Exam 8: Conducting Causal Research

Dell Corporation sent five different versions of their email to customers to determine which message was most effective at getting customers to make online purchases.While online sales rose by nearly 20%,two of the versions demonstrated higher than normal click-through rates.Such experimentation done in a realistic environment would be called a

While exploratory studies are rigid in nature,descriptive studies are considered flexible.

In an experiment,which type of outcome variable(s)does a researcher have NO control and NO ability to manipulate?

What type of research design should a researcher use if he/she wishes to determine conclusively the effect of a change in price on the sales of a particular brand of soap?

Apex Manufacturing has developed an ingenious "twist" on a widely available home cleaning product.Management wishes to test market the new product,but they are hesitant to do so because other manufacturers of home cleaning products could easily duplicate Apex's modification.Which type of test marketing would you recommend to Apex?

Bob's Cookie Company has decided to test market their new sugarless chocolate chip cookie.A major question the company hopes to answer with the test market project concerns distributor acceptance of this somewhat novel product.Which method of test marketing would be most appropriate in this situation?

A test market in which the company sells the product through normal distribution channels is called a standard test market.

How can it be determined if an experiment is valid (both internally and externally)?

Causal research designs use ____ to establish possible causal relationships.

Which type of research should be conducted only when researchers know what the key issues are and what questions need to be asked?

Compare and contrast descriptive and causal research designs.

Which of the following is TRUE?

Which of the following is TRUE?

The descriptive study

Which of the following is FALSE?

Disadvantages of standard test markets include all of the following EXCEPT

You would like to determine the demographic characteristics of owners of personal watercraft.The appropriate research strategy is

Which type of research is typically carried out by means of a survey?

This external validity refers to our ability to attribute the effect that was observed to the experimental variable and not to other factors.

A descriptive research design might be concerned with which of the following?