Exam 8: Product Planning and Development

During the business analysis stage of new-product development for a new musical variety show featuring a different million-record seller solo entertainer or group each week, the production company would;

Which of the following is the best example of a convenience good?

Last week William read about PROGRAM, a once-a-month flea control tablet for dogs. He wonders if he could give his German shepherd one each month and if it would eliminate the flea problem his dog has had each summer. He called his veterinarian to ask him his opinion of PROGRAM, and he looked for information in the dog magazines his friend has. William is most likely in the _____ stage of the new-product adoption process.

Which of the following describes one of the biggest problems in the brand-manager system?

Assume the goal for Spalding is to maintain market share in the health fitness equipment business. Which of the following describes an appropriate new-product strategy for the company?

The diffusion process is the set of successive decisions an individual makes before accepting an innovation.

Management is in the _____ stage of the new-product development process when it estimates market demand and prepares cost estimates for the new product.

Presidents of small companies should be included in a product-planning committee.

Which of the following statements about convenience goods is True?

Which of the following examples are best classified as fabricating parts and materials?

Which of the following is the best example of a shopping good?

A manufacturer that rushes to bring a new product to market would most likely omit the business analysis stage of the new-product development process.

According to the textbook's definition of a product, Heinz ketchup and Hunt's ketchup are not separate products even though they are different brands.

Which of the following statements about the marketing of agricultural products as a class of raw materials is True?

MIT's Media Lab has developed something it calls the Audio Spotlight, which is a large black disk that transmits a beam of sound inaudible just two seats away. It was not developed for a particular product. So when its inventors are looking at potential applications for the disk they are in which stage of the new-product development process?

Which of the following statements about the new-product development process is True?

According to the textbook's broad definition of a product, which of the following is an example of a product?

Duette Shades are a product of the Hunter Douglas Company. The shades diffused in the market more rapidly than Hunter-Douglas expected because of the support of interior decorators who love the fabric, texture, and lighting options available with the shades and who often use them in home and office decorating. In this example, interior decorators had the role of:

Which of the following is the best example of a shopping good?

During the awareness stage of the adoption process, an individual is exposed to the innovation and becomes a prospect.