Exam 7: Using External Secondary Data

The key feature of a diary panel is that a representative group of individuals or households keeps track of purchases made or products consumed over a given period of time.

Demographically balanced diary panels enable the service provider to

As it stands today,achieving a complete,single-source data system would

Starch Readership Service collects data that is useful for assessing changes in which of the following aspects of an ad?

People meters attempt to measure not only the channel to which the set is tuned but also who in the household is watching.

Which of the following is TRUE?

Which of the following represents the greatest challenge when it comes to understanding consumers' online activities?

Which of the following activities can be accomplished using GIS?

When it comes to external secondary data,which of the following statements is FALSE?

People meters attempt to measure which household members are watching which television channels at what times.

An entrepreneur is able to analyze traffic patterns and consumer demographics (including income,ethnicity,age)to identify the best site for her new upscale Italian restaurant.Mapping software,often called ____,allows her to easily combine demographic data with geographic information.

The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized data

No existing system captures all the data that marketers would like to tie to particular consumers or households.

The majority of retail sales information is based on store audits.

The organization that produces television ratings designed to provide estimates of the size and nature of audience for a particular television program is

The "National Panel Diary" (NPD Group)is

Comsopolitans","Boomtown Singles",and "Shotguns and Pickups" are examples of the 66 segments used in which of the following systems?

Which of the following is FALSE?

Which of the following statements concerning single-source measurement is TRUE?

A specialist that is trained to know the contents of many of the key information sources in a library and on the Web as well as how to search those sources most effectively is known as a