Exam 8: Product Planning and Development

Tammy Foley had always had a fascination with firearms and physics. So when he learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he thought he might develop a system for testing bullets and firearms. While considering the possibility of developing such a product, Foley realized his major problem was in finding a medium that would diffuse the energy of a bullet as it leaves the muzzle of a firearm. He spent three years testing almost 300 different variations and combinations of synthetic and natural materials before developing a method that worked. He named his company Ballistics Research. At a demonstration for FBI agents, Foley fired a variety of different kinds of firearms into his ballistics testing system and retrieved each one in the condition in which it left the muzzle. Forensics experts at the demonstration expressed disbelief as they watched the various trials. The ballistic testing units are priced at $12,000, and very few law enforcement agencies can afford to spend that much. -In which stage of the new-product development process was Foley after he learned about the difficulty law enforcement officials were having with traditional ballistics testing systems?

Which of the following is NOT one of the stages in the structured new-product development process?

For most buyers, _____ _____ include milk, batteries, eggs, greeting cards, and paper clips.

Paintball is a sport that has attracted many individual and team participants. Tippman has developed a new paintball marker, which offers the fastest rate of fire of any paintball marker currently on the market. For paintball participants, this new paintball marker has a strong _____ when compared to older models.

Convenience goods:

Artemisia is an herb that is an essential ingredient in a new drug that is extremely effective anti-malarial drug. As a type of business good, artemisia is a(n):

Tammy Foley had always had a fascination with firearms and physics. So when he learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he thought he might develop a system for testing bullets and firearms. While considering the possibility of developing such a product, Foley realized his major problem was in finding a medium that would diffuse the energy of a bullet as it leaves the muzzle of a firearm. He spent three years testing almost 300 different variations and combinations of synthetic and natural materials before developing a method that worked. He named his company Ballistics Research. At a demonstration for FBI agents, Foley fired a variety of different kinds of firearms into his ballistics testing system and retrieved each one in the condition in which it left the muzzle. Forensics experts at the demonstration expressed disbelief as they watched the various trials. The ballistic testing units are priced at $12,000, and very few law enforcement agencies can afford to spend that much. -If the FBI were to buy one of Foley's ballistic testing systems, the machine would be categorized as:

The addition of roasted garlic to its potato soup would not qualify as a new product for Campbell's.

Which of the following is NOT an example of a shopping good?

During the prototype development stage for a new musical variety show featuring a different million-record selling solo entertainers or groups each week, the production company would;

As a type of business good, fabricating parts and materials:

_____ are consumers who are bound by tradition and, hence, are the last to adopt an innovation.

In the marketing of specialty goods,:

How often have you been underlining some text and wanted to jot down some comment or question relating to it? It usually means hunting around for a pen. Sheaffer Pen has produced a writing tool that joins pen and highlighter in one. Pop off the cap, and it's a ballpoint pen. Twist the black band, and a yellow highlighter tip emerges around and past the ballpoint. When compared to other highlighters, the Sheaffer pen has strong:

The barn where a farmer cures his tobacco is an example of an installation.

Tammy Foley had always had a fascination with firearms and physics. So when he learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he thought he might develop a system for testing bullets and firearms. While considering the possibility of developing such a product, Foley realized his major problem was in finding a medium that would diffuse the energy of a bullet as it leaves the muzzle of a firearm. He spent three years testing almost 300 different variations and combinations of synthetic and natural materials before developing a method that worked. He named his company Ballistics Research. At a demonstration for FBI agents, Foley fired a variety of different kinds of firearms into his ballistics testing system and retrieved each one in the condition in which it left the muzzle. Forensics experts at the demonstration expressed disbelief as they watched the various trials. The ballistic testing units are priced at $12,000, and very few law enforcement agencies can afford to spend that much. -Foley demonstrated his ballistics testing system during which stage of the new-product development process?

Which of the following new products has the greatest degree of compatibility with people who want it now and do not like to wait?

Another name for a brand manager is a:

Today Beau William read about PROGRAM, a once-a-month flea control tablet for dogs. He wonders if he could give his German shepherd one each month and if it would eliminate the flea problem his dog has had each summer. William is most likely in the _____ stage of the new-product adoption process.

As a type of business good, raw materials: