Exam 24: Database Marketing

RFM scores can be used to concentrate the efforts of salespeople.

In RFM analysis,an R score of 5 shows that ________.

Which of the following is a data mining technique for determining sales patterns?

A common business application of decision trees is to classify loans by likelihood of default.

A high F score denotes that the customer has bought an expensive item recently.

________ is a way of analyzing and ranking customers according to their purchasing patterns.

In RFM analysis,an M score of ________ shows customers who have bought the least expensive item.

Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs?

Describe the process of conducting RFM analysis.

In market-basket terminology,what is lift? How is it related to confidence?

The ratio of confidence to the base probability of buying an item is called support.

The RFM score is obtained by ranking the customers on the basis of pricing patterns.

In market-basket terminology,a conditional probability estimate is referred to as ________.

Which of the following RFM scores refer to the most valuable customer?

What is a market-basket analysis?

In market-basket terminology,the ratio of confidence to the base probability of buying an item is called ________.

RFM can be a useful tool to determine who your best customers are and who hasn't been in to the store in a while.

Database marketing is the application of business intelligence systems to the planning and execution of marketing programs.

The frequency of customer purchases is not a determining factor for RFM score.

________ shows how much the base probability increases or decreases when other products are purchased.