Exam 8: Methods of Collecting Primary Data

All of the following are advantages of administering survey questions over the telephone EXCEPT _____.

Semistructured interviews use an interview sequence with predetermined questions for each interview.

Observational data can be obtained by use of _____ observation.

One exercise used in projective interviewing is _____, which is a picture completion exercise.

A researcher was studying whether family pressures interfere with employee satisfaction, so she presented respondents with a picture of a man working in his office at night, shirt sleeves rolled up and tie loosened looking tired and frustrated. She asks respondents to "write this man's story." She believed that if family pressures are impacting a respondent, then his or her response will indicate that somehow in the story they tell. This is an example of using which type of exercise to encourage respondents to project their inner feelings and personalities in their stories?

The ink-blot test in which respondents are given a card with an ink blot on it and expected to "see" something that reflects their inner personality is an example of _____.

Sam is analyzing the content of the written text in advertisements to get a better understanding of the general themes used in ads targeted to children. He is counting word or phrase frequencies. Sam is conducting a(n) _____.

All of the following are advantages of administering survey questions electronically EXCEPT _____.

Generally speaking, researchers should allow at least how many weeks for individuals to respond to mail surveys?

A research study involved placing field researchers in cars in a restaurant parking lot every morning for a 4-week period to write down license plates of customers eating breakfast at the restaurant. The researcher wanted to learn how frequently regular customers eat at that restaurant. Which type of data is being collected?

In which type of interviewing does a researcher present the respondent with an ambiguous stimulus?

The researcher is likely to collect narrative data through the use of focus groups, personal interviews, or by observing behavior or events if the study is _____.

_____ data is collected by systematically recording observations of people, events, or objects.

_____ data typically is obtained through large-scale surveys or by accessing existing electronic databases.

Discuss three ways in which researchers can increase mail survey response rates.

Which of the following statements is true regarding observational data collection?

In which type of interview does the interviewer use an interview sequence with predetermined questions for each interview and is required to use the same interview sequence and to conduct the interview in exactly the same way to avoid biases that may results from inconsistent interviewing practices?

Internet-based surveys alone now account for almost _____ of all data collection.

Which type of survey is located in a high-traffic area where respondents can walk up and complete the survey on a computer screen?

Explain how a company can use focus groups to understand consumers' perceptions of its brands and marketing activities. What role should the moderator play and what characteristics should he or she possess?