Question 1

Snowball samples are an example of

Accepted Answer

A) convenience sampling. 
B) judgment sampling. 
C) quota sampling. 
D) simple random sampling. 
E) stratified sampling. 
A) convenience sampling. 
B) judgment sampling. 
C) quota sampling. 
D) simple random sampling. 
E) stratified sampling. B

Question 2

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks although the choice of which men and which women is left up to them.This is a

Accepted Answer

A) simple random sample. 
B) quota sample. 
C) stratified sample. 
D) cluster sample. 
E) probability sample. 
A) simple random sample. 
B) quota sample. 
C) stratified sample. 
D) cluster sample. 
E) probability sample. B

Question 3

The problem with using nonprobability samples include that

Accepted Answer

A) it's impossible to assess the degree of sampling error. 
B) we can't say anything about what would have been true for the overall population. 
C) we're stuck with sample statistics and don't know whether they apply to the population as a whole. 
D) All of these are correct. 
E) None of these are correct. 
A) it's impossible to assess the degree of sampling error. 
B) we can't say anything about what would have been true for the overall population. 
C) we're stuck with sample statistics and don't know whether they apply to the population as a whole. 
D) All of these are correct. 
E) None of these are correct. D

Question 4

Which of the following is TRUE?

Accepted Answer

A) The controls for a quota sample are usually chosen on the basis that (1)they are believed to be correlated with the characteristic to be studied,and (2)reasonably up-to-date information on their distribution within the population is available. 
B) To validate a quota sample,various characteristics of the sample are compared to known population values.If the differences in these characteristics are small in the comparison,this constitutes proof that the sample corresponds to the population. 
C) Quota sampling is the most common kind of probability sampling used in marketing research. 
D) Quota sampling is the only nonprobability sampling method that provides some measure of the sampling error associated with the sample estimate. 
E) Quota sampling is acceptable for causal research. 
A) The controls for a quota sample are usually chosen on the basis that (1)they are believed to be correlated with the characteristic to be studied,and (2)reasonably up-to-date information on their distribution within the population is available. 
B) To validate a quota sample,various characteristics of the sample are compared to known population values.If the differences in these characteristics are small in the comparison,this constitutes proof that the sample corresponds to the population. 
C) Quota sampling is the most common kind of probability sampling used in marketing research. 
D) Quota sampling is the only nonprobability sampling method that provides some measure of the sampling error associated with the sample estimate. 
E) Quota sampling is acceptable for causal research.

Question 5

Which of the following is NOT a nonprobability sampling technique?

Accepted Answer

A) Convenience sample 
B) Simple random sample 
C) Judgment sample 
D) Snowball sample 
E) Quota sample 
A) Convenience sample 
B) Simple random sample 
C) Judgment sample 
D) Snowball sample 
E) Quota sample

Question 6

Convenience samples are appropriate for use in which type of research?

Accepted Answer

A) Descriptive 
B) Causal 
C) Exploratory 
D) All of these are correct. 
E) Convenience samples are not appropriate for any type of research. 
A) Descriptive 
B) Causal 
C) Exploratory 
D) All of these are correct. 
E) Convenience samples are not appropriate for any type of research.

Question 7

With a probability sampling plan

Accepted Answer

A) every population element has some chance of being included in the sample. 
B) there is a random component in how population elements are selected for the sample. 
C) we can make inferences to the larger population based on the results from the sample. 
D) we can estimate the likely amount of sampling error. 
E) All of these are correct. 
A) every population element has some chance of being included in the sample. 
B) there is a random component in how population elements are selected for the sample. 
C) we can make inferences to the larger population based on the results from the sample. 
D) we can estimate the likely amount of sampling error. 
E) All of these are correct.

Question 8

A researcher wants to interview members of the junior class in a local high school that are interested in attending the local university in order to investigate their attitudes concerning the university's admissions policy.Although the researcher suspects that many of the juniors are interested in at-tending,the researcher cannot get a list of juniors but only has the names of the three students that have expressed their interest by writing to the admissions office.What sampling procedure should the researcher use to assemble a sample of adequate size?

Accepted Answer

A) Simple random sampling 
B) Referred sampling 
C) Snowball sampling 
D) Convenience sampling 
E) Quota sampling 
A) Simple random sampling 
B) Referred sampling 
C) Snowball sampling 
D) Convenience sampling 
E) Quota sampling

Question 9

Which of the following statements is TRUE?

Accepted Answer

A) In cluster sampling,the parent population is broken into mutually exclusive and exhaustive sub-groups and a simple random sample is selected from each subgroup. 
B) Cluster samples are most statistically efficient when the clusters are internally homogeneous. 
C) In order to yield high statistical efficiency,each cluster in a cluster sample should include as many diverse universe values as possible. 
D) One of the main advantages of cluster sampling over simple random sampling is its greater statistical efficiency for the same size sample. 
E) All of these statements are false. 
A) In cluster sampling,the parent population is broken into mutually exclusive and exhaustive sub-groups and a simple random sample is selected from each subgroup. 
B) Cluster samples are most statistically efficient when the clusters are internally homogeneous. 
C) In order to yield high statistical efficiency,each cluster in a cluster sample should include as many diverse universe values as possible. 
D) One of the main advantages of cluster sampling over simple random sampling is its greater statistical efficiency for the same size sample. 
E) All of these statements are false.

Question 10

Calculation of the sampling interval is important in which sampling plan?

Accepted Answer

A) Simple random sample 
B) Systematic sample 
C) "Skip" sample 
D) Cluster sample 
E) Convenient sample 
A) Simple random sample 
B) Systematic sample 
C) "Skip" sample 
D) Cluster sample 
E) Convenient sample

Question 11

If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet,you would be using

Accepted Answer

A) consumer self-report and evaluation. 
B) statistics. 
C) inference. 
D) independent judgment. 
E) None of these are correct. 
A) consumer self-report and evaluation. 
B) statistics. 
C) inference. 
D) independent judgment. 
E) None of these are correct.

Question 12

A derived population refers to

Accepted Answer

A) estimates of population parameters derived from nonprobability sampling plans. 
B) the best samples that can be drawn from a population using multiple sampling schemes. 
C) the sample drawn from the parent population using a simple random sampling plan. 
D) a division of the parent population made to reduce the parent population to manageable size. 
E) all the possible samples that can be drawn from the parent population using a given sampling plan. 
A) estimates of population parameters derived from nonprobability sampling plans. 
B) the best samples that can be drawn from a population using multiple sampling schemes. 
C) the sample drawn from the parent population using a simple random sampling plan. 
D) a division of the parent population made to reduce the parent population to manageable size. 
E) all the possible samples that can be drawn from the parent population using a given sampling plan.

Question 13

A researcher wants to study the effects of social class on consumption behavior.He establishes three different categories of social class in terms of amount of income.He then assigns each field worker a specified number of interviews with people in each income category although the interviewers are allowed to select who they interview.This is an example of

Accepted Answer

A) probability sampling. 
B) stratified sampling. 
C) systematic sampling. 
D) quota sampling. 
E) random sampling. 
A) probability sampling. 
B) stratified sampling. 
C) systematic sampling. 
D) quota sampling. 
E) random sampling.

Question 14

In general,the simpler the definition of the target population

Accepted Answer

A) the greater the sampling error. 
B) the easier it will be to find the sample. 
C) the less costly it will be to find the sample. 
D) the greater the sample error and the easier it will be to find the sample. 
E) the easier and less costly it will be to find the sample. 
A) the greater the sampling error. 
B) the easier it will be to find the sample. 
C) the less costly it will be to find the sample. 
D) the greater the sample error and the easier it will be to find the sample. 
E) the easier and less costly it will be to find the sample.

Question 15

Judgement samples are appropriate

Accepted Answer

A) in the early stages of research when ideas or insights are being sought. 
B) when the researcher realizes the limitations of judgment samples. 
C) when it is the only way to develop a sample of people who meet specific criteria that don't occur frequently and/or cannot easily be observed. 
D) All of these are correct. 
E) Judgement samples are never appropriate. 
A) in the early stages of research when ideas or insights are being sought. 
B) when the researcher realizes the limitations of judgment samples. 
C) when it is the only way to develop a sample of people who meet specific criteria that don't occur frequently and/or cannot easily be observed. 
D) All of these are correct. 
E) Judgement samples are never appropriate.

Question 16

A point estimate is an estimate that involves a single value with no associated bounds of error.

Accepted Answer

A) True 
 B)False

Question 17

All of the following are probability sampling plans EXCEPT

Accepted Answer

A) quota. 
B) area. 
C) cluster. 
D) simple random. 
E) systematic. 
A) quota. 
B) area. 
C) cluster. 
D) simple random. 
E) systematic.

Question 18

A market researcher divides the Dallas metropolitan area into blocks having roughly equal populations.He then selects a random sample of blocks and sends interviewers to each block.The inter-viewers are instructed to interview every eighth dwelling unit.This is ____ sampling.

Accepted Answer

A) one-stage area 
B) two-stage area 
C) quota 
D) two-stage systematic 
E) stratified 
A) one-stage area 
B) two-stage area 
C) quota 
D) two-stage systematic 
E) stratified

Question 19

The interesting thing about confidence intervals established employing stratified sampling is that

Accepted Answer

A) the within-strata variability does not enter into the calculation of the standard error of estimate. 
B) the between-strata variability does not enter into the calculation of the standard error of estimate. 
C) neither the within-strata variability nor the between-strata variability enters into the calculation of the standard error of estimate. 
D) the confidence interval is wider than that established employing simple random sampling. 
E) the sample mean provides a biased estimate of the population mean. 
A) the within-strata variability does not enter into the calculation of the standard error of estimate. 
B) the between-strata variability does not enter into the calculation of the standard error of estimate. 
C) neither the within-strata variability nor the between-strata variability enters into the calculation of the standard error of estimate. 
D) the confidence interval is wider than that established employing simple random sampling. 
E) the sample mean provides a biased estimate of the population mean.

Question 20

If we were to ask college students,"To what extent do they value a college degree?",which type of sample plan would be most appropriate?

Accepted Answer

A) Any probability sampling plan would be useful. 
B) A stratified sample because we would expect the answers to vary by strata: freshmen,sophomore,junior,and senior. 
C) A cluster sample because we would expect the answers to vary by cluster: freshmen,sophomore,junior,and senior. 
D) An area sample because we would expect the answers to vary by area: freshmen,sophomore,junior,and senior. 
E) None of these would be appropriate.In fact,it would be best to use a nonprobability sampling technique. 
A) Any probability sampling plan would be useful. 
B) A stratified sample because we would expect the answers to vary by strata: freshmen,sophomore,junior,and senior. 
C) A cluster sample because we would expect the answers to vary by cluster: freshmen,sophomore,junior,and senior. 
D) An area sample because we would expect the answers to vary by area: freshmen,sophomore,junior,and senior. 
E) None of these would be appropriate.In fact,it would be best to use a nonprobability sampling technique.

Snowball samples are an example of

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks although the choice of which men and which women is left up to them.This is a

The problem with using nonprobability samples include that

Which of the following is TRUE?

Which of the following is NOT a nonprobability sampling technique?

Convenience samples are appropriate for use in which type of research?

With a probability sampling plan

Which of the following statements is TRUE?

Calculation of the sampling interval is important in which sampling plan?

If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet,you would be using

A derived population refers to

In general,the simpler the definition of the target population

Judgement samples are appropriate

A point estimate is an estimate that involves a single value with no associated bounds of error.

All of the following are probability sampling plans EXCEPT

A market researcher divides the Dallas metropolitan area into blocks having roughly equal populations.He then selects a random sample of blocks and sends interviewers to each block.The inter-viewers are instructed to interview every eighth dwelling unit.This is ____ sampling.

The interesting thing about confidence intervals established employing stratified sampling is that

If we were to ask college students,"To what extent do they value a college degree?",which type of sample plan would be most appropriate?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 14: Developing the Sampling Plan

Snowball samples are an example of

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks although the choice of which men and which women is left up to them.This is a

The problem with using nonprobability samples include that

Which of the following is TRUE?

Which of the following is NOT a nonprobability sampling technique?

Convenience samples are appropriate for use in which type of research?

With a probability sampling plan

Which of the following statements is TRUE?

Calculation of the sampling interval is important in which sampling plan?

If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet,you would be using

A derived population refers to

In general,the simpler the definition of the target population

Judgement samples are appropriate

A point estimate is an estimate that involves a single value with no associated bounds of error.

All of the following are probability sampling plans EXCEPT

A market researcher divides the Dallas metropolitan area into blocks having roughly equal populations.He then selects a random sample of blocks and sends interviewers to each block.The inter-viewers are instructed to interview every eighth dwelling unit.This is ____ sampling.

The interesting thing about confidence intervals established employing stratified sampling is that

If we were to ask college students,"To what extent do they value a college degree?",which type of sample plan would be most appropriate?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters