Exam 12: Asking Good Questions

A study was done on the campus of a major state institution to measure attitudes of students to-wards the recent fee increase.One question asks respondents to rank the five fees they are willing to pay from 1=most willing to 5=least willing.This is scaled as a(n)

What factor determines which level of measurement is possible?

Of the many sources of differences of scores,the researcher is especially interested in isolating the differences due to

____ scales possess an absolute zero.

What type of scale is the following? "Cars manufactured by South Korean companies are of (place on "X" on the point of this spectrum that represents your view)Poor Quality/High Quality"

The four types of scales used to measure an attribute are nominal,ordinal,interval,and ratio.

A researcher wishes to compare the differences in consumer feelings about the perceived reliability of a set of products so as to know the relative strength of feelings about each product's reliability.The lowest measurement scale the researcher could use to measure this is

Which of the following about interval scales is FALSE?

The ordinal scale represents a higher level of measurement than the nominal scale in that

Error in measurement is also known as constant error because it affects the measurement in a constant way is called systematic error.

What characteristic must a scale possess in order for the researcher to compute the ratio of the magnitude of the numbers?

With an interval scale,

Which of the following is (are)permissible measure(s)of central tendency with ratio scales?

Ratio scales can be used to do everything that interval,ordinal,and nominal scales can do.

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area.In order to determine the degree to which consumers hold favorable attitudes toward the product,what is the lowest level of scale that you can use?

With an interval scale,the researcher can determine mean scores on measures in addition to median and modal scales.

Which of the following statements about nominal scales is TRUE?

Which of the following is an example of an interval scale?

Which of the following can be measured?

A ratio scale differs from an interval scale in that it possesses a natural or absolute zero that reflects the complete absence of the attribute being assessed.