Question 1

The _____ involves calculating the summated score and then dividing it by the number of variables.

Accepted Answer

A)  median 
B)  mode 
C)  standard error of the mean 
D)  average summated score 
E)  skewness 
A)  median 
B)  mode 
C)  standard error of the mean 
D)  average summated score 
E)  skewness D

Question 2

Which type of distribution is symmetrical, bell-shaped, and almost all of its values are within plus or minus three standard deviations from its mean?

Accepted Answer

A)  symmetrical distribution 
B)  two-sided distribution 
C)  normal distribution 
D)  common distribution 
E)  linear distribution 
A)  symmetrical distribution 
B)  two-sided distribution 
C)  normal distribution 
D)  common distribution 
E)  linear distribution C

Question 3

Which distribution has a mean of 0 and a standard deviation of 1?

Accepted Answer

A)  normal distribution 
B)  standard normal distribution 
C)  average normal distribution 
D)  normed distribution 
E)  zeta distribution 
A)  normal distribution 
B)  standard normal distribution 
C)  average normal distribution 
D)  normed distribution 
E)  zeta distribution B

Question 4

Louis is assigning a number to a particular response so the answer can be entered into a database. He assigns a 5 for "strongly agree" and a 1 for "strongly disagree," and the points in between get assigned 2, 3, or 4. Louis is _____.

Accepted Answer

A)  analyzing the data 
B)  coding 
C)  developing the frequency distribution 
D)  measuring the kurtosis 
E)  calculating the mean 
A)  analyzing the data 
B)  coding 
C)  developing the frequency distribution 
D)  measuring the kurtosis 
E)  calculating the mean

Question 5

Two measures that indicate the shape of the distribution are _____.

Accepted Answer

A)  mean and median 
B)  mean and mode 
C)  range and variance 
D)  range and standard deviation 
E)  skewness and kurtosis 
A)  mean and median 
B)  mean and mode 
C)  range and variance 
D)  range and standard deviation 
E)  skewness and kurtosis

Question 6

What type of data is necessary to be able to calculate the mean?

Accepted Answer

A)  interval 
B)  ratio 
C)  nominal 
D)  ordinal 
E)  either interval or ratio 
A)  interval 
B)  ratio 
C)  nominal 
D)  ordinal 
E)  either interval or ratio

Question 7

Clarence has some questions on his questionnaire that are negatively worded. Thus, on these questions that have 5-point scales, he changes a 5 to a 1, 4 to a 2, 2 to a 4, and 1 to a 5, leaving the 3 responses alone. Clarence is _____.

Accepted Answer

A)  reverse coding responses 
B)  filling in missing data 
C)  developing the frequency distribution 
D)  back coding responses 
E)  dummy-coding responses 
A)  reverse coding responses 
B)  filling in missing data 
C)  developing the frequency distribution 
D)  back coding responses 
E)  dummy-coding responses

Question 8

Which of the following locates the center of the distribution as well as other useful information?

Accepted Answer

A)  Z value 
B)  histograph 
C)  bar chart 
D)  measures of central tendency 
E)  standard normal distribution 
A)  Z value 
B)  histograph 
C)  bar chart 
D)  measures of central tendency 
E)  standard normal distribution

Question 9

All of the following are activities performed when editing questionnaire data EXCEPT _____.

Accepted Answer

A)  inspecting the data for completeness and consistency 
B)  checking to see if respondents understood the question 
C)  checking to see if respondents followed a particular sequence they were supposed to in a branching question 
D)  eliminating questionnaires dues to missing data or responses on screening questions 
E)  assigning numbers to particular responses 
A)  inspecting the data for completeness and consistency 
B)  checking to see if respondents understood the question 
C)  checking to see if respondents followed a particular sequence they were supposed to in a branching question 
D)  eliminating questionnaires dues to missing data or responses on screening questions 
E)  assigning numbers to particular responses

Question 10

Name and describe the measures of dispersion.

Accepted Answer

Typical measures of dispersion used to d

Question 11

Why is it recommended to use "0" or "1" to code a two-category variable, such as gender?

Accepted Answer

A)  because one category is not important 
B)  because it enables greater flexibility in data analysis 
C)  because computers can only understand "0's" or "1's" 
D)  because it minimizes the chance for errors 
E)  because it makes it easier to interpret the results of data analyses 
A)  because one category is not important 
B)  because it enables greater flexibility in data analysis 
C)  because computers can only understand "0's" or "1's" 
D)  because it minimizes the chance for errors 
E)  because it makes it easier to interpret the results of data analyses

Question 12

If each and every respondent in the distribution is the same as the mean, the variance _____.

Accepted Answer

A)  will equal zero 
B)  will be positive 
C)  will be negative 
D)  will be very large 
E)  cannot be calculated 
A)  will equal zero 
B)  will be positive 
C)  will be negative 
D)  will be very large 
E)  cannot be calculated

Question 13

What percent of the values are within plus or minus two standard deviations in a normal distribution?

Accepted Answer

A)  20% 
B)  48% 
C)  68% 
D)  95% 
E)  98% 
A)  20% 
B)  48% 
C)  68% 
D)  95% 
E)  98%

Question 14

Manipulation checks can be used to verify that a respondent interpreted the description within the question correctly.

Accepted Answer

A) True 
 B)False

Question 15

What is the problem with deviation scores?

Accepted Answer

A)  they do not provide very useful information 
B)  when we try to calculate an average deviation for all respondents, the positive deviation scores always cancel out the negative ones, thus leaving an average deviation value of zero 
C)  they are difficult to compute 
D)  too much information is lost when examining individual deviation scores 
E)  they do not accurately measure how far away a respondent is from the mean 
A)  they do not provide very useful information 
B)  when we try to calculate an average deviation for all respondents, the positive deviation scores always cancel out the negative ones, thus leaving an average deviation value of zero 
C)  they are difficult to compute 
D)  too much information is lost when examining individual deviation scores 
E)  they do not accurately measure how far away a respondent is from the mean

Question 16

Skewness measures the departure from a symmetrical (or balanced) distribution.

Accepted Answer

A) True 
 B)False

Question 17

Blair collected data for her doctoral dissertation, and before she analyzes it to test her hypotheses, she must inspect it for completeness and consistency. She will need to eliminate some questionnaires due to missing data or based on how some respondents answers the screening questions regarding whether or not they use the product category in her study. Which task in the data preparation stage is Blair conducting?

Accepted Answer

A)  preparation 
B)  coding 
C)  entering 
D)  editing 
E)  screening 
A)  preparation 
B)  coding 
C)  entering 
D)  editing 
E)  screening

Question 18

What is a frequency distribution and how is it useful in business research?

Accepted Answer

Frequency distributions examine the data

Question 19

A _____ displays relative proportions of the responses.

Accepted Answer

A)  pie chart 
B)  box plot 
C)  whisker plot 
D)  dispersion plot 
E)  bar chart 
A)  pie chart 
B)  box plot 
C)  whisker plot 
D)  dispersion plot 
E)  bar chart

Question 20

_____ examine the data one variable at a time and provide counts of the different responses for the various values of the variable.

Accepted Answer

A)  Data counts 
B)  Single counts 
C)  Variable counts 
D)  Variable distributions 
E)  Frequency distributions 
A)  Data counts 
B)  Single counts 
C)  Variable counts 
D)  Variable distributions 
E)  Frequency distributions

The _____ involves calculating the summated score and then dividing it by the number of variables.

Which type of distribution is symmetrical, bell-shaped, and almost all of its values are within plus or minus three standard deviations from its mean?

Which distribution has a mean of 0 and a standard deviation of 1?

Louis is assigning a number to a particular response so the answer can be entered into a database. He assigns a 5 for "strongly agree" and a 1 for "strongly disagree," and the points in between get assigned 2, 3, or 4. Louis is _____.

Two measures that indicate the shape of the distribution are _____.

What type of data is necessary to be able to calculate the mean?

Clarence has some questions on his questionnaire that are negatively worded. Thus, on these questions that have 5-point scales, he changes a 5 to a 1, 4 to a 2, 2 to a 4, and 1 to a 5, leaving the 3 responses alone. Clarence is _____.

Which of the following locates the center of the distribution as well as other useful information?

All of the following are activities performed when editing questionnaire data EXCEPT _____.

Name and describe the measures of dispersion.

Why is it recommended to use "0" or "1" to code a two-category variable, such as gender?

If each and every respondent in the distribution is the same as the mean, the variance _____.

What percent of the values are within plus or minus two standard deviations in a normal distribution?

Manipulation checks can be used to verify that a respondent interpreted the description within the question correctly.

What is the problem with deviation scores?

Skewness measures the departure from a symmetrical (or balanced) distribution.

What is a frequency distribution and how is it useful in business research?

A _____ displays relative proportions of the responses.

_____ examine the data one variable at a time and provide counts of the different responses for the various values of the variable.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Qualitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters

Exam 12: Basic Data Analysis for Quantitative Research

The _____ involves calculating the summated score and then dividing it by the number of variables.

Which type of distribution is symmetrical, bell-shaped, and almost all of its values are within plus or minus three standard deviations from its mean?

Which distribution has a mean of 0 and a standard deviation of 1?

Louis is assigning a number to a particular response so the answer can be entered into a database. He assigns a 5 for "strongly agree" and a 1 for "strongly disagree," and the points in between get assigned 2, 3, or 4. Louis is _____.

Two measures that indicate the shape of the distribution are _____.

What type of data is necessary to be able to calculate the mean?

Clarence has some questions on his questionnaire that are negatively worded. Thus, on these questions that have 5-point scales, he changes a 5 to a 1, 4 to a 2, 2 to a 4, and 1 to a 5, leaving the 3 responses alone. Clarence is _____.

Which of the following locates the center of the distribution as well as other useful information?

All of the following are activities performed when editing questionnaire data EXCEPT _____.

Name and describe the measures of dispersion.

Why is it recommended to use "0" or "1" to code a two-category variable, such as gender?

If each and every respondent in the distribution is the same as the mean, the variance _____.

What percent of the values are within plus or minus two standard deviations in a normal distribution?

Manipulation checks can be used to verify that a respondent interpreted the description within the question correctly.

What is the problem with deviation scores?

Skewness measures the departure from a symmetrical (or balanced) distribution.

What is a frequency distribution and how is it useful in business research?

A _____ displays relative proportions of the responses.

_____ examine the data one variable at a time and provide counts of the different responses for the various values of the variable.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Qualitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters