Exam 8: Product Planning and Development

The development process for a new product should be guided by:

Which of the following is an example of accessory equipment for a bookstore?

Which of the following is an example of a fabricating material for a manufacturer of designer sweaters?

The two main categories of raw materials are:

Edge Active Care is a shaving gel for men with a built-in facial cleanser. It helps lift dirt and oil from the skin while shaving, so the user gets great skin without having to think about it. Its manufacturer hopes this shaving gel has a strong _____ when compared to shaving gels and creams currently on the market.

One of the problems with fluorescent tubes is that they sometimes will shatter, creating quite a mess. The shattering bulbs also pose a real danger in many situations. There is a shatterproof fluorescent tube on the market, but because most people don't know such a product is available, the shatterproof light falls into the category of _____ good.

Melissa kept seeing ads about how easy it would be to color her hair. She had always wanted to see what it was like to be blonde. So she went to the store, bought a box of Preference by L'Oreal, and tried the product. Because she is at the _____ stage of the new-product adoption process, she is often heard asking her friends what they think about her blonde hair.

Which of the following is the best example of a specialty good?

A _____ is a set of tangible and intangible attributes, which may include packaging, color, price, quality, and brand, plus the seller's services and reputation.

As a type of business good, accessory equipment:

Which of the following is NOT identified by the text as one of the innovative characteristics that affects the adoption rate of new products?

Xavier would be in the confirmation stage of the adoption process for a new type of glass cleaning product if he were comparing how well the new type of cleaner cleaned glass with the results he got from using his usual brand of cleaner.

For which of the following new products will the degree of trialability be greatest?

The diffusion of a new product is the process by which:

A company should engage in a structured new-product development process in order to:

A brand manager who works for the Gillette Company has been assigned one project to handle and can be expected to:

The basic factor separating consumer products and business products is:

The member of a distribution channel that has possession of a product has no bearing on its classification.

Every Thursday, the Atlanta Journal-Constitution runs a section called "Buyer's Edge." Readers of the newspaper write in and ask for help finding products. Three women wrote to the paper asking for help finding a hypoallergenic moisturizing lotion called Allercreme. It seems that it was the only brand they could use without breaking out. They had looked in a number of stores and had not located it. For these women Allercreme Petal lotion is an example of a:

Imagine a bandage manufacturer came out with a bandage that would speed healing by 50 percent when compared to a standard bandage. In market tests, consumers claimed that scratches healed noticeably faster with the new bandage than with the traditional bandage. The new bandage that promoted faster healing seems to have a greater _____ than traditionally used bandages.