Question 1

A contrived observational setting,as compared to a natural setting

Accepted Answer

A) usually speeds the data collection process. 
B) has greater external validity. 
C) results in higher cost research. 
D) limits the use of electrical or mechanical equipment. 
E) involves waiting for the phenomenon of interest to occur. 
A) usually speeds the data collection process. 
B) has greater external validity. 
C) results in higher cost research. 
D) limits the use of electrical or mechanical equipment. 
E) involves waiting for the phenomenon of interest to occur. A

Question 2

When a "mystery shopper" is used by Taco Bell Corporate to report employees' level of customer assistance and courtesy,which type of observation is being used?

Accepted Answer

A) Undisguised 
B) Disguised 
C) Physical traces 
D) Experiment 
E) Archives 
A) Undisguised 
B) Disguised 
C) Physical traces 
D) Experiment 
E) Archives B

Question 3

When disguise has involved an active deception of consumers,it is necessary to

Accepted Answer

A) tell them that they have been misled. 
B) explain why the deception was necessary. 
C) provide a general overview of the purpose of the project. 
D) All of these are correct. 
E) None of these are correct. 
A) tell them that they have been misled. 
B) explain why the deception was necessary. 
C) provide a general overview of the purpose of the project. 
D) All of these are correct. 
E) None of these are correct. D

Question 4

The major problem of human behavior observation is the observer.

Accepted Answer

A) True 
 B)False

Question 5

Dial soap's brand managers want to know which of three proposed end-aisle displays works the best in terms of catching consumers' attention.They set up prototypes of the three displays in three supermarkets in a large metropolitan area and visit each to observe consumers body language,time spent at each display,etc.Which technique are the managers using?

Accepted Answer

A) Direct observation 
B) Past records 
C) Archives 
D) Survey 
E) Indirect observation 
A) Direct observation 
B) Past records 
C) Archives 
D) Survey 
E) Indirect observation

Question 6

Which of the following is an example of the observation method of collecting primary data?

Accepted Answer

A) Administering a questionnaire to shoppers in a supermarket 
B) Recording the amount of time a shopper stops in front of a point-of-purchase display 
C) Asking shoppers which brand they noticed first in a shelf display 
D) Conducting a telephone survey to determine which brands of detergent are purchased by mothers with young children 
E) Using a tape recorder to gather shopper impressions of a new store layout design 
A) Administering a questionnaire to shoppers in a supermarket 
B) Recording the amount of time a shopper stops in front of a point-of-purchase display 
C) Asking shoppers which brand they noticed first in a shelf display 
D) Conducting a telephone survey to determine which brands of detergent are purchased by mothers with young children 
E) Using a tape recorder to gather shopper impressions of a new store layout design

Question 7

The electrical resistance of the skin associated with sweating that accompanies emotional arousal is measured by a(n)

Accepted Answer

A) a galvanometer. 
B) an eye camera. 
C) an opthalomograph. 
D) an audiometer. 
E) None of these are correct. 
A) a galvanometer. 
B) an eye camera. 
C) an opthalomograph. 
D) an audiometer. 
E) None of these are correct.

Question 8

Which of the following is NOT an observation method of collecting data?

Accepted Answer

A) Mystery shopping 
B) Using hidden cameras to study how shoppers select products 
C) Standing next to a store display to understand how shopper select products 
D) Analyzing scanner data from a store 
E) Surveying shoppers to learn about product selection 
A) Mystery shopping 
B) Using hidden cameras to study how shoppers select products 
C) Standing next to a store display to understand how shopper select products 
D) Analyzing scanner data from a store 
E) Surveying shoppers to learn about product selection

Question 9

The decision to use observation methods of data collection requires that the researcher specify

Accepted Answer

A) who is to be observed. 
B) what aspects of the behavior should be reported. 
C) when the observation is to be made. 
D) where the observation is to be made. 
E) All of these are correct. 
A) who is to be observed. 
B) what aspects of the behavior should be reported. 
C) when the observation is to be made. 
D) where the observation is to be made. 
E) All of these are correct.

Question 10

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

Accepted Answer

A) Measures the direction of the subject's feeling 
B) Relatively less time consuming to use 
C) Requires sophisticated computer equipment 
D) Relatively less expensive to use 
E) Does not require physical connection to the subject 
A) Measures the direction of the subject's feeling 
B) Relatively less time consuming to use 
C) Requires sophisticated computer equipment 
D) Relatively less expensive to use 
E) Does not require physical connection to the subject

Question 11

Which of the following is NOT true with respect to structured observation?

Accepted Answer

A) Increases potential observer bias 
B) Increases reliability of observations 
C) Often results in a loss of validity 
D) Used when hypotheses are known 
E) Used for descriptive and causal research 
A) Increases potential observer bias 
B) Increases reliability of observations 
C) Often results in a loss of validity 
D) Used when hypotheses are known 
E) Used for descriptive and causal research

Question 12

The observation method of data collection has the general advantages of versatility,speed,and cost.

Accepted Answer

A) True 
 B)False

Question 13

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer.Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

Accepted Answer

A) Eye camera 
B) Optical scanner 
C) Galvanometer 
D) People meter 
E) Visual analyzer 
A) Eye camera 
B) Optical scanner 
C) Galvanometer 
D) People meter 
E) Visual analyzer

Question 14

A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a typical week.Which of the following is probably the best method?

Accepted Answer

A) Arrange for a pantry audit 
B) Put a researcher with a clipboard next to the cereal display 
C) Collect supermarket scanner data 
D) Conduct a survey of shoppers 
E) Employ a mystery shopper 
A) Arrange for a pantry audit 
B) Put a researcher with a clipboard next to the cereal display 
C) Collect supermarket scanner data 
D) Conduct a survey of shoppers 
E) Employ a mystery shopper

Question 15

The electrical resistance of the skin associated with sweating that accompanies emotional arousal is measured by a galvanometer.

Accepted Answer

A) True 
 B)False

Question 16

It is possible to track how visitors to a website navigate its pages,which pages they look at,and which pages they exit from.

Accepted Answer

A) True 
 B)False

Question 17

The term that refers to the amount of knowledge that people have about a study in which they are participating is

Accepted Answer

A) disguise. 
B) ethics. 
C) debriefing. 
D) structure. 
E) mystery. 
A) disguise. 
B) ethics. 
C) debriefing. 
D) structure. 
E) mystery.

Question 18

Which of the following are limitations of the observation method of collecting data?

Accepted Answer

A) The willingness of a respondent to provide data 
B) The memory of a respondent to accurately report data 
C) The honesty of a respondent when providing data 
D) All of these are limitations of the observation method of collecting data. 
E) None of these are limitations of the observation method of collecting data. 
A) The willingness of a respondent to provide data 
B) The memory of a respondent to accurately report data 
C) The honesty of a respondent when providing data 
D) All of these are limitations of the observation method of collecting data. 
E) None of these are limitations of the observation method of collecting data.

Question 19

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called voice-pitch analysis.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following research scenarios are examples of the observation method?

Accepted Answer

A) A car dealer checking which radio stations cars are tuned to when they're brought in for service to know which stations to advertise on 
B) Recording license plate information in a shopping mall parking lot to learn where shoppers are coming from 
C) The use of different colored promotional flyers mailed to different zip codes to identify which trading area a retailer is serving 
D) Studying scuff marks on tiles at a museum as a means of measuring the popularity of a display 
E) All of these are examples of observational research methods. 
A) A car dealer checking which radio stations cars are tuned to when they're brought in for service to know which stations to advertise on 
B) Recording license plate information in a shopping mall parking lot to learn where shoppers are coming from 
C) The use of different colored promotional flyers mailed to different zip codes to identify which trading area a retailer is serving 
D) Studying scuff marks on tiles at a museum as a means of measuring the popularity of a display 
E) All of these are examples of observational research methods.

A contrived observational setting,as compared to a natural setting

When a "mystery shopper" is used by Taco Bell Corporate to report employees' level of customer assistance and courtesy,which type of observation is being used?

When disguise has involved an active deception of consumers,it is necessary to

The major problem of human behavior observation is the observer.

Which of the following is an example of the observation method of collecting primary data?

The electrical resistance of the skin associated with sweating that accompanies emotional arousal is measured by a(n)

Which of the following is NOT an observation method of collecting data?

The decision to use observation methods of data collection requires that the researcher specify

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

Which of the following is NOT true with respect to structured observation?

The observation method of data collection has the general advantages of versatility,speed,and cost.

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer.Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a typical week.Which of the following is probably the best method?

The electrical resistance of the skin associated with sweating that accompanies emotional arousal is measured by a galvanometer.

It is possible to track how visitors to a website navigate its pages,which pages they look at,and which pages they exit from.

The term that refers to the amount of knowledge that people have about a study in which they are participating is

Which of the following are limitations of the observation method of collecting data?

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called voice-pitch analysis.

Which of the following research scenarios are examples of the observation method?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 10: Collecting Data by Observation

A contrived observational setting,as compared to a natural setting

When a "mystery shopper" is used by Taco Bell Corporate to report employees' level of customer assistance and courtesy,which type of observation is being used?

When disguise has involved an active deception of consumers,it is necessary to

The major problem of human behavior observation is the observer.

Which of the following is an example of the observation method of collecting primary data?

The electrical resistance of the skin associated with sweating that accompanies emotional arousal is measured by a(n)

Which of the following is NOT an observation method of collecting data?

The decision to use observation methods of data collection requires that the researcher specify

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

Which of the following is NOT true with respect to structured observation?

The observation method of data collection has the general advantages of versatility,speed,and cost.

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer.Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a typical week.Which of the following is probably the best method?

The electrical resistance of the skin associated with sweating that accompanies emotional arousal is measured by a galvanometer.

It is possible to track how visitors to a website navigate its pages,which pages they look at,and which pages they exit from.

The term that refers to the amount of knowledge that people have about a study in which they are participating is

Which of the following are limitations of the observation method of collecting data?

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called voice-pitch analysis.

Which of the following research scenarios are examples of the observation method?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters