Question 1

Word-of-mouth communication:

Accepted Answer

A)  is always favorable. 
B)  is only useful to marketers of consumer products. 
C)  is largely uncontrollable even though it can be influenced by advertising. 
D)  is created through public relations activities. 
E)  has little measurable effect on diffusion rates of new products. 
A)  is always favorable. 
B)  is only useful to marketers of consumer products. 
C)  is largely uncontrollable even though it can be influenced by advertising. 
D)  is created through public relations activities. 
E)  has little measurable effect on diffusion rates of new products.

Question 2

Mark Dent has just recently opened an Internet bank checking account. He is continually asking his friends if they think he made the right decision when he chose on-line banking. Mark is in which stage of the new-product adoption process?

Accepted Answer

A)  impact 
B)  evaluation 
C)  feedback 
D)  adoption 
E)  confirmation 
A)  impact 
B)  evaluation 
C)  feedback 
D)  adoption 
E)  confirmation

Question 3

The target market for a brand new combined fitness and diet program is young professionals between the ages of 25 and 30 with annual incomes of more than $30,000. The company marketing this program has decided to use billboards and radio advertising to reach this group rather than personal selling. Given this information about the target market for the program and the types of promotion that will be used to reach this target market, which of the adopter categories is this target market?

Accepted Answer

A)  early adopters 
B)  innovators 
C)  laggards 
D)  early majority 
E)  late majority 
A)  early adopters 
B)  innovators 
C)  laggards 
D)  early majority 
E)  late majority

Question 4

Which of the following statements about shopping goods is True?

Accepted Answer

A)  Individual retailers typically carry one and only one brand of a shopping good. 
B)  Shopping goods typically have a low unit price. 
C)  Consumers use comparison shopping when purchasing a shopping good. 
D)  Shopping goods are not greatly affected by changes in fashion and fad. 
E)  Manufacturers have sole promotional responsibility for shopping goods. 
A)  Individual retailers typically carry one and only one brand of a shopping good. 
B)  Shopping goods typically have a low unit price. 
C)  Consumers use comparison shopping when purchasing a shopping good. 
D)  Shopping goods are not greatly affected by changes in fashion and fad. 
E)  Manufacturers have sole promotional responsibility for shopping goods.

Question 5

Hismanal is a drug that will eliminate seasonal allergy complaints without causing drowsiness. In terms of currently available allergy remedies that do make many people drowsy, Hismanal has greater _____ for allergy sufferers.

Accepted Answer

A)  aesthetics 
B)  compatibility 
C)  trialability 
D)  complexity 
E)  relative advantage 
A)  aesthetics 
B)  compatibility 
C)  trialability 
D)  complexity 
E)  relative advantage

Question 6

More than half the market belongs to:

Accepted Answer

A)  the early majority and the late majority categories. 
B)  innovator and early majority categories. 
C)  early majority category. 
D)  late majority category. 
E)  Early adopters and early majority categories. 
A)  the early majority and the late majority categories. 
B)  innovator and early majority categories. 
C)  early majority category. 
D)  late majority category. 
E)  Early adopters and early majority categories.

Question 7

Consumer brand preferences are strongest for:

Accepted Answer

A)  convenience goods. 
B)  shopping goods. 
C)  specialty goods. 
D)  impulse goods. 
E)  generic products. 
A)  convenience goods. 
B)  shopping goods. 
C)  specialty goods. 
D)  impulse goods. 
E)  generic products.

Question 8

During the business analysis stage of the new-product development process, the management of a company will:

Accepted Answer

A)  evaluate consumer responses to test models of the new product. 
B)  recommit the company to the marketing concept. 
C)  conduct market tests. 
D)  perform an environmental analysis. 
E)  do none of the above. 
A)  evaluate consumer responses to test models of the new product. 
B)  recommit the company to the marketing concept. 
C)  conduct market tests. 
D)  perform an environmental analysis. 
E)  do none of the above.

Question 9

In comparison to shopping goods, convenience goods usually:

Accepted Answer

A)  use point-of-purchase displays. 
B)  sell at higher unit prices. 
C)  have a higher gross margin. 
D)  are purchased less frequently. 
E)  have a lower stock turnover. 
A)  use point-of-purchase displays. 
B)  sell at higher unit prices. 
C)  have a higher gross margin. 
D)  are purchased less frequently. 
E)  have a lower stock turnover.

Question 10

Flour, sugar, vanilla flavoring, and eggs are examples of business goods for a shop that makes doughnuts.

Accepted Answer

A) True 
 B)False

Question 11

In terms of the characteristics that affect the adoption of new products, _____ refers to the degree to  which an innovation can be seen by others as effective.

Accepted Answer

The characteristic that refers

Question 12

If people in Africa where malaria is a serious problem do not know the existence of a new anti-malarial drug, than it is a(n) _____ good.

Accepted Answer

A)  unsought 
B)  impulse 
C)  specialty 
D)  convenience 
E)  shopping 
A)  unsought 
B)  impulse 
C)  specialty 
D)  convenience 
E)  shopping

Question 13

The business analysis stage of the new-product development process is more expensive than the prototype development stage.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is LEAST likely to be thought of by its buyers as a convenience good?

Accepted Answer

A)  flashlight batteries 
B)  radial tires 
C)  a copy of TV Guide 
D)  thumb tacks 
E)  Tic-Tac breath mints 
A)  flashlight batteries 
B)  radial tires 
C)  a copy of TV Guide 
D)  thumb tacks 
E)  Tic-Tac breath mints

Question 15

Which of the following is an example of accessory equipment for a store that sells breads and pastries?

Accepted Answer

A)  bread pans 
B)  cash register 
C)  ovens for baking 
D)  yeast, bread, and sugar 
E)  uniforms for employees 
A)  bread pans 
B)  cash register 
C)  ovens for baking 
D)  yeast, bread, and sugar 
E)  uniforms for employees

Question 16

Which of the following is the best example of an installation?

Accepted Answer

A)  a walk-in refrigerator used to keep flowers fresh 
B)  the wire rack displays used in the children's department of a department store 
C)  a parking lot for a shopping center 
D)  a moveable sign for in front of a convenience store 
E)  the popcorn machine in a theater 
A)  a walk-in refrigerator used to keep flowers fresh 
B)  the wire rack displays used in the children's department of a department store 
C)  a parking lot for a shopping center 
D)  a moveable sign for in front of a convenience store 
E)  the popcorn machine in a theater

Question 17

Which of the six stages of the new-product development process is most often omitted when a company is in a hurry to get a new product to market?

Accepted Answer

A)  idea screening 
B)  business analysis 
C)  idea generation 
D)  market tests 
E)  prototype development 
A)  idea screening 
B)  business analysis 
C)  idea generation 
D)  market tests 
E)  prototype development

Question 18

For years Brian Snow, a florist, has used a product called Oasis, which is a type of foam. A piece of Oasis was cut to fill a vase, soaked in water, and then placed in the bottom of the vase. Flowers were stuck into the Oasis. One of the problems with Oasis is its tendency to crumble. After trying a box of a new product called Aquafoam that provides all of the benefits of Oasis and does not crumble, Brian is convinced Aquafoam is the product for him. He plans on buying no more Oasis. In terms of the Aquafoam product, Brian is most likely in the _____ stage of the new-product adoption process.

Accepted Answer

A)  awareness 
B)  evaluation 
C)  trial 
D)  information 
E)  adoption 
A)  awareness 
B)  evaluation 
C)  trial 
D)  information 
E)  adoption

Question 19

In terms of the characteristics that affect adoption of a new product, _____ refers to the degree to which  an innovation coincides with the cultural values and experiences of prospective adopters.

Accepted Answer

"Compatibility" refers to the

Question 20

Which of the following is the best example of a convenience good?

Accepted Answer

A)  radial tires 
B)  Shania Twain's newest CD 
C)  a Twix candy bar 
D)  a Timex watch 
E)  a swimsuit 
A)  radial tires 
B)  Shania Twain's newest CD 
C)  a Twix candy bar 
D)  a Timex watch 
E)  a swimsuit

Word-of-mouth communication:

Mark Dent has just recently opened an Internet bank checking account. He is continually asking his friends if they think he made the right decision when he chose on-line banking. Mark is in which stage of the new-product adoption process?

Which of the following statements about shopping goods is True?

Hismanal is a drug that will eliminate seasonal allergy complaints without causing drowsiness. In terms of currently available allergy remedies that do make many people drowsy, Hismanal has greater _____ for allergy sufferers.

More than half the market belongs to:

Consumer brand preferences are strongest for:

During the business analysis stage of the new-product development process, the management of a company will:

In comparison to shopping goods, convenience goods usually:

Flour, sugar, vanilla flavoring, and eggs are examples of business goods for a shop that makes doughnuts.

In terms of the characteristics that affect the adoption of new products, _____ refers to the degree to which an innovation can be seen by others as effective.

If people in Africa where malaria is a serious problem do not know the existence of a new anti-malarial drug, than it is a(n) _____ good.

The business analysis stage of the new-product development process is more expensive than the prototype development stage.

Which of the following is LEAST likely to be thought of by its buyers as a convenience good?

Which of the following is an example of accessory equipment for a store that sells breads and pastries?

Which of the following is the best example of an installation?

Which of the six stages of the new-product development process is most often omitted when a company is in a hurry to get a new product to market?

In terms of the characteristics that affect adoption of a new product, _____ refers to the degree to which an innovation coincides with the cultural values and experiences of prospective adopters.

Which of the following is the best example of a convenience good?

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters

Exam 8: Product Planning and Development

Word-of-mouth communication:

Mark Dent has just recently opened an Internet bank checking account. He is continually asking his friends if they think he made the right decision when he chose on-line banking. Mark is in which stage of the new-product adoption process?

Which of the following statements about shopping goods is True?

Hismanal is a drug that will eliminate seasonal allergy complaints without causing drowsiness. In terms of currently available allergy remedies that do make many people drowsy, Hismanal has greater _____ for allergy sufferers.

More than half the market belongs to:

Consumer brand preferences are strongest for:

During the business analysis stage of the new-product development process, the management of a company will:

In comparison to shopping goods, convenience goods usually:

Flour, sugar, vanilla flavoring, and eggs are examples of business goods for a shop that makes doughnuts.

In terms of the characteristics that affect the adoption of new products, _____ refers to the degree to which an innovation can be seen by others as effective.

If people in Africa where malaria is a serious problem do not know the existence of a new anti-malarial drug, than it is a(n) _____ good.

The business analysis stage of the new-product development process is more expensive than the prototype development stage.

Which of the following is LEAST likely to be thought of by its buyers as a convenience good?

Which of the following is an example of accessory equipment for a store that sells breads and pastries?

Which of the following is the best example of an installation?

Which of the six stages of the new-product development process is most often omitted when a company is in a hurry to get a new product to market?

In terms of the characteristics that affect adoption of a new product, _____ refers to the degree to which an innovation coincides with the cultural values and experiences of prospective adopters.

Which of the following is the best example of a convenience good?

The Field of Marketing

The Dynamic Marketing Environment

Global Markets and Marketing

Consumer Markets and Buying Behavior

Business Markets and Buying Behavior

Marketing Research and Market Information

Product-Mix Strategies

Brands, Packaging, and Other Product Features

Services Marketing

Price Determination

Pricing Strategies

Channels of Distribution

Retailing

Wholesaling and Physical Distribution

Integrated Marketing Communications

Personal Selling and Sales Management

Advertising, Sales Promotion, and Public Relations

Strategic Marketing Planning

Marketing Implementation and Evaluation

Marketing and the Information Economy

Market Segmentation Targeting and Positioning

Filters