Question 1

asking sensitive questions.The respondent's cooperation will NOT be encouraged by

Accepted Answer

A) selling the respondent on the value of the research. 
B) choosing an appropriate interviewer. 
C) training the interviewer properly. 
D) guaranteeing that the replies will be confidential. 
E) asking sensitive questions. 
A) selling the respondent on the value of the research. 
B) choosing an appropriate interviewer. 
C) training the interviewer properly. 
D) guaranteeing that the replies will be confidential. 
E) asking sensitive questions. E

Question 2

Nonresponse error represents

Accepted Answer

A) a measure of the difference between the size of the population and the size of the sample. 
B) the number of sampling units not contacted on the first attempt. 
C) a random distribution of unanswered questions. 
D) a failure to obtain information from sampling units. 
E) a uniform distribution of uncontacted respondents. 
A) a measure of the difference between the size of the population and the size of the sample. 
B) the number of sampling units not contacted on the first attempt. 
C) a random distribution of unanswered questions. 
D) a failure to obtain information from sampling units. 
E) a uniform distribution of uncontacted respondents. D

Question 3

To identify whether potential respondents meet eligibility requirements,an interviewer will typically use a(n)

Accepted Answer

A) eligibility percentage. 
B) leading question. 
C) loaded question. 
D) screening question. 
E) alternative questionnaire. 
A) eligibility percentage. 
B) leading question. 
C) loaded question. 
D) screening question. 
E) alternative questionnaire. D

Question 4

The obvious approach to reducing the effect of noncoverage bias is to improve the quality of the sampling frame.

Accepted Answer

A) True 
 B)False

Question 5

In terms of error in research investigations,the key is

Accepted Answer

A) total error. 
B) sampling error. 
C) nonresponse error. 
D) systematic error. 
E) observation error. 
A) total error. 
B) sampling error. 
C) nonresponse error. 
D) systematic error. 
E) observation error.

Question 6

Which of the following leads to response bias?

Accepted Answer

A) Errors in asking questions 
B) Errors in recording answers 
C) Errors in probing when additional information is required 
D) Errors due to cheating 
E) All of these are correct. 
A) Errors in asking questions 
B) Errors in recording answers 
C) Errors in probing when additional information is required 
D) Errors due to cheating 
E) All of these are correct.

Question 7

Discuss at least five (5)ways in which response rates might be improved.

Accepted Answer

There are several approaches for improvi

Question 8

Nonsampling error occurs when an individual provides a response to an item,but the response is inaccurate for some reason.

Accepted Answer

A) True 
 B)False

Question 9

Response error arises because of a failure to include some part of the defined population in the sampling frame.

Accepted Answer

A) True 
 B)False

Question 10

Student researchers randomly selected 1,000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls: Completed interviews 409;Refusals 73;Not-at-homes 182;Ineligibles 284;Nonworking numbers 52.What is the response rate in this particular situation?

Accepted Answer

A) 80% 
B) 73% 
C) 70% 
D) 62% 
E) 41% 
A) 80% 
B) 73% 
C) 70% 
D) 62% 
E) 41%

Question 11

An interviewer is assigned to interview 123 households.A total of 52 interviews are completed,with 19 of the household determined to be ineligible.What is the eligibility percentage for this project?

Accepted Answer

A) 73% 
B) 87% 
C) 37% 
D) 42% 
E) Cannot be determined from the information given 
A) 73% 
B) 87% 
C) 37% 
D) 42% 
E) Cannot be determined from the information given

Question 12

Refusals are a more important source of nonresponse bias than the not-at-home problem in

Accepted Answer

A) personal interviews. 
B) mail surveys. 
C) telephone surveys. 
D) None of these are correct. 
E) Not-at-homes are always a more important source of error than refusals. 
A) personal interviews. 
B) mail surveys. 
C) telephone surveys. 
D) None of these are correct. 
E) Not-at-homes are always a more important source of error than refusals.

Question 13

Effective strategy(ies)to increase initial response rates is (are)

Accepted Answer

A) asking respondents to complete a simple task at the beginning. 
B) offering respondents money for cooperation. 
C) using a good quota sampling plan. 
D) asking respondents to complete a simple task at the beginning and offering money for cooperation. 
E) All of these are correct. 
A) asking respondents to complete a simple task at the beginning. 
B) offering respondents money for cooperation. 
C) using a good quota sampling plan. 
D) asking respondents to complete a simple task at the beginning and offering money for cooperation. 
E) All of these are correct.

Question 14

Higher response rates usually suggest

Accepted Answer

A) the sample size was too small. 
B) interviewer cheating. 
C) fewer problems with nonresponse bias. 
D) poor questionnaire design. 
E) lack of interest among respondents. 
A) the sample size was too small. 
B) interviewer cheating. 
C) fewer problems with nonresponse bias. 
D) poor questionnaire design. 
E) lack of interest among respondents.

Question 15

The probability of finding someone home is greater for

Accepted Answer

A) high-income families. 
B) low-income families. 
C) low-income and urban families. 
D) urban families. 
E) low-income and rural families. 
A) high-income families. 
B) low-income families. 
C) low-income and urban families. 
D) urban families. 
E) low-income and rural families.

Question 16

An interviewer finds that a subject is not at home;to complete his sample,he substitutes the nearest available subject for the missing subject.This practice is

Accepted Answer

A) reasonable and provides accurate results. 
B) not recommended as it complicates the problems by increasing the proportion of at-homes in the sample. 
C) recommended even though it increases the proportion of at-homes. 
D) unreasonable although the results are generally accurate. 
E) probably the best available technique for handling the not-at-home problem. 
A) reasonable and provides accurate results. 
B) not recommended as it complicates the problems by increasing the proportion of at-homes in the sample. 
C) recommended even though it increases the proportion of at-homes. 
D) unreasonable although the results are generally accurate. 
E) probably the best available technique for handling the not-at-home problem.

Question 17

Not-at-home nonresponse bias is most affected by sample size.

Accepted Answer

A) True 
 B)False

Question 18

Which of these contributes to the nonresponse bias in a telephone survey? Let 1 = no answer;2 = not at home when contacted;3 = disconnected;4 = refused to participate in the study

Accepted Answer

A) 1,2 
B) 1,2,3 
C) 3,4 
D) 2,4 
E) 1,2,3,4 
A) 1,2 
B) 1,2,3 
C) 3,4 
D) 2,4 
E) 1,2,3,4

Question 19

The rate of refusals depends on the

Accepted Answer

A) respondent attitude at the time of initial contact. 
B) reason for the contact. 
C) place where contact was initiated. 
D) None of these are correct. 
E) All of these are correct. 
A) respondent attitude at the time of initial contact. 
B) reason for the contact. 
C) place where contact was initiated. 
D) None of these are correct. 
E) All of these are correct.

Question 20

An accounting firm decided to conduct a survey among its past clients.A sample of 500 clients was randomly selected to receive a mail survey.A total of 175 clients responded to the survey;30 of the mailing addresses were not valid.The response rate on the project would be correctly calculated as

Accepted Answer

A) 85%. 
B) 65%. 
C) 37%. 
D) 35%. 
E) 17%. 
A) 85%. 
B) 65%. 
C) 37%. 
D) 35%. 
E) 17%.

asking sensitive questions.The respondent's cooperation will NOT be encouraged by

Nonresponse error represents

To identify whether potential respondents meet eligibility requirements,an interviewer will typically use a(n)

The obvious approach to reducing the effect of noncoverage bias is to improve the quality of the sampling frame.

In terms of error in research investigations,the key is

Which of the following leads to response bias?

Discuss at least five (5)ways in which response rates might be improved.

Nonsampling error occurs when an individual provides a response to an item,but the response is inaccurate for some reason.

Response error arises because of a failure to include some part of the defined population in the sampling frame.

An interviewer is assigned to interview 123 households.A total of 52 interviews are completed,with 19 of the household determined to be ineligible.What is the eligibility percentage for this project?

Refusals are a more important source of nonresponse bias than the not-at-home problem in

Effective strategy(ies)to increase initial response rates is (are)

Higher response rates usually suggest

The probability of finding someone home is greater for

An interviewer finds that a subject is not at home;to complete his sample,he substitutes the nearest available subject for the missing subject.This practice is

Not-at-home nonresponse bias is most affected by sample size.

Which of these contributes to the nonresponse bias in a telephone survey? Let 1 = no answer;2 = not at home when contacted;3 = disconnected;4 = refused to participate in the study

The rate of refusals depends on the

An accounting firm decided to conduct a survey among its past clients.A sample of 500 clients was randomly selected to receive a mail survey.A total of 175 clients responded to the survey;30 of the mailing addresses were not valid.The response rate on the project would be correctly calculated as

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 15: Data Collection: Types of Error and Response Rate Calculation

asking sensitive questions.The respondent's cooperation will NOT be encouraged by

Nonresponse error represents

To identify whether potential respondents meet eligibility requirements,an interviewer will typically use a(n)

The obvious approach to reducing the effect of noncoverage bias is to improve the quality of the sampling frame.

In terms of error in research investigations,the key is

Which of the following leads to response bias?

Discuss at least five (5)ways in which response rates might be improved.

Nonsampling error occurs when an individual provides a response to an item,but the response is inaccurate for some reason.

Response error arises because of a failure to include some part of the defined population in the sampling frame.

An interviewer is assigned to interview 123 households.A total of 52 interviews are completed,with 19 of the household determined to be ineligible.What is the eligibility percentage for this project?

Refusals are a more important source of nonresponse bias than the not-at-home problem in

Effective strategy(ies)to increase initial response rates is (are)

Higher response rates usually suggest

The probability of finding someone home is greater for

An interviewer finds that a subject is not at home;to complete his sample,he substitutes the nearest available subject for the missing subject.This practice is

Not-at-home nonresponse bias is most affected by sample size.

Which of these contributes to the nonresponse bias in a telephone survey? Let 1 = no answer;2 = not at home when contacted;3 = disconnected;4 = refused to participate in the study

The rate of refusals depends on the

An accounting firm decided to conduct a survey among its past clients.A sample of 500 clients was randomly selected to receive a mail survey.A total of 175 clients responded to the survey;30 of the mailing addresses were not valid.The response rate on the project would be correctly calculated as

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters