Question 1

Coefficient alpha is also known as _____ alpha.

Accepted Answer

A)  Pearson's 
B)  chi-squared 
C)  Cronbach's 
D)  correlation 
E)  Likert's 
A)  Pearson's 
B)  chi-squared 
C)  Cronbach's 
D)  correlation 
E)  Likert's C

Question 2

A Likert scale attempts to measure attitudes or opinions.

Accepted Answer

A) True 
 B)False  True

Question 3

Accuracy is associated with the term reliability.

Accepted Answer

A) True 
 B)False  False

Question 4

Researchers generally consider an alpha of _____ as a minimum acceptable level.

Accepted Answer

A)  0.95 
B)  -0.80 
C)  0.70 
D)  3 
E)  10 
A)  0.95 
B)  -0.80 
C)  0.70 
D)  3 
E)  10

Question 5

Which of the following is TRUE with regard to ordinal scales?

Accepted Answer

A)  This scale uses numbers as labels to identify and classify objects, individuals, or events. 
B)  This scale uses numbers to rate objects or events so that the distance between the numbers is equal. 
C)  This scale provides the highest level of measurement 
D)  The points on this scale do not indicate equal distance between the rankings. 
E)  This scale possesses all of the properties of the other scales plus an absolute zero point. 
A)  This scale uses numbers as labels to identify and classify objects, individuals, or events. 
B)  This scale uses numbers to rate objects or events so that the distance between the numbers is equal. 
C)  This scale provides the highest level of measurement 
D)  The points on this scale do not indicate equal distance between the rankings. 
E)  This scale possesses all of the properties of the other scales plus an absolute zero point.

Question 6

A variable that represents a single component of a larger concept is referred to as a(n) _____.

Accepted Answer

A)  node 
B)  proxy 
C)  construct 
D)  item 
E)  score 
A)  node 
B)  proxy 
C)  construct 
D)  item 
E)  score

Question 7

A semantic differential scale is not used to measure attitudes.

Accepted Answer

A) True 
 B)False

Question 8

_____ scales often are referred to as qualitative.

Accepted Answer

A)  Nonmetric 
B)  Metric 
C)  Nominal 
D)  Ordinal 
E)  Proxy 
A)  Nonmetric 
B)  Metric 
C)  Nominal 
D)  Ordinal 
E)  Proxy

Question 9

Measurement involves assigning letters or numbers to a variable according to certain rules.

Accepted Answer

A) True 
 B)False

Question 10

In business research we work with concepts that can range from being simple and concrete in nature to those that are extremely complex and abstract. The first thing a researcher has to do is _____.

Accepted Answer

A)  measure the concept properly 
B)  identify a proxy variable for the concept 
C)  develop a precise definition of the concept 
D)  validate the concept 
E)  establish reliability of the concept's measurement 
A)  measure the concept properly 
B)  identify a proxy variable for the concept 
C)  develop a precise definition of the concept 
D)  validate the concept 
E)  establish reliability of the concept's measurement

Question 11

All of the following are tests for reliability EXCEPT _____.

Accepted Answer

A)  test-retest 
B)  alternative-forms 
C)  internal consistency 
D)  convergent 
E)  all of the above are reliability tests 
A)  test-retest 
B)  alternative-forms 
C)  internal consistency 
D)  convergent 
E)  all of the above are reliability tests

Question 12

Composite reliability is similar to coefficient alpha.

Accepted Answer

A) True 
 B)False

Question 13

In a(n) _____ scale the number of favorable and unfavorable categories is equal.

Accepted Answer

A)  balanced 
B)  equivalent 
C)  even 
D)  valid 
E)  reliable 
A)  balanced 
B)  equivalent 
C)  even 
D)  valid 
E)  reliable

Question 14

_____ is the average of the coefficients from all possible combinations of split halves and ranges from 0 to 1.

Accepted Answer

A)  Cronbach's alpha 
B)  Split-half reliability 
C)  Test-Retest 
D)  Convergence 
E)  Alternative-Forms 
A)  Cronbach's alpha 
B)  Split-half reliability 
C)  Test-Retest 
D)  Convergence 
E)  Alternative-Forms

Question 15

This type of scale asks respondents to indicate their beliefs or opinions by arranging objects (items) on the basis of perceived similarity or some other attribute. This type of scale also can be used to rank order objects, and it is particularly useful when there are a large number of objects. Each object is written a separate card. What type of scale is this?

Accepted Answer

A)  categorical scale 
B)  rank order scale 
C)  sorting scale 
D)  constant sum scale 
E)  paired comparison scale 
A)  categorical scale 
B)  rank order scale 
C)  sorting scale 
D)  constant sum scale 
E)  paired comparison scale

Question 16

_____ validity assesses the ability of a construct measured at one point in time to predict another criterion at a future point in time.

Accepted Answer

A)  Convergent 
B)  Discriminant 
C)  Criterion 
D)  Concurrent 
E)  Predictive 
A)  Convergent 
B)  Discriminant 
C)  Criterion 
D)  Concurrent 
E)  Predictive

Question 17

_____ validity is the extent to which the construct is positively correlated with other measures of the same construct.

Accepted Answer

A)  Convergent 
B)  Discriminant 
C)  Criterion 
D)  Concurrent 
E)  Predictive 
A)  Convergent 
B)  Discriminant 
C)  Criterion 
D)  Concurrent 
E)  Predictive

Question 18

A(n) _____ is a measurement tool that can be used to measure a question with a predetermined number of outcome and can be directional or categorical (labels).

Accepted Answer

A)  scale 
B)  category 
C)  concept 
D)  construct 
E)  proxy 
A)  scale 
B)  category 
C)  concept 
D)  construct 
E)  proxy

Question 19

Which type of scale uses numbers as labels to identify and classify objects, individuals, or events?

Accepted Answer

A)  ratio 
B)  interval 
C)  ordinal 
D)  nominal 
E)  continuous 
A)  ratio 
B)  interval 
C)  ordinal 
D)  nominal 
E)  continuous

Question 20

Name and briefly describe the four levels of measurement in order of sophistication available to the researcher.

Accepted Answer

The answer of Name and briefly describe the four levels...

Coefficient alpha is also known as _____ alpha.

A Likert scale attempts to measure attitudes or opinions.

Accuracy is associated with the term reliability.

Researchers generally consider an alpha of _____ as a minimum acceptable level.

Which of the following is TRUE with regard to ordinal scales?

A variable that represents a single component of a larger concept is referred to as a(n) _____.

A semantic differential scale is not used to measure attitudes.

_____ scales often are referred to as qualitative.

Measurement involves assigning letters or numbers to a variable according to certain rules.

In business research we work with concepts that can range from being simple and concrete in nature to those that are extremely complex and abstract. The first thing a researcher has to do is _____.

All of the following are tests for reliability EXCEPT _____.

Composite reliability is similar to coefficient alpha.

In a(n) _____ scale the number of favorable and unfavorable categories is equal.

_____ is the average of the coefficients from all possible combinations of split halves and ranges from 0 to 1.

_____ validity assesses the ability of a construct measured at one point in time to predict another criterion at a future point in time.

_____ validity is the extent to which the construct is positively correlated with other measures of the same construct.

A(n) _____ is a measurement tool that can be used to measure a question with a predetermined number of outcome and can be directional or categorical (labels).

Which type of scale uses numbers as labels to identify and classify objects, individuals, or events?

Name and briefly describe the four levels of measurement in order of sophistication available to the researcher.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

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Exam 9: Measurement and Scaling

Coefficient alpha is also known as _____ alpha.

A Likert scale attempts to measure attitudes or opinions.

Accuracy is associated with the term reliability.

Researchers generally consider an alpha of _____ as a minimum acceptable level.

Which of the following is TRUE with regard to ordinal scales?

A variable that represents a single component of a larger concept is referred to as a(n) _____.

A semantic differential scale is not used to measure attitudes.

_____ scales often are referred to as qualitative.

Measurement involves assigning letters or numbers to a variable according to certain rules.

In business research we work with concepts that can range from being simple and concrete in nature to those that are extremely complex and abstract. The first thing a researcher has to do is _____.

All of the following are tests for reliability EXCEPT _____.

Composite reliability is similar to coefficient alpha.

In a(n) _____ scale the number of favorable and unfavorable categories is equal.

_____ is the average of the coefficients from all possible combinations of split halves and ranges from 0 to 1.

_____ validity assesses the ability of a construct measured at one point in time to predict another criterion at a future point in time.

_____ validity is the extent to which the construct is positively correlated with other measures of the same construct.

A(n) _____ is a measurement tool that can be used to measure a question with a predetermined number of outcome and can be directional or categorical (labels).

Which type of scale uses numbers as labels to identify and classify objects, individuals, or events?

Name and briefly describe the four levels of measurement in order of sophistication available to the researcher.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters