Exam 6: Markets: Segmentation, Targeting and Positioning

When the marketer seeks to ___and _those parts of the total market that it can offer the most, the approach is known as the _____ marketing concept.

(Multiple Choice)

4.8/5

(41)

Question 21

When brands like Ford, Holden and Land Rover advertise in Australia, they often showcase the ruggedness of the Australian landscape. These include off-road locations, desert terrain and harsh weather. This method of market segmentation could best be described as:

(Multiple Choice)

4.7/5

(42)

Question 22

Fervor is a local Australian hospitality provider that specialises in pop-up dining experiences across Australia. They focus on showcasing local native ingredients and partner with local businesses to make each degustation unique and no meal the same. Consumers who would be interested in this service, would likely be segmented by:

(Multiple Choice)

4.7/5

(36)

Question 23

There are two steps in the market segmentation phase: _ that can be used to define meaningful market segments; and _the market segments so they can be assessed in the second stage of the target marketing process.

(Multiple Choice)

4.9/5

(32)

Question 24

Hairdressers offering each customer a unique or customised haircut could be best described as:

(Multiple Choice)

4.9/5

(35)

Question 25

Market _ involves a systematic examination of the range of possible market segments, their potential _ and revenues, and the relative ability of the organisation to satisfy the expectations of members of these market segments.

(Multiple Choice)

4.9/5

(45)

Question 26

Understanding the _____is a fundamental prerequisite for effective marketing. Understanding target market segments is crucial to _, communicating and delivering product offerings of ____.

(Multiple Choice)

4.8/5

(39)

Question 27

Which of the following statements is correct?

(Multiple Choice)

4.8/5

(43)

Question 28

Australia sells around one million cars a year. This figure represents the:

(Multiple Choice)

4.8/5

(31)

Question 29

Organisations that pursue a specialisation strategy seek to establish a dominant position in their chosen ___________ market.

(Multiple Choice)

4.8/5

(34)

Question 30

Which of the following statements is correct?

(Multiple Choice)

4.7/5

(37)

Question 31

Which of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?

(Multiple Choice)

4.8/5

(47)

Question 32

Toyota uses a target marketing approach to selling cars. Toyota offers a range of cars to the market. Considering this, which of the following statements is incorrect?

(Multiple Choice)

4.8/5

(25)

Question 33

Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.

(Multiple Choice)

4.8/5

(33)

Question 34

A group of customers with heterogeneous needs and wants is known as a:

(Multiple Choice)

4.8/5

(36)

Question 35

A target marketing strategy in which all marketing efforts are focused on meeting a wide range of needs within a particular market segment is called:

(Multiple Choice)

4.9/5

(31)

Question 36

Which of the following would be a consideration for an organisation in evaluating market segments and deciding which to target?

(Multiple Choice)

4.8/5

(46)

Question 37

You open a liquor store, selling only boutique wines (produced in smaller quantities and as such not sold through major retailers) from the Hunter Valley in NSW. Your specialised approach to the target market is:

(Multiple Choice)

4.8/5

(37)

Question 38

Which of these of these underlies the concept of target marketing?

(Multiple Choice)

4.9/5

(34)

Question 39

Which of the following statements provides the best description of the marketing concept of positioning?

(Multiple Choice)

5.0/5

(32)

Question 40

Showing 21 - 40 of 60

When the marketer seeks to ___and _those parts of the total market that it can offer the most, the approach is known as the _____ marketing concept.

When brands like Ford, Holden and Land Rover advertise in Australia, they often showcase the ruggedness of the Australian landscape. These include off-road locations, desert terrain and harsh weather. This method of market segmentation could best be described as:

There are two steps in the market segmentation phase: _ that can be used to define meaningful market segments; and _the market segments so they can be assessed in the second stage of the target marketing process.

Hairdressers offering each customer a unique or customised haircut could be best described as:

Market _ involves a systematic examination of the range of possible market segments, their potential _ and revenues, and the relative ability of the organisation to satisfy the expectations of members of these market segments.

Understanding the _____is a fundamental prerequisite for effective marketing. Understanding target market segments is crucial to _, communicating and delivering product offerings of ____.

Which of the following statements is correct?

Australia sells around one million cars a year. This figure represents the:

Organisations that pursue a specialisation strategy seek to establish a dominant position in their chosen ___________ market.

Which of the following statements is correct?

Which of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?

Toyota uses a target marketing approach to selling cars. Toyota offers a range of cars to the market. Considering this, which of the following statements is incorrect?

Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.

A group of customers with heterogeneous needs and wants is known as a:

A target marketing strategy in which all marketing efforts are focused on meeting a wide range of needs within a particular market segment is called:

Which of the following would be a consideration for an organisation in evaluating market segments and deciding which to target?

You open a liquor store, selling only boutique wines (produced in smaller quantities and as such not sold through major retailers) from the Hunter Valley in NSW. Your specialised approach to the target market is:

Which of these of these underlies the concept of target marketing?

Which of the following statements provides the best description of the marketing concept of positioning?

Introduction to Marketing

The Marketing Environment and Market Analysis

Market Research

Consumer Behaviour

Business Buying Behaviour

Product

Price

Promotion

Distribution Place

Services Marketing

Digital Marketing

International Marketing

Social Marketing and Not-For-Profit Marketing

Marketing Planning, Implementation and Evaluation

Data and Analytics

Filters

Exam 6: Markets: Segmentation, Targeting and Positioning

When the marketer seeks to _________and ___________those parts of the total market that it can offer the most__________, the approach is known as the ___________ marketing concept.

When brands like Ford, Holden and Land Rover advertise in Australia, they often showcase the ruggedness of the Australian landscape. These include off-road locations, desert terrain and harsh weather. This method of market segmentation could best be described as:

There are two steps in the market segmentation phase: _____________ that can be used to define meaningful market segments; and _____________the market segments so they can be assessed in the second stage of the target marketing process.

Hairdressers offering each customer a unique or customised haircut could be best described as:

Market ___________ involves a systematic examination of the range of possible market segments, their potential ___________ and revenues, and the relative ability of the organisation to satisfy the expectations of members of these market segments.

Understanding the ___________is a fundamental prerequisite for effective marketing. Understanding target market segments is crucial to ___________, communicating and delivering product offerings of ________.

Which of the following statements is correct?

Australia sells around one million cars a year. This figure represents the:

Organisations that pursue a specialisation strategy seek to establish a dominant position in their chosen ___________ market.

Which of the following statements is correct?

Which of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?

Toyota uses a target marketing approach to selling cars. Toyota offers a range of cars to the market. Considering this, which of the following statements is incorrect?

Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.

A group of customers with heterogeneous needs and wants is known as a:

A target marketing strategy in which all marketing efforts are focused on meeting a wide range of needs within a particular market segment is called:

Which of the following would be a consideration for an organisation in evaluating market segments and deciding which to target?

You open a liquor store, selling only boutique wines (produced in smaller quantities and as such not sold through major retailers) from the Hunter Valley in NSW. Your specialised approach to the target market is:

Which of these of these underlies the concept of target marketing?

Which of the following statements provides the best description of the marketing concept of positioning?

Introduction to Marketing

The Marketing Environment and Market Analysis

Market Research

Consumer Behaviour

Business Buying Behaviour

Product

Price

Promotion

Distribution Place

Services Marketing

Digital Marketing

International Marketing

Social Marketing and Not-For-Profit Marketing

Marketing Planning, Implementation and Evaluation

Data and Analytics

Filters

When the marketer seeks to ___and _those parts of the total market that it can offer the most, the approach is known as the _____ marketing concept.

There are two steps in the market segmentation phase: _ that can be used to define meaningful market segments; and _the market segments so they can be assessed in the second stage of the target marketing process.

Market _ involves a systematic examination of the range of possible market segments, their potential _ and revenues, and the relative ability of the organisation to satisfy the expectations of members of these market segments.

Understanding the _____is a fundamental prerequisite for effective marketing. Understanding target market segments is crucial to _, communicating and delivering product offerings of ____.