of uncontrolled media.

Which printing process is more expensive but can ensure consistent coloration?

Pantone® is considered the industry standard worldwide for color selection, ensuring accuracy of color.

What is the other term for a white paper?

Online newsrooms should never contain self-produced stories.

Newsletters also can be produced in different English-language editions and translated into other languages.

White papers are excellent platforms for including advertisements and news releases.

List five required/optional components of a white paper.

Which term is used for paid-for content that blends into the online platform's physical layout and editorial, unlike disruptive banner ads and pop-ups on websites?

____ is the printing term for an adhesive binding process that holds pages together at the spine.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

Filters