Exam 1: Business Research for the Twenty-First Century

PRIZM is a technique that overlays geographic data with demographic and lifestyle data and provides companies with useful information about customers based on where they live. PRIZM is an example of a(n) _____.

________ is a truth-seeking function that gathers, analyzes, interprets and reports information so that business decision makers become more effective.

________ refers to electronically mining data warehouses for information identifying ways to improve organizational performance.

A geographic information system (GIS) is only able to produce maps and directions for users.

Discuss the reasons for and against using an outside consultant for conducting business research.

Magazines aggressively encourage subscribers to renew their subscriptions. Sometimes they send incentives to renew for one or more years just a few months after the original subscription begins. That's because a high percentage of subscribers do not renew their subscriptions once they expire, meaning this type of product/service has high _____.

A(n) ________ is an Internet-like network that links computers internally within an organization.

Trends impacting business research does include expanding market freedom or international research.

__________ means text can be translated from one language to another, then back to the original language with no distortion in meaning.

What is the first step in the "knowledge discovery in databases," or KDD, process?

An Atlanta-based researcher developed a questionnaire for a multinational firm that was then translated into ten other languages. Which of the following must this research be concerned with when using this questionnaire?

Networking refers to computers connected to one another through various servers.

The proportion of resources a customer spends with one firm in a given competitor set is referred to as _____.

If Jay goes to Wendy's Hamburgers four out of ten times when he eats fast-food, he has a _____ of about 40 percent.

Business research is _____.

All of the following are information technology developments having a great impact on business decision-making and research EXCEPT _____.

The degree to which a\n employee identifies with the goals and values of a firm is known as _____.

Compare and contrast applied business research and basic business research. Include an example of each type of research.

Customer churn is the annual turnover rate of customers.

All of the following are reasons for conducting research internally (in-house) instead of hiring an outside consultant EXCEPT _____.