Exam 2: Planning, Implementing, and Evaluating Marketing Strategies

Appleᵀᴹ has made a success from anticipating what consumers would want in new technological advances,convenience,and ease of use.The introduction of the iPad was an example of a _____ for Appleᵀᴹ,something that an organization does extremely well and may give a company an advantage over its competition.

Firms that truly adopt the marketing concept develop a distinct organizational culture based on a shared set of beliefs that makes customers' needs the pivotal point of the firm's decisions about strategy and operations.

Alex has been analyzing information from his company's database about customer purchasing habits,since he is responsible for the managing the growth of the industrial supply division of his company.Alex plans to use the information from his analysis to create new marketing strategies that will develop and sustain relationships with those customers who are more profitable for the company.What type of concept is Alex using?

L.L.Bean uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.L.L.Bean is using the ____ approach.

Which of the following statements is incorrect?

The strategic planning process begins with a detailed analysis of the organization's strengths and weaknesses and the identification of opportunities and threats within the marketing environment.

The strategic planning process begins with

Within a business organization,a profit center that is self-supporting in terms of sales,markets,production,and other resources is known as a

A firm that markets diverse products would most likely base the organization of its marketing department on

According to the Boston Consulting Group,marketers may classify their products as all of the following except

When Disney World wants to have at least 90 percent of its customers indicating they had a memorable and satisfying experience at the park hotels,this is an example of

Marketing planning consists of two major components: marketing objectives and a control process.

Successful business organizations should take actions to convert internal weaknesses into ____ and external threats into ____.

An organization's goals focus on the ends or results that the firm seeks.

A long-term view,or vision,of what the organization wants to become is called a mission proclamation.

A functional organization works effectively for large,decentralized companies.

Procter & Gamble,like many firms in the consumer packaged-goods industry,is organized by

Nike has centralized marketing operations with personnel who direct marketing research,distribution,sales,advertising,and so forth reporting directly to the top-level marketing executive.Nike's marketing department is organized by

Organizing a marketing unit by regions works well for a company that

Explain the different types of growth strategies that can be used by a strategic business unit.