Question 1

The main aim of editing is to

Accepted Answer

A) ensure that the analysis is valid. 
B) establish minimum quality standards for the raw data. 
C) establish a balance between costs and accuracy. 
D) establish codes for the raw data. 
E) impose maximum quality standards on the raw data. 
A) ensure that the analysis is valid. 
B) establish minimum quality standards for the raw data. 
C) establish a balance between costs and accuracy. 
D) establish codes for the raw data. 
E) impose maximum quality standards on the raw data. B

Question 2

Treatment of missing data depends mainly on the

Accepted Answer

A) purpose of the study. 
B) incidence of the missing items. 
C) methods that will be used to analyze the data. 
D) None of these are correct. 
E) All of these are correct. 
A) purpose of the study. 
B) incidence of the missing items. 
C) methods that will be used to analyze the data. 
D) None of these are correct. 
E) All of these are correct. E

Question 3

After supervising an entire study,John went through every questionnaire to check for completeness,legibility,comprehensibility,consistency,and uniformity.John was conducting what is known as editing.

Accepted Answer

A) True 
 B)False  True

Question 4

While not a formal rule,if half or more of the responses are missing on a survey,it is recommended to drop that case entirely.

Accepted Answer

A) True 
 B)False

Question 5

Coding is the process of transforming raw data into symbols.

Accepted Answer

A) True 
 B)False

Question 6

During the editing process,the analyst must

Accepted Answer

A) ensure units used for open-ended question are consistent. 
B) decide how to deal with cases that have incomplete answers. 
C) determine what to do about cases with obviously wrong answers. 
D) All of these are correct. 
E) None of these are correct. 
A) ensure units used for open-ended question are consistent. 
B) decide how to deal with cases that have incomplete answers. 
C) determine what to do about cases with obviously wrong answers. 
D) All of these are correct. 
E) None of these are correct.

Question 7

In descriptive research,most of the items included in a questionnaire are likely to be open-ended.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following questions do you think would be the easiest to code?

Accepted Answer

A) What are the three characteristics that you find most pleasing when using product X? 
B) Have you ever used product X? ____ Yes ____ No 
C) What religious denomination do you consider yourself? 
D) Please specify the type of television set in your home? 
E) How do you feel about commercials on children's TV shows? 
A) What are the three characteristics that you find most pleasing when using product X? 
B) Have you ever used product X? ____ Yes ____ No 
C) What religious denomination do you consider yourself? 
D) Please specify the type of television set in your home? 
E) How do you feel about commercials on children's TV shows?

Question 9

Which of the following statements is(are)TRUE regarding coding?

Accepted Answer

A) The classes should always be mutually exclusive and exhaustive. 
B) Multiple responses should never be coded. 
C) Coding closed-ended questions is more difficult than coding open-ended questions. 
D) Alphabetic codes should be assigned to the classes. 
E) All of these are true statements. 
A) The classes should always be mutually exclusive and exhaustive. 
B) Multiple responses should never be coded. 
C) Coding closed-ended questions is more difficult than coding open-ended questions. 
D) Alphabetic codes should be assigned to the classes. 
E) All of these are true statements.

Question 10

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called optical scanning.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements about the editing process are TRUE?

Accepted Answer

A) When it's obvious a respondent hasn't taken the study seriously,his or her answers should be dropped. 
B) All completed questionnaires should be kept. 
C) All incomplete questionnaires should be dropped. 
D) You can't change incorrect answers because you have no way of knowing the respondent's original intent. 
E) All partially complete questionnaires should be kept. 
A) When it's obvious a respondent hasn't taken the study seriously,his or her answers should be dropped. 
B) All completed questionnaires should be kept. 
C) All incomplete questionnaires should be dropped. 
D) You can't change incorrect answers because you have no way of knowing the respondent's original intent. 
E) All partially complete questionnaires should be kept.

Question 12

Which of the following is NOT a recommended practice for coding data and entering it into a file?

Accepted Answer

A) Assign specific column locations for particular variables 
B) When a question allows multiple responses,use the same variable for each response option 
C) Use only numeric codes,not letters of the alphabet or special characters like @ 
D) Use standard codes for "no information" 
E) Code a respondent identification number on each record 
A) Assign specific column locations for particular variables 
B) When a question allows multiple responses,use the same variable for each response option 
C) Use only numeric codes,not letters of the alphabet or special characters like @ 
D) Use standard codes for "no information" 
E) Code a respondent identification number on each record

Question 13

A questionnaire uses a 1-5 Likert scale to determine job satisfaction.When entering the data into a file,a researcher types a 7 instead of the 4 that the respondent had circled on the questionnaire.Such a mistake can be uncovered by performing what type of analysis?

Accepted Answer

A) Analysis of variance 
B) Regression and double-entry 
C) Double-entry 
D) Frequency analysis 
E) Double-entry and frequency analysis 
A) Analysis of variance 
B) Regression and double-entry 
C) Double-entry 
D) Frequency analysis 
E) Double-entry and frequency analysis

Question 14

When coding data for computer analysis,which of the following is NOT recommended?

Accepted Answer

A) Use only one symbol per column in the computer record 
B) Use alphabetic characters 
C) Assign as many columns to a variable as is necessary to capture the variable, e.g., two columns would need to be assigned to a question with 20 possible answers 
D) Use standard codes like "8" for all "No answers" and "9" for all "Don't know" throughout the study 
E) Leave data ungrouped 
A) Use only one symbol per column in the computer record 
B) Use alphabetic characters 
C) Assign as many columns to a variable as is necessary to capture the variable, e.g., two columns would need to be assigned to a question with 20 possible answers 
D) Use standard codes like "8" for all "No answers" and "9" for all "Don't know" throughout the study 
E) Leave data ungrouped

Question 15

At a minimum,a codebook should include all of the following EXCEPT

Accepted Answer

A) the results of the study. 
B) the variable name to be used in statistical analyses for each variable included in the data file. 
C) the column(s)in which each variable is located in the data file. 
D) a description of how each variable is coded. 
E) an explanation of how missing data are treated in the data file. 
A) the results of the study. 
B) the variable name to be used in statistical analyses for each variable included in the data file. 
C) the column(s)in which each variable is located in the data file. 
D) a description of how each variable is coded. 
E) an explanation of how missing data are treated in the data file.

Question 16

In a multiple-column record of a data file,____ represent different variables and ____ represent different respondents.

Accepted Answer

A) codes,numbers 
B) numbers,codes 
C) rows,columns 
D) columns,rows 
E) codes,symbols 
A) codes,numbers 
B) numbers,codes 
C) rows,columns 
D) columns,rows 
E) codes,symbols

Question 17

Tom was given the task of assigning numbers to each of the classification categories.For example,Freshman were assigned a 1,Sophomore a 2,and so on.This is known as the process of assigning.

Accepted Answer

A) True 
 B)False

Question 18

The following categories of ages are ____ and ____,but not ____: "18-24/25-34/35-44/45-54/55 and over"

Accepted Answer

A) closed-ended,exhaustive,mutually exhaustive 
B) open-ended,mutually exclusive,exhaustive 
C) closed-ended,mutually exclusive,exhaustive 
D) exhaustive,mutually exclusive,open-ended 
E) None of these are correct. 
A) closed-ended,exhaustive,mutually exhaustive 
B) open-ended,mutually exclusive,exhaustive 
C) closed-ended,mutually exclusive,exhaustive 
D) exhaustive,mutually exclusive,open-ended 
E) None of these are correct.

Question 19

Item nonresponse is a source of nonsampling error that arises when a respondent agrees to an interview but refuses,or is unable,to answer specific questions.

Accepted Answer

A) True 
 B)False

Question 20

If a respondent indicates that he drives a foreign car,then later,in the same questionnaire,identifies it as a Ford,the editor should

Accepted Answer

A) change the "Ford" identification to "unknown foreign". 
B) change the "foreign" identification to "domestic". 
C) throw out both responses. 
D) determine which of the responses is correct. 
E) Any of these may be correct. 
A) change the "Ford" identification to "unknown foreign". 
B) change the "foreign" identification to "domestic". 
C) throw out both responses. 
D) determine which of the responses is correct. 
E) Any of these may be correct.

The main aim of editing is to

Treatment of missing data depends mainly on the

After supervising an entire study,John went through every questionnaire to check for completeness,legibility,comprehensibility,consistency,and uniformity.John was conducting what is known as editing.

While not a formal rule,if half or more of the responses are missing on a survey,it is recommended to drop that case entirely.

Coding is the process of transforming raw data into symbols.

During the editing process,the analyst must

In descriptive research,most of the items included in a questionnaire are likely to be open-ended.

Which of the following questions do you think would be the easiest to code?

Which of the following statements is(are)TRUE regarding coding?

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called optical scanning.

Which of the following statements about the editing process are TRUE?

Which of the following is NOT a recommended practice for coding data and entering it into a file?

A questionnaire uses a 1-5 Likert scale to determine job satisfaction.When entering the data into a file,a researcher types a 7 instead of the 4 that the respondent had circled on the questionnaire.Such a mistake can be uncovered by performing what type of analysis?

When coding data for computer analysis,which of the following is NOT recommended?

At a minimum,a codebook should include all of the following EXCEPT

In a multiple-column record of a data file, represent different variables and represent different respondents.

Tom was given the task of assigning numbers to each of the classification categories.For example,Freshman were assigned a 1,Sophomore a 2,and so on.This is known as the process of assigning.

The following categories of ages are and ,but not : "18-24/25-34/35-44/45-54/55 and over"

Item nonresponse is a source of nonsampling error that arises when a respondent agrees to an interview but refuses,or is unable,to answer specific questions.

If a respondent indicates that he drives a foreign car,then later,in the same questionnaire,identifies it as a Ford,the editor should

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 16: Data Preparation for Analysis

The main aim of editing is to

Treatment of missing data depends mainly on the

After supervising an entire study,John went through every questionnaire to check for completeness,legibility,comprehensibility,consistency,and uniformity.John was conducting what is known as editing.

While not a formal rule,if half or more of the responses are missing on a survey,it is recommended to drop that case entirely.

Coding is the process of transforming raw data into symbols.

During the editing process,the analyst must

In descriptive research,most of the items included in a questionnaire are likely to be open-ended.

Which of the following questions do you think would be the easiest to code?

Which of the following statements is(are)TRUE regarding coding?

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called optical scanning.

Which of the following statements about the editing process are TRUE?

Which of the following is NOT a recommended practice for coding data and entering it into a file?

A questionnaire uses a 1-5 Likert scale to determine job satisfaction.When entering the data into a file,a researcher types a 7 instead of the 4 that the respondent had circled on the questionnaire.Such a mistake can be uncovered by performing what type of analysis?

When coding data for computer analysis,which of the following is NOT recommended?

At a minimum,a codebook should include all of the following EXCEPT

In a multiple-column record of a data file,____ represent different variables and ____ represent different respondents.

Tom was given the task of assigning numbers to each of the classification categories.For example,Freshman were assigned a 1,Sophomore a 2,and so on.This is known as the process of assigning.

The following categories of ages are ____ and ____,but not ____: "18-24/25-34/35-44/45-54/55 and over"

Item nonresponse is a source of nonsampling error that arises when a respondent agrees to an interview but refuses,or is unable,to answer specific questions.

If a respondent indicates that he drives a foreign car,then later,in the same questionnaire,identifies it as a Ford,the editor should

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

In a multiple-column record of a data file, represent different variables and represent different respondents.

The following categories of ages are and ,but not : "18-24/25-34/35-44/45-54/55 and over"