Question 1

All of the following are activities performed in the last step in the design of a questionnaire EXCEPT _____.

Accepted Answer

A)  identify the best practice for administering the type of questionnaire utilized 
B)  train and audit field workers, if required 
C)  ensure a process is in place to handle completed questionnaires 
D)  analyze initial data to identify limitations of the preliminary questions 
E)  determine the deadline and follow-up methods 
A)  identify the best practice for administering the type of questionnaire utilized 
B)  train and audit field workers, if required 
C)  ensure a process is in place to handle completed questionnaires 
D)  analyze initial data to identify limitations of the preliminary questions 
E)  determine the deadline and follow-up methods D

Question 2

When the preliminary list of research questions has been agreed upon, the researcher must evaluate them from the respondent's perspective. Discuss the issues the researcher must consider at this point.

Accepted Answer

First, can the respondents understand the questions? This is particularly important when respondents are children, are less familiar with a particular research topic, or if the study examines technical issues. Along with understanding the questions, one must consider if potential respondents have the knowledge to Answer the questions. Finally, respondents must be willing to Answer the questions. If the research questions focus on sensitive topics, or if Answer ing the question might reveal an organization's competitive advantage, it is likely to be difficult, if not impossible, to obtain Answer s. To enable the researcher to evaluate research questions from the respondent's perspective, the target population for the research must be specified. It is at this point that the researcher considers to what extent respondents can be contacted and convinced to respond. It also can influence the method of data collection and questionnaire administration. The researcher also needs to consider whether the questions can be Answer ed using a self-completion approach or if an interviewer-assisted approach is necessary. Researchers must also consider whether respondents will respond accurately, particularly on sensitive issues.

Question 3

In the "Ethical Dilemma," what problem did Shelly notice regarding the survey questions used assessing grocery shoppers' perceptions about local grocery store chains?

Accepted Answer

A)  they were leading questions 
B)  they were skipping questions 
C)  they were double-barreled questions 
D)  they were ambiguous questions 
E)  they were branching questions 
A)  they were leading questions 
B)  they were skipping questions 
C)  they were double-barreled questions 
D)  they were ambiguous questions 
E)  they were branching questions A

Question 4

_____ bias occurs when asking specific questions before the more general questions, potentially causing the respondent to be more likely to include a reference to the specific information given in the early question.

Accepted Answer

A)  Measurement 
B)  Researcher 
C)  Respondent 
D)  Position 
E)  Order 
A)  Measurement 
B)  Researcher 
C)  Respondent 
D)  Position 
E)  Order

Question 5

Questions do not have to be asked in any specific order, in other words, they do not need to be organized by topics.

Accepted Answer

A) True 
 B)False

Question 6

Briefly describe the structure of a questionnaire.

Accepted Answer

The answer of Briefly describe the structure of a questionnaire....

Question 7

_____ questions imply that a particular answer is correct or lead a respondent to a socially desirable answer.

Accepted Answer

A)  Leading 
B)  Double-barreled 
C)  Ambiguous 
D)  Aided-response 
E)  Unaided-response 
A)  Leading 
B)  Double-barreled 
C)  Ambiguous 
D)  Aided-response 
E)  Unaided-response

Question 8

"How often to you check email? with choices of:_____ less than once a day, _____ once a day, _____ twice a day, _____ three times a day, _____ more than three times a day" is an example of which type of question?

Accepted Answer

A)  double-barreled 
B)  open-ended 
C)  leading question 
D)  closed-ended 
E)  decisive question 
A)  double-barreled 
B)  open-ended 
C)  leading question 
D)  closed-ended 
E)  decisive question

Question 9

Usually, the first couple of opening questions are designed to _____.

Accepted Answer

A)  collect data for hypothesis testing 
B)  classify respondents to better understand them 
C)  answer the research questions 
D)  establish rapport with the respondents by gaining their attention and stimulating their interest in the topic 
E)  establish rapport with the respondents by asking questions irrelevant to the topic being researched. 
A)  collect data for hypothesis testing 
B)  classify respondents to better understand them 
C)  answer the research questions 
D)  establish rapport with the respondents by gaining their attention and stimulating their interest in the topic 
E)  establish rapport with the respondents by asking questions irrelevant to the topic being researched.

Question 10

Moving from general to specific questions is referred to as a(n)_____.

Accepted Answer

A)  funnel approach 
B)  branching approach 
C)  skipping approach 
D)  tunneling approach 
E)  aided approach 
A)  funnel approach 
B)  branching approach 
C)  skipping approach 
D)  tunneling approach 
E)  aided approach

Question 11

A questionnaire has the question, "Are you the primary grocery shopper and food preparer for your family?" This is an example of a(n)_____ question.

Accepted Answer

A)  ambiguous 
B)  leading 
C)  skipping 
D)  branching 
E)  double-barreled 
A)  ambiguous 
B)  leading 
C)  skipping 
D)  branching 
E)  double-barreled

Question 12

John was taking a survey and because he indicated that he owned a motorcycle, he was directed to another set of questions related to motorcycle safety. The initial question asking if he owned a motorcycle is an example of a(n) ____

Accepted Answer

A)  preliminary question 
B)  skipping question 
C)  classification question 
D)  aided question 
E)  unaided question 
A)  preliminary question 
B)  skipping question 
C)  classification question 
D)  aided question 
E)  unaided question

Question 13

With _____ questions, the respondent is given the option of choosing from a number of predetermined answers.

Accepted Answer

A)  open-ended 
B)  closed-ended 
C)  constant sum 
D)  ambiguous 
E)  double-barreled 
A)  open-ended 
B)  closed-ended 
C)  constant sum 
D)  ambiguous 
E)  double-barreled

Question 14

Which type of question is typically used in quantitative studies employing large-scale surveys?

Accepted Answer

A)  open-ended 
B)  closed-ended 
C)  branching 
D)  double-barreled 
E)  screening 
A)  open-ended 
B)  closed-ended 
C)  branching 
D)  double-barreled 
E)  screening

Question 15

All of the following are activities in the first step in the design of a questionnaire EXCEPT _____.

Accepted Answer

A)  clarify the nature of the research problem and objectives 
B)  develop research questions to meet research objectives 
C)  define target population and sampling frame 
D)  decide on the grouping of the questions and the overall length of the questionnaire 
E)  determine sampling approach, sample size, and expected response rate. 
A)  clarify the nature of the research problem and objectives 
B)  develop research questions to meet research objectives 
C)  define target population and sampling frame 
D)  decide on the grouping of the questions and the overall length of the questionnaire 
E)  determine sampling approach, sample size, and expected response rate.

Question 16

Common methods variance is possible when the respondent's answers to the independent and dependent variables are correlated.

Accepted Answer

A) True 
 B)False

Question 17

Define questionnaire and describe what is included in the interview and observation guides.

Accepted Answer

The answer of Define questionnaire and describe what is included...

Question 18

Which section of the questionnaire has questions directed specifically at the topics addressed by the research objectives?

Accepted Answer

A)  initial section 
B)  middle section 
C)  final section 
D)  classification section 
E)  screening section 
A)  initial section 
B)  middle section 
C)  final section 
D)  classification section 
E)  screening section

Question 19

Screening questions are also known as filtering questions and are designed to make sure the respondents included in the study meet predetermined guidelines.

Accepted Answer

A) True 
 B)False

Question 20

Questions are _____ when they contain words that are unfamiliar to respondents or the words can have more than one meaning.

Accepted Answer

A)  reliable 
B)  valid 
C)  double-barreled 
D)  leading 
E)  ambiguous 
A)  reliable 
B)  valid 
C)  double-barreled 
D)  leading 
E)  ambiguous

All of the following are activities performed in the last step in the design of a questionnaire EXCEPT _____.

When the preliminary list of research questions has been agreed upon, the researcher must evaluate them from the respondent's perspective. Discuss the issues the researcher must consider at this point.

In the "Ethical Dilemma," what problem did Shelly notice regarding the survey questions used assessing grocery shoppers' perceptions about local grocery store chains?

_____ bias occurs when asking specific questions before the more general questions, potentially causing the respondent to be more likely to include a reference to the specific information given in the early question.

Questions do not have to be asked in any specific order, in other words, they do not need to be organized by topics.

Briefly describe the structure of a questionnaire.

_____ questions imply that a particular answer is correct or lead a respondent to a socially desirable answer.

"How often to you check email? with choices of:___ less than once a day, _ once a day, _ twice a day, _ three times a day, ___ more than three times a day" is an example of which type of question?

Usually, the first couple of opening questions are designed to _____.

Moving from general to specific questions is referred to as a(n)_____.

A questionnaire has the question, "Are you the primary grocery shopper and food preparer for your family?" This is an example of a(n)_____ question.

John was taking a survey and because he indicated that he owned a motorcycle, he was directed to another set of questions related to motorcycle safety. The initial question asking if he owned a motorcycle is an example of a(n) ____

With _____ questions, the respondent is given the option of choosing from a number of predetermined answers.

Which type of question is typically used in quantitative studies employing large-scale surveys?

All of the following are activities in the first step in the design of a questionnaire EXCEPT _____.

Common methods variance is possible when the respondent's answers to the independent and dependent variables are correlated.

Define questionnaire and describe what is included in the interview and observation guides.

Which section of the questionnaire has questions directed specifically at the topics addressed by the research objectives?

Screening questions are also known as filtering questions and are designed to make sure the respondents included in the study meet predetermined guidelines.

Questions are _____ when they contain words that are unfamiliar to respondents or the words can have more than one meaning.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters

Exam 10: Questionnaire Design

All of the following are activities performed in the last step in the design of a questionnaire EXCEPT _____.

When the preliminary list of research questions has been agreed upon, the researcher must evaluate them from the respondent's perspective. Discuss the issues the researcher must consider at this point.

In the "Ethical Dilemma," what problem did Shelly notice regarding the survey questions used assessing grocery shoppers' perceptions about local grocery store chains?

_____ bias occurs when asking specific questions before the more general questions, potentially causing the respondent to be more likely to include a reference to the specific information given in the early question.

Questions do not have to be asked in any specific order, in other words, they do not need to be organized by topics.

Briefly describe the structure of a questionnaire.

_____ questions imply that a particular answer is correct or lead a respondent to a socially desirable answer.

"How often to you check email? with choices of:_____ less than once a day, _____ once a day, _____ twice a day, _____ three times a day, _____ more than three times a day" is an example of which type of question?

Usually, the first couple of opening questions are designed to _____.

Moving from general to specific questions is referred to as a(n)_____.

A questionnaire has the question, "Are you the primary grocery shopper and food preparer for your family?" This is an example of a(n)_____ question.

John was taking a survey and because he indicated that he owned a motorcycle, he was directed to another set of questions related to motorcycle safety. The initial question asking if he owned a motorcycle is an example of a(n) ____

With _____ questions, the respondent is given the option of choosing from a number of predetermined answers.

Which type of question is typically used in quantitative studies employing large-scale surveys?

All of the following are activities in the first step in the design of a questionnaire EXCEPT _____.

Common methods variance is possible when the respondent's answers to the independent and dependent variables are correlated.

Define questionnaire and describe what is included in the interview and observation guides.

Which section of the questionnaire has questions directed specifically at the topics addressed by the research objectives?

Screening questions are also known as filtering questions and are designed to make sure the respondents included in the study meet predetermined guidelines.

Questions are _____ when they contain words that are unfamiliar to respondents or the words can have more than one meaning.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters

"How often to you check email? with choices of:___ less than once a day, _ once a day, _ twice a day, _ three times a day, ___ more than three times a day" is an example of which type of question?