Exam 9: Sharpening Editing Skills for Global Audiences

Humor has no borders and is universally understood.

""He is the very pine-apple of politeness!"" is an example of a malapropism.

PR writers need to be careful using colloquialisms and regionalisms with broad audiences.

List four tips for proofreading copy.

All audiences worldwide understand American football and baseball, so sports references should be used.

Cultural blunders in translation can be avoided by hiring seasoned translators who are fluent in both languages and aware of cultural trends.

All cultures use prime symbols for feet (single ') and inches (double '')

Translating words into Chinese characters can done four ways: no adaptation in sound or meaning, sound adaptation, meaning adaptation, and dual adaptation.

List four editing guidelines that can help writers communicate clearly for local or global audiences.

All public relations writing should convey an official and formal tone.

Gender-neutral terms, such as parents and spouses, are preferred over mothers and fathers and husbands and wives.