Question 1

When performing frequency analysis

Accepted Answer

A) you'll almost always want to include percentages along with the raw count. 
B) including percentages will help readers interpret results. 
C) the number of missing cases should be indicated. 
D) All of these are correct. 
E) None of these are correct. 
A) you'll almost always want to include percentages along with the raw count. 
B) including percentages will help readers interpret results. 
C) the number of missing cases should be indicated. 
D) All of these are correct. 
E) None of these are correct. D

Question 2

An outlier is an observation so different from the rest of the observations that the analyst chooses to treat it as a special case.

Accepted Answer

A) True 
 B)False  True

Question 3

A researcher calculates a chi-square test statistic of 8.56.At a = .05 and n= 3,the critical value of the chi-square statistic is 7.81.What is the appropriate statistical conclusion?

Accepted Answer

A) Reject the null hypothesis 
B) Can't determine;not enough information given 
C) Fail to reject the null hypothesis 
D) Reject the alternative hypothesis 
E) Conclude that the null hypothesis is true 
A) Reject the null hypothesis 
B) Can't determine;not enough information given 
C) Fail to reject the null hypothesis 
D) Reject the alternative hypothesis 
E) Conclude that the null hypothesis is true A

Question 4

A major car manufacturer was interested in whether its midsize car was selling consistently in two markets with respect to the annual income of the car purchasers.Five-hundred new car buyers in Chicago and Miami were surveyed.In Chicago,the following pattern was observed: < $20,000 5%;$20,000-$29,999 0%;$30,000-$39,999 40%;$40,000-$49,999 30%;≥ $50,000 5%.Among those surveyed in Miami,20 earned under $20,000;70 earned between $20,000 and $30,000;265 earned between $30,000 and $40,000;125 earned between $40,000 and $50,000;and 20 earned more than $50,000.The chi-square test was used to check whether Miami sales among income groups were consistent with Chicago's.The appropriate degrees of freedom for the chi-square test would be

Accepted Answer

A) 4 
B) 5 
C) 500 
D) 499 
E) None of these are correct. 
A) 4 
B) 5 
C) 500 
D) 499 
E) None of these are correct.

Question 5

Univariate analysis refers to analyzing

Accepted Answer

A) the relationship between variables. 
B) a variable in isolation. 
C) the unit variation for a variable. 
D) All of these are correct. 
E) None of these are correct. 
A) the relationship between variables. 
B) a variable in isolation. 
C) the unit variation for a variable. 
D) All of these are correct. 
E) None of these are correct.

Question 6

The logic of hypothesis testing is that if we assume that the hypothesized value is the population parameter,then,at the 95% level of confidence,if we took 100 separate samples,the z-value for 95 of those samples would fall between + or − 1.96.

Accepted Answer

A) True 
 B)False

Question 7

A frequency analysis is useful for

Accepted Answer

A) locating blunders. 
B) determining the empirical distribution of the variable in question. 
C) determining the relationship between two variables. 
D) locating blunders and determining the empirical distribution of the variable in question. 
E) All ofthese are correct. 
A) locating blunders. 
B) determining the empirical distribution of the variable in question. 
C) determining the relationship between two variables. 
D) locating blunders and determining the empirical distribution of the variable in question. 
E) All ofthese are correct.

Question 8

Categorical measures are most commonly used to

Accepted Answer

A) calculate confidence intervals. 
B) group respondents or objects into groups. 
C) determine the standard deviation. 
D) develop histograms. 
E) All of these are correct. 
A) calculate confidence intervals. 
B) group respondents or objects into groups. 
C) determine the standard deviation. 
D) develop histograms. 
E) All of these are correct.

Question 9

Which of the following statements about hypothesis testing is NOT true?

Accepted Answer

A) It is a means for establishing standards for making decisions about whether to accept sample results as valid for the overall population. 
B) It applies to both univariate and multivariate analyses. 
C) It lets a researcher know with certainty that a sample result is true for the population. 
D) It is generally what marketers begin with when preparing to launch a research study. 
E) All of these are correct. 
A) It is a means for establishing standards for making decisions about whether to accept sample results as valid for the overall population. 
B) It applies to both univariate and multivariate analyses. 
C) It lets a researcher know with certainty that a sample result is true for the population. 
D) It is generally what marketers begin with when preparing to launch a research study. 
E) All of these are correct.

Question 10

Which of the following is TRUE about hypothesis testing?

Accepted Answer

A) The typical goal is to reject the alternative hypothesis in favor of the null hypothesis. 
B) A hypothesis may be rejected but can never be accepted completely. 
C) Marketing research studies attempt to prove results. 
D) The null hypothesis is assumed to be false for the purpose of the test. 
E) All of these are true about hypothesis testing. 
A) The typical goal is to reject the alternative hypothesis in favor of the null hypothesis. 
B) A hypothesis may be rejected but can never be accepted completely. 
C) Marketing research studies attempt to prove results. 
D) The null hypothesis is assumed to be false for the purpose of the test. 
E) All of these are true about hypothesis testing.

Question 11

The FactFinder Research firm conducted a survey for a national food manufacturer,and one of the issues addressed by the research was to determine how many pounds of fish were annually consumed per capita.In the survey,they found one person who consumed only one pound of fish per year while 10 people reported 200 pounds per year.The range was

Accepted Answer

A) 200. 
B) 1 to 2,000. 
C) 201. 
D) 199. 
E) None of these are correct. 
A) 200. 
B) 1 to 2,000. 
C) 201. 
D) 199. 
E) None of these are correct.

Question 12

Because ____ and ____ measures are similar when it comes to analysis,many researchers refer to both types as continuous measures.

Accepted Answer

A) interval,ratio 
B) nominal,interval 
C) ordinal,ratio 
D) nominal,ordinal 
E) ratio,nominal 
A) interval,ratio 
B) nominal,interval 
C) ordinal,ratio 
D) nominal,ordinal 
E) ratio,nominal

Question 13

A clothing manufacturer traditionally makes sweatshirts from three different fabrics: A,B and C.Over the years,the percentages sold of each fabric were 50,35,and 15,respectively.Recently,the manufacturer began producing running suits from the same three fabrics.During the first three months of production,the company received orders for 6,500 suits made from fabric A,3,400 from fabric B,and 2,700 from fabric C.What is the appropriate test to determine whether sales results of the new running suit are similar to what would be expected given the previous sales history of sweatshirts made of the three fabrics?

Accepted Answer

A) Regression analysis 
B) z-test for comparing sample mean against a standard 
C) Chi-square test 
D) z-test for comparing sample proportion against a standard 
E) None of these are correct. 
A) Regression analysis 
B) z-test for comparing sample mean against a standard 
C) Chi-square test 
D) z-test for comparing sample proportion against a standard 
E) None of these are correct.

Question 14

A researcher had calculated the sample chi-square test statistic to be equal to |2 = 7.71.For an alpha level of 0.10 and 4 degrees of freedom,the critical value of the chi-square statistic is 7.78.The appropriate conclusion is that the

Accepted Answer

A) sample result is likely to be attributed to chance alone. 
B) null hypothesis should not be rejected. 
C) null hypothesis should be rejected. 
D) Both a and b are correct. 
E) The alternative hypothesis is true. 
A) sample result is likely to be attributed to chance alone. 
B) null hypothesis should not be rejected. 
C) null hypothesis should be rejected. 
D) Both a and b are correct. 
E) The alternative hypothesis is true.

Question 15

Which of the following is true regarding the standard deviation?

Accepted Answer

A) It indicates the degree of variation in the values in such a way as to be translatable into a normal curve. 
B) One standard deviation above and below the midpoint in a normal distribution includes approximately 68% of the area underneath the curve. 
C) + or − 1.96 standard deviations above and below the midpoint in a normal distribution includes 95% of the area underneath the curve. 
D) The standard deviation can be approximated by dividing the range of the data by 6. 
E) All of these are correct. 
A) It indicates the degree of variation in the values in such a way as to be translatable into a normal curve. 
B) One standard deviation above and below the midpoint in a normal distribution includes approximately 68% of the area underneath the curve. 
C) + or − 1.96 standard deviations above and below the midpoint in a normal distribution includes 95% of the area underneath the curve. 
D) The standard deviation can be approximated by dividing the range of the data by 6. 
E) All of these are correct.

Question 16

An observation that is very different in magnitude from the rest of the observations for a particular variable is a(n)

Accepted Answer

A) error. 
B) blunder. 
C) histogram. 
D) outlier. 
E) deviant. 
A) error. 
B) blunder. 
C) histogram. 
D) outlier. 
E) deviant.

Question 17

A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of frequencies corresponds to the expected pattern.The appropriate statistical technique is

Accepted Answer

A) chi-square goodness-of-fit. 
B) regression analysis. 
C) z-test for comparing sample proportion against a standard. 
D) z-test for comparing sample mean against a standard. 
E) frequency analysis. 
A) chi-square goodness-of-fit. 
B) regression analysis. 
C) z-test for comparing sample proportion against a standard. 
D) z-test for comparing sample mean against a standard. 
E) frequency analysis.

Question 18

Frequency analysis consists of counting the number of cases that fall into the various response categories.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is FALSE about the use of percentages when reporting results?

Accepted Answer

A) Unless decimals have a special purpose,they should be omitted. 
B) Percentages should be rounded to whole numbers. 
C) Decimals may convey greater accuracy than the figures can support. 
D) It is unnecessary and redundant to include percentages along with the raw count for frequency analyses. 
E) All of these statements are true concerning the use of percentages when reporting results. 
A) Unless decimals have a special purpose,they should be omitted. 
B) Percentages should be rounded to whole numbers. 
C) Decimals may convey greater accuracy than the figures can support. 
D) It is unnecessary and redundant to include percentages along with the raw count for frequency analyses. 
E) All of these statements are true concerning the use of percentages when reporting results.

Question 20

A frequency analysis reveals that the percentage of men owning Dalmatians is 9.93472.Which of the following is the best way to display this finding?

Accepted Answer

A) 9.93472% 
B) 9.93% 
C) 10% 
D) 9% 
E) 9.9% 
A) 9.93472% 
B) 9.93% 
C) 10% 
D) 9% 
E) 9.9%

When performing frequency analysis

An outlier is an observation so different from the rest of the observations that the analyst chooses to treat it as a special case.

A researcher calculates a chi-square test statistic of 8.56.At a = .05 and n= 3,the critical value of the chi-square statistic is 7.81.What is the appropriate statistical conclusion?

Univariate analysis refers to analyzing

The logic of hypothesis testing is that if we assume that the hypothesized value is the population parameter,then,at the 95% level of confidence,if we took 100 separate samples,the z-value for 95 of those samples would fall between + or − 1.96.

A frequency analysis is useful for

Categorical measures are most commonly used to

Which of the following statements about hypothesis testing is NOT true?

Which of the following is TRUE about hypothesis testing?

Because and measures are similar when it comes to analysis,many researchers refer to both types as continuous measures.

A researcher had calculated the sample chi-square test statistic to be equal to |2 = 7.71.For an alpha level of 0.10 and 4 degrees of freedom,the critical value of the chi-square statistic is 7.78.The appropriate conclusion is that the

Which of the following is true regarding the standard deviation?

An observation that is very different in magnitude from the rest of the observations for a particular variable is a(n)

A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of frequencies corresponds to the expected pattern.The appropriate statistical technique is

Frequency analysis consists of counting the number of cases that fall into the various response categories.

Which of the following is FALSE about the use of percentages when reporting results?

A frequency analysis reveals that the percentage of men owning Dalmatians is 9.93472.Which of the following is the best way to display this finding?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 17: Analysis and Interpretation: Individual Variables Independently

When performing frequency analysis

An outlier is an observation so different from the rest of the observations that the analyst chooses to treat it as a special case.

A researcher calculates a chi-square test statistic of 8.56.At a = .05 and n= 3,the critical value of the chi-square statistic is 7.81.What is the appropriate statistical conclusion?

Univariate analysis refers to analyzing

The logic of hypothesis testing is that if we assume that the hypothesized value is the population parameter,then,at the 95% level of confidence,if we took 100 separate samples,the z-value for 95 of those samples would fall between + or − 1.96.

A frequency analysis is useful for

Categorical measures are most commonly used to

Which of the following statements about hypothesis testing is NOT true?

Which of the following is TRUE about hypothesis testing?

Because ____ and ____ measures are similar when it comes to analysis,many researchers refer to both types as continuous measures.

A researcher had calculated the sample chi-square test statistic to be equal to |2 = 7.71.For an alpha level of 0.10 and 4 degrees of freedom,the critical value of the chi-square statistic is 7.78.The appropriate conclusion is that the

Which of the following is true regarding the standard deviation?

An observation that is very different in magnitude from the rest of the observations for a particular variable is a(n)

A researcher is interested in analyzing a set of nominal data to determine if the observed pattern of frequencies corresponds to the expected pattern.The appropriate statistical technique is

Frequency analysis consists of counting the number of cases that fall into the various response categories.

Which of the following is FALSE about the use of percentages when reporting results?

A frequency analysis reveals that the percentage of men owning Dalmatians is 9.93472.Which of the following is the best way to display this finding?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Because and measures are similar when it comes to analysis,many researchers refer to both types as continuous measures.