Question 1

When properly implemented,a good marketing strategy enables a company to achieve its business-unit and corporate objectives.

Accepted Answer

A) True 
 B)False

Question 2

When managers at Logistics Pro are developing their strategic plan,they use a market orientation as a guide to ensure that ____ is an integral part of the process.

Accepted Answer

A) customer satisfaction 
B) employee satisfaction 
C) the best use of their marketing resources 
D) the marketing mix 
E) the marketing function 
A) customer satisfaction 
B) employee satisfaction 
C) the best use of their marketing resources 
D) the marketing mix 
E) the marketing function

Question 3

In response to the increase in demand for organic foods,Wegmans,Inc. ,a regional supermarket,recently created organic food departments within their large stores.The creation of these departments was a result of

Accepted Answer

A) a core competency 
B) a market opportunity 
C) its sales orientation 
D) its distribution plan 
E) a competitive advantage 
A) a core competency 
B) a market opportunity 
C) its sales orientation 
D) its distribution plan 
E) a competitive advantage

Question 4

If Ford Motor Company measured and evaluated the quality of its goods,services,and processes as compared with those of the best-performing companies in the automobile industry,it would be employing

Accepted Answer

A) uniform commitment to quality marketing. 
B) internal marketing. 
C) external marketing. 
D) quality marketing. 
E) benchmarking. 
A) uniform commitment to quality marketing. 
B) internal marketing. 
C) external marketing. 
D) quality marketing. 
E) benchmarking.

Question 5

Describe the process of strategic planning.How does this process help marketing managers?

Accepted Answer

The answer of Describe the process of strategic planning.How does...

Question 6

Question marks exist at a cost disadvantage and exhibit few opportunities for growth at a reasonable cost.

Accepted Answer

A) True 
 B)False

Question 7

A firm's organizational mission should be derived from its goals.

Accepted Answer

A) True 
 B)False

Question 8

Sayed's employer is currently developing a new marketing strategy.The top managers have developed the marketing strategy and have given it to Sayed so that he can now develop an implementation plan.Sayed's company will most likely end up with which type of strategy?

Accepted Answer

A) Decentralized 
B) Centralized 
C) Rigid 
D) Intended 
E) Realized 
A) Decentralized 
B) Centralized 
C) Rigid 
D) Intended 
E) Realized

Question 9

In a traditional organization,marketing decisions are likely to be

Accepted Answer

A) very decentralized. 
B) centralized at the top levels of the organization. 
C) made by frontline employees. 
D) made by frontline managers. 
E) made only by the CEO. 
A) very decentralized. 
B) centralized at the top levels of the organization. 
C) made by frontline employees. 
D) made by frontline managers. 
E) made only by the CEO.

Question 10

Which of the following is not a component of a marketing plan?

Accepted Answer

A) Environmental analysis 
B) Marketing strategies 
C) Product 
D) Executive summary 
E) Marketing implementation 
A) Environmental analysis 
B) Marketing strategies 
C) Product 
D) Executive summary 
E) Marketing implementation

Question 11

J.C.Penney is presently involved in a process of assessing marketing opportunities and resources,determining marketing objectives,re-defining marketing strategies,and developing guidelines for implementation and control.Thus,J.C.Penney is involved in

Accepted Answer

A) strategic analysis. 
B) marketing planning. 
C) marketing management. 
D) marketing. 
E) market organization. 
A) strategic analysis. 
B) marketing planning. 
C) marketing management. 
D) marketing. 
E) market organization.

Question 12

Strategic planning is the process of ____________________.

Accepted Answer

establishing an organizational

Question 13

A firm's unique symbols,personalities,and philosophies comprise its

Accepted Answer

A) corporate persona. 
B) corporate identity. 
C) corporate character. 
D) CEO's identity. 
E) ethics. 
A) corporate persona. 
B) corporate identity. 
C) corporate character. 
D) CEO's identity. 
E) ethics.

Question 14

Define the four product categories used in the Boston Consulting Group (BCG)product-portfolio analysis.

Accepted Answer

The answer of Define the four product categories used in...

Question 15

Marketing objectives state what is to be accomplished through marketing activities.

Accepted Answer

A) True 
 B)False

Question 16

The Boston Consulting Group's matrix is based on the

Accepted Answer

A) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy. 
B) assumption that a firm's actions have a profitable impact on marketing strategy. 
C) business position and market attractiveness of the firm. 
D) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy. 
E) idea that a product's market growth rate and market attractiveness determine the marketing strategy. 
A) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy. 
B) assumption that a firm's actions have a profitable impact on marketing strategy. 
C) business position and market attractiveness of the firm. 
D) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy. 
E) idea that a product's market growth rate and market attractiveness determine the marketing strategy.

Question 17

Which of the following is not a purpose of the marketing plan?

Accepted Answer

A) Communicate internally with employees 
B) Assign tasks and responsibilities for implementation 
C) Specify the allocation of resources 
D) Monitor the performance of a marketing strategy 
E) Serve as a contract with the customer 
A) Communicate internally with employees 
B) Assign tasks and responsibilities for implementation 
C) Specify the allocation of resources 
D) Monitor the performance of a marketing strategy 
E) Serve as a contract with the customer

Question 18

A large company that markets products throughout the nation could use a regional type of organization.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,a market is defined as

Accepted Answer

A) a place to buy products. 
B) the buyers of the products that a company develops,promotes,prices,and distributes. 
C) the specific group of customers on whom an organization focuses its marketing efforts. 
D) a group of individuals and/or organizations that have needs for products in a product class and have the ability,willingness,and authority to purchase these products. 
E) the percentage of a group of customers that actually buys a specific product from a specific company. 
A) a place to buy products. 
B) the buyers of the products that a company develops,promotes,prices,and distributes. 
C) the specific group of customers on whom an organization focuses its marketing efforts. 
D) a group of individuals and/or organizations that have needs for products in a product class and have the ability,willingness,and authority to purchase these products. 
E) the percentage of a group of customers that actually buys a specific product from a specific company.

Question 20

A ____ is created when a company matches its core competency to opportunities it has discovered in the marketplace.

Accepted Answer

A) market opportunity 
B) market requirement 
C) competitive advantage 
D) strategic window 
E) competitive opportunity 
A) market opportunity 
B) market requirement 
C) competitive advantage 
D) strategic window 
E) competitive opportunity

Exam 2: Planning, Implementing, and Evaluating Marketing Strategies

When properly implemented,a good marketing strategy enables a company to achieve its business-unit and corporate objectives.

When managers at Logistics Pro are developing their strategic plan,they use a market orientation as a guide to ensure that ____ is an integral part of the process.

In response to the increase in demand for organic foods,Wegmans,Inc. ,a regional supermarket,recently created organic food departments within their large stores.The creation of these departments was a result of

If Ford Motor Company measured and evaluated the quality of its goods,services,and processes as compared with those of the best-performing companies in the automobile industry,it would be employing

Describe the process of strategic planning.How does this process help marketing managers?

Question marks exist at a cost disadvantage and exhibit few opportunities for growth at a reasonable cost.

A firm's organizational mission should be derived from its goals.

Sayed's employer is currently developing a new marketing strategy.The top managers have developed the marketing strategy and have given it to Sayed so that he can now develop an implementation plan.Sayed's company will most likely end up with which type of strategy?

In a traditional organization,marketing decisions are likely to be

Which of the following is not a component of a marketing plan?

J.C.Penney is presently involved in a process of assessing marketing opportunities and resources,determining marketing objectives,re-defining marketing strategies,and developing guidelines for implementation and control.Thus,J.C.Penney is involved in

Strategic planning is the process of ____________________.

A firm's unique symbols,personalities,and philosophies comprise its

Define the four product categories used in the Boston Consulting Group (BCG)product-portfolio analysis.

Marketing objectives state what is to be accomplished through marketing activities.

The Boston Consulting Group's matrix is based on the

Which of the following is not a purpose of the marketing plan?

A large company that markets products throughout the nation could use a regional type of organization.

According to the text,a market is defined as

A ____ is created when a company matches its core competency to opportunities it has discovered in the marketplace.

An Overview of Strategic Marketing

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters