Exam 8: Surveys and Questionnaires

All surveys and questionnaires should have explicit directions for participants, telling them how and where to mark their responses.

It is okay to include some items in a questionnaire for which you are unsure that participants will have adequate knowledge to respond. If this is the case, participants will know to ignore this item and go on to the next.

Match the following terms and descriptions about question types: -Often uses the responses of strongly agree, agree, undecided, disagree, strongly disagree.

Describe four characteristics of effective survey or questionnaire items.

A socially desirable response is:

Response rate is the same as sample size.

Likert-type scale response choices must be balanced at the ends of the response continuum.

Explain why researchers should build the request for specific information into an open question. Give an example of such a question.

Describe the weakness in using only questionnaire or survey data to answer research questions or hypotheses.

An alternative to a self-report questionnaire is to ask the same questions in a one-on-one interview.

Regardless of the researcher's level of experience, it is always wiser to develop a new and unique questionnaire or scale rather than modifying or adapting existing questionnaires or scales.

Internal reliability is the degree to which:

Explain the statement, "All survey questions are asked within some social and cultural context."

Describe why collecting data through questionnaires or surveys are common and popular in communication research.

The choices in a response set to closed questions should be exhaustive and mutually exclusive, but do not need to be equivalent.