Exam 8: Product Planning and Development

Even though most Muslims, many Jews, and many Hindus believe in shrouding the body instead of embalming, few know how to conduct the shrouding ritual. A newly produced video tape with step-by-step instructions on the proper techniques for shrouding would have a high degree of _____ for these people who desire to shroud their deceased instead of embalming them.

Any product that supplies a benefit must be tangible.

Which of the following is the best example of a shopping good?

The brand manager is responsible for planning new products as well as managing established brands. Fill-In

Why do new products fail?

The subdivision of consumer goods into various categories is based on:

Which of the following is the best example of a really innovative new product?

Tammy Foley had always had a fascination with firearms and physics. So when he learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he thought he might develop a system for testing bullets and firearms. While considering the possibility of developing such a product, Foley realized his major problem was in finding a medium that would diffuse the energy of a bullet as it leaves the muzzle of a firearm. He spent three years testing almost 300 different variations and combinations of synthetic and natural materials before developing a method that worked. He named his company Ballistics Research. At a demonstration for FBI agents, Foley fired a variety of different kinds of firearms into his ballistics testing system and retrieved each one in the condition in which it left the muzzle. Forensics experts at the demonstration expressed disbelief as they watched the various trials. The ballistic testing units are priced at $12,000, and very few law enforcement agencies can afford to spend that much. -The bullets he purchased to test his new system would be categorized as:

_____ are small (typically five or fewer people) and report to the company president in small and medium-sized organizations. It is responsible for planning and developing new products.

Internet supermarkets where a customer can place an order and have it delivered to his or her house at a convenient time are a new service that is growing in popularity and availability. One of the factors that is helping its diffusion is the fact that so many Americans describe themselves as "time-poor." The online supermarkets will shorten the time required for shopping for groceries and have a strong _____ characteristic, which will positively affect its adoption rate.

Which of the following is NOT an example of an operating supply for a shoe manufacturer?

The promotion of convenience goods is:

Which of the following statements about accessory equipment is True?

In the _____ stage of the new-product development process, full-scale production and marketing programs are planned and then implemented.

Which form of persuasion works most effectively with members of the late majority group?

Why do new products fail?

In the prototype development stage of the new-product development process, a winery developing a new varietal wine should:

Which of the following is an example of a fabricating part for a manufacturer of baseball uniforms?

By applying knowledge of the consumer goods classifications, an astute marketer could tell you that _____ presents the biggest marketing challenge for its marketers.

In the market test stage of the new-product development process for a cinnamon-flavored sports drink,: