Exam 11: Basic Data Analysis for Qualitative Research

Memoing is how qualitative researchers write their initial conclusions and observations during the process of data collection sometimes after every interview, focus group or observational event.

Theory built through deductive reasoning is called grounded theory.

_____ involves identifying patterns in a data set to reach conclusions and build theories.

All of the following are approaches to qualitative research EXCEPT _____.

Data reduction involves selecting, simplifying, and transforming quantitative data to make it more manageable and understandable.

Amy is studying the meanings people have for life experiences, such as graduation or getting married. She is studying how experiences such as these affect people's thoughts, desires, memories, emotions, and imagination to bodily awareness and social interactions. Which qualitative research approach is Amy using?

James is comparing the methods, analysis, and interpretation of three researchers conducting qualitative research on the same topic. Which type of triangulation is this?

Most quantitative research is based on theoretically-based hypotheses before any data collection is performed. On which type of reasoning is this type of research based?

Explain the differences between inductive and deductive reasoning.

Heidi is using computer software to analyze the large amount of data that can be gathered from social networking sites on the Internet. She is attempting to reach conclusions and build theories regarding how consumers are influenced by online reviews. Which of the following is Heidi using to reach conclusions and build theories?

_____is the process of assigning meaningful numerical values or names that reduce data from a large amount of undifferentiated text to a much smaller number of relevant and representative chunks.

In qualitative research, _____ is the degree of consistency in assignment of similar words, phrases or other kinds of data to the same pattern or theme by different researchers.

Deductive reasoning is a type of thinking that involves identifying patterns in a data set to reach conclusions and build theories.

Laurie headed a research project that content-analyzed the prevalence of brands appearing in movies and television programming. To assist in demonstrating credibility of her data, she enlists the help of other researchers, some experts on this topic while others are not, and asks their interpretation of her data. Which approach is Laurie using to determine credibility of her qualitative data?

Which qualitative research approach asserts that all access to reality is socially constructed, causing researchers to attempt to understand phenomena through meanings assigned to them by individuals rather than seeking an objective, bias-free reality?

Which of the following typically come from interviews or focus groups in the field and consists of words and phrases in textual format?

Which type of triangulation involves the analysis and interpretation of multiple researchers on the same team, particularly if they come from different backgrounds?

Positivists may utilize a research approach called phenomenology to study human experiences and consciousness.

Hermeneutics is a specialized analytical approach in phenomenology which explains human behavior based on an analysis of the stories people tell about themselves.

Inter-rater reliability is the degree of consistency between researchers in the assignment of similar words, phrases or other kinds of data.