Exam 8: Product Planning and Development

Luis Richard works as a cement finisher for a parking lot repaving company. He is suspicious of innovation and innovators. He was one of the very last people in his small Western city in which he lives to buy a microwave oven. When it comes to the adoption of microwave ovens, Richard is in the _____ category.

During the commercialization stage of the new-product development process,:

In terms of the characteristics that affect the adoption of new products, a one-serving bag of a new jalapeno-spiced corn chips would have greater _____ than a $15,000 flat-screen television.

Which of the following statements about the marketing of fabricating materials and parts is True?

Which of the following is the best example of a list of operating supplies?

The glass eyes used by a taxidermist for preparing animals for display are an example of operating supplies.

Before buying some brands of new music CD, consumers can listen to an abbreviated version of some of the songs on the CD through an Internet connection. In this way, these CDs have greater _____ than other CD titles that cannot be as readily sampled before being purchased.

In which of the adopter categories would you find the most tradition-bound people?

Which of the following is an example of a shopping good?

Harriet & Henderson manufactures socks. It buys yarn by the 100-pound lot. This yarn in spun into the fabric from which the company makes its socks. For Harriet & Henderson yarn is an example of a(n):

The blades that go into new lawn mowers being produced by a manufacturer are examples of fabricating parts.

Kielo had heard her friends frequently talking about how much they liked Red Fusion, a new soda. She purchased a bottle at her local convenience store to see why so many people liked the beverage. Kielo was in the _____ stage of the new-product adoption process.

In terms of an innovation characteristic that affects the rate of adoption, relative advantage refers to the degree to which an innovation is superior to currently available products.

According to the textbook's broad definition of a product, which of the following is an example of a product?

In a company like General Mills where there are many different brands and types of products, the executive responsible for planning a complete marketing program for one brand or a small group of similar products is called a(n) _____ manager.

Operating supplies in the business market are comparable to _____ goods in the consumer market.

Tammy Foley had always had a fascination with firearms and physics. So when he learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he thought he might develop a system for testing bullets and firearms. While considering the possibility of developing such a product, Foley realized his major problem was in finding a medium that would diffuse the energy of a bullet as it leaves the muzzle of a firearm. He spent three years testing almost 300 different variations and combinations of synthetic and natural materials before developing a method that worked. He named his company Ballistics Research. At a demonstration for FBI agents, Foley fired a variety of different kinds of firearms into his ballistics testing system and retrieved each one in the condition in which it left the muzzle. Forensics experts at the demonstration expressed disbelief as they watched the various trials. The ballistic testing units are priced at $12,000, and very few law enforcement agencies can afford to spend that much. -As Foley tested the various synthetic and natural materials to see how well they diffused the force of a bullet leaving a muzzle, he would have been in which stage of the new-product development process?

Which of the following products is LEAST likely to be considered an unsought product by the average consumer?

As a type of business good, operating supplies:

Hundreds of thousands of African children are infected annually with malaria. A new anti-malarial medication called ACTs (artemisia-based combination treatments) will hopefully prevent malaria and save lives. ACTs seem to have a strong: