Exam 8: Product Planning and Development

Swimming pool chemicals would most likely be classified as an unsought good during January with temperatures hovering at or below the freezing mark.

Computer CDs, file folders, paper clips, and pencils are _____ _____ for an accountant's office.

The _____ process is the decision-making activity of an individual through which an innovative new product is accepted.

A _____ _____ is a statement identifying the role new products are expected to play in achieving corporate and marketing goals.

Which of the following describes a question a middleman should ask itself before deciding to buy a new product for resale?

Shopping goods:

Armani suits, Waterford crystal, and Anne Klein jewelry are examples of _____ _____ for many consumers.

Which of the following is an example of a business product?

A mannequin in a dress shop is an example of an installation.

Yesterday Brian Snow, a florist, read about a new product called Aquafoam for arranging fresh-cut flowers. For years florists have been using a product called Oasis, which is a similar product. A piece of Oasis was cut to fill a vase, soaked in water, and then placed in the bottom of the vase. Flowers were stuck into the Oasis. One of the problems with Oasis is its tendency to crumble. According to what Brian has just read, Aquafoam does not. In terms of the Aquafoam product, Brain is most likely in the _____ stage of the new-product adoption process.

_____ _____ include platinum, gold, silver, and coral if they are still in their natural form.

Tammy Foley had always had a fascination with firearms and physics. So when he learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he thought he might develop a system for testing bullets and firearms. While considering the possibility of developing such a product, Foley realized his major problem was in finding a medium that would diffuse the energy of a bullet as it leaves the muzzle of a firearm. He spent three years testing almost 300 different variations and combinations of synthetic and natural materials before developing a method that worked. He named his company Ballistics Research. At a demonstration for FBI agents, Foley fired a variety of different kinds of firearms into his ballistics testing system and retrieved each one in the condition in which it left the muzzle. Forensics experts at the demonstration expressed disbelief as they watched the various trials. The ballistic testing units are priced at $12,000, and very few law enforcement agencies can afford to spend that much. -The synthetic materials he used in the construction of the ballistics testing system would be classified as:

Which of the following is an example of a business product?

Which of the following statements about the market for operating supplies for businesses is True?

Which of the following is an example of a consumer product?

Which of the following is an example of a raw material for a bakery?

Wholesalers are LEAST likely to be used in the marketing of:

Brian Snow, a florist, has just purchased a box of Aquafoam. For years he has used a product called Oasis, which is a type of foam. A piece of Oasis was cut to fill a vase, soaked in water, and then placed in the bottom of the vase. Flowers were stuck into the Oasis. One of the problems with Oasis is its tendency to crumble. According to what Brian has read, Aquafoam does not. Brian is eager to make his first arrangement with Aquafoam. In terms of the Aquafoam product, Brian is most likely in the _____ stage of the new-product adoption process.

Tammy Foley had always had a fascination with firearms and physics. So when he learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he thought he might develop a system for testing bullets and firearms. While considering the possibility of developing such a product, Foley realized his major problem was in finding a medium that would diffuse the energy of a bullet as it leaves the muzzle of a firearm. He spent three years testing almost 300 different variations and combinations of synthetic and natural materials before developing a method that worked. He named his company Ballistics Research. At a demonstration for FBI agents, Foley fired a variety of different kinds of firearms into his ballistics testing system and retrieved each one in the condition in which it left the muzzle. Forensics experts at the demonstration expressed disbelief as they watched the various trials. The ballistic testing units are priced at $12,000, and very few law enforcement agencies can afford to spend that much. -Foley hoped the law enforcement agents witnessing the demonstration of his ballistics testing system would be impressed by its ______, which would encourage them to adopt the system.

On the side of each Energizer battery is a tester that can tell the user immediately if the battery is good. In this way, the manufacturer of Energizer batteries distinguishes its batteries from others on the market. It is hoping consumers will become more brand conscious and not treat batteries as if they were: