Question 1

By adding words to develop a reader benefit, you are likely to make a sentence wordy.

Accepted Answer

A) True 
 B)False

Question 2

Expectancy theory says

Accepted Answer

A)  Most people try their best only when motivated by material reward. 
B)  Most people don't try their best because they expect to fail. 
C)  Most people expect to succeed at whatever task they perform. 
D)  Most people can expect to fail because we can't always win. 
E)  None of the above. 
A)  Most people try their best only when motivated by material reward. 
B)  Most people don't try their best because they expect to fail. 
C)  Most people expect to succeed at whatever task they perform. 
D)  Most people can expect to fail because we can't always win. 
E)  None of the above.

Question 3

What is the difference between intrinsic and extrinsic benefits? Give an example of each.

Accepted Answer

Intrinsic benefits are rewards or advant

Question 4

Psychological description works best late in a message to catch readers' attention.

Accepted Answer

A) True 
 B)False

Question 5

Expectancy theory says that people try to do their best only when they believe they can succeed and when they want the rewards that success brings.

Accepted Answer

A) True 
 B)False

Question 6

Reader benefits are particularly important in positive messages.

Accepted Answer

A) True 
 B)False

Question 7

According to Maslow's Hierarchy of Needs, whenever lower-level needs make themselves felt, they take priority over other needs.

Accepted Answer

A) True 
 B)False

Question 8

One of your employees pulls up in an expensive new sports car and has also begun wearing tailored suits and asking to serve on high-profile committees. According to Maslow's Hierarchy of Needs, what concerns are most likely motivating him?

Accepted Answer

A)  Physical. 
B)  Security. 
C)  Belonging. 
D)  Recognition. 
E)  Self-actualization. 
A)  Physical. 
B)  Security. 
C)  Belonging. 
D)  Recognition. 
E)  Self-actualization.

Question 9

Maslow argues that human beings are motivated primarily by greed for material things.

Accepted Answer

A) True 
 B)False

Question 10

Reader benefits are benefits or advantages that the reader gets by, among other things, using your services or buying your products.

Accepted Answer

A) True 
 B)False

Question 11

People generally are motivated in the workplace by extrinsic rewards, such as salary and bonuses.

Accepted Answer

A) True 
 B)False

Exam 8: Reader Benefits

By adding words to develop a reader benefit, you are likely to make a sentence wordy.

Expectancy theory says

What is the difference between intrinsic and extrinsic benefits? Give an example of each.

Psychological description works best late in a message to catch readers' attention.

Expectancy theory says that people try to do their best only when they believe they can succeed and when they want the rewards that success brings.

Reader benefits are particularly important in positive messages.

According to Maslow's Hierarchy of Needs, whenever lower-level needs make themselves felt, they take priority over other needs.

One of your employees pulls up in an expensive new sports car and has also begun wearing tailored suits and asking to serve on high-profile committees. According to Maslow's Hierarchy of Needs, what concerns are most likely motivating him?

Maslow argues that human beings are motivated primarily by greed for material things.

Reader benefits are benefits or advantages that the reader gets by, among other things, using your services or buying your products.

People generally are motivated in the workplace by extrinsic rewards, such as salary and bonuses.

Business Communication, Management, and Success

Adapting Your Message to Your Audience

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

You-Attitude

Positive Emphasis

Formats for Letters, Memos, and E-Mail Messages

Informative and Positive Messages

Negative Messages

Persuasive Messages

E-Mail Messages and Web Writing

Editing for Grammar and Punctuation

Choosing the Right Word

Revising Sentences and Paragraphs

Listening

Working and Writing in Teams

Planning, Conducting, and Recording Meetings

Making Oral Presentations

Making Oral Presentations

Finding, Analyzing, and Documenting Information

Short Reports

Long Reports

Using Visuals

Researching Jobs

Résumés

Job Application Letters

Job Interviews

Follow-Up Letters and Calls and Job Offers

Filters