Question

Which of the following is an example of a question a manufacturer that is considering adding a new product to its current assortment should ask?

Accepted Answer

A)  How can we make use of the 80/20 principle with this product? 
B)  Will the new product reduce seasonal and cyclical fluctuations in the company's sales? 
C)  Is there any way to shorten the physical distribution channel? 
D)  Does the producer have a reputation for producing high-quality merchandise? 
E)  All of the above questions should be asked by a manufacturer that is considering adding a new product to its current assortment. 
A)  How can we make use of the 80/20 principle with this product? 
B)  Will the new product reduce seasonal and cyclical fluctuations in the company's sales? 
C)  Is there any way to shorten the physical distribution channel? 
D)  Does the producer have a reputation for producing high-quality merchandise? 
E)  All of the above questions should be asked by a manufacturer that is considering adding a new product to its current assortment.

Which of the following is an example of a question a manufacturer that is considering adding a new product to its current assortment should ask?

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 8: Product Planning and Development

Which of the following is an example of a question a manufacturer that is considering adding a new product to its current assortment should ask?

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters